International Strategy and Objectives of Coca-Cola: A Strategic Management Analysis

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
For the following case study Coca-cola has been taken into consideration. The company
was established in year 1892 and headquartered in Atlanta, Georgia. It is the worlds largest
beverage franchise with over 48% market share globally. The company operated in over 200
countries and produces more than 160 different types of beverages for its customers. The
following essay will consist of the international strategy and objectives of the company.
Moreover, it will focus on its internal and external analysis along with review of company's
success in international operations.
MAIN BODY
The coco-cola brand has established itself in international market not only by being the
most recognized beverage brand but also by utilizing effective business strategies (Alva and
Bhat ., 2018). The company is focused on implementing growth strategy in order to increase
their overall market share and acquire assets for their business to improve its products in the long
run. Moreover, this strategy enables them to increase their revenue. The company has used this
strategy to increase their market share in both domestic and internation market. The growth
strategy has assisted Coca-Cola to enter the internarial market in an effective manner as they
already have an established customer base due to their world wide recognition as a top non-
alcoholic beverage producer. This has resulted in gaining a loyal customers in various
international market along with increase in revenues. Moreover, the company and its
management focus on adopting efficient technology when entering international market in order
to reduce production impact on the surrounding regions natural resources as well as build a good
reputation in the international market. Moreover, in order to grow in the internation market the
company pays emphasis on fulfilling its social obligations in the new region to keep the citizens
satisfied and be able the supply their products in the new market without any social hindrances.
When entering a new internation market the company promotes franchises in the region
to boost not only their own product distribution system but encourage employment as well
(Blakeman ., 2018). This helps the company to increase its support in the new market and gain
popularity among the community, resulting in enhanced brand awareness and increase
profitability. The company is able to use the growth strategy to fulfil its objectives of being a
global business which focuses on ensuring they conduct all their social responsibility in an
1