Marketing Essentials
12 Pages628 Words75 Views
Added on 2023-02-02
About This Document
This presentation on Marketing Essentials focuses on Coca-Cola as a case study. It covers topics such as the basic marketing plan, evidence-based marketing, and the marketing mix strategy. It also discusses the strengths, weaknesses, opportunities, and threats of Coca-Cola and provides insights into segmenting, targeting, and positioning strategies. The presentation concludes with a discussion on budgeting, mentoring, and controlling in marketing, as well as the importance of evidence-based marketing.
Marketing Essentials
Added on 2023-02-02
ShareRelated Documents
End of preview
Want to access all the pages? Upload your documents or become a member.
Marketing Essential - Boost Coca-Cola Energy Drink
|14
|797
|83
Marketing essentials
|8
|400
|64
Supply Chain Planning and Control Issues of Coca Cola
|14
|4029
|1067
Marketing essentials
|7
|413
|47
Analyzing the Rivalry between Coca-Cola and PepsiCo: A Strategic Management Perspective
|14
|559
|170
SWOT Analysis and Vision/Mission Statements of Coca-Cola Company
|5
|739
|230