Portfolio Management for Coca-Cola: Diversification, Investment, Management, Exchange Rates and Currency Forecast

Portfolio
Management
COCO- COLA

Index
1. Introduction
2. Diversification
3. Investment
4. Management
5. Exchange Rates
6. Currency Forecast
7. Reference

Introduction
• Coco-Cola created for itself the most
admired and the trademarks best known
in world.
• It saw its birth in 1886 in Georgia, Atlanta
established as a manufacturer of
carbonated soft drinks.
• Across the globe Coco-Cola products every
second 19400 beverages.
• The company has an employee force of
92400 and production plants in more than

Introduction
• The product range more than 3500
merchandise including Diet Coke, Coco-Cola
Citra, Coco-Cola Life, Coco-Cola Vanilla.
• Coco-Cola has been successful in creating a
brand value worth $78.14 billion.
• The company has placed itself in the equity
market successfully where current return
equal opportunity cost of the investment for
most of its investors making it a attractive
option.

Introduction
• The shares have appreciated in value
and also protected its investors
against purchasing power’s attrition
in times of inflation (Shapiro, 2014).
• With massive product campaigning
Coco-Cola has been able to create for
itself a well known place and a leader
in the soft drink industry.

Diversification
• Coco-Cola has been an active diversifier of
its portfolio.
• Diversification proved key in the business
and company’s cornerstone success. There
is only so much of cola which the world
was willing to drink.
• Coke had always been about expansion for
capture of new markets and change to
respond the trend of market.