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Marketing Essentials

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Added on  2023-02-02

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This presentation on Marketing Essentials focuses on Coca-Cola as a case study. It covers topics such as the basic marketing plan, evidence-based marketing, and the marketing mix strategy. It also discusses the strengths, weaknesses, opportunities, and threats of Coca-Cola and provides insights into segmenting, targeting, and positioning strategies. The presentation concludes with a discussion on budgeting, mentoring, and controlling in marketing, as well as the importance of evidence-based marketing.

Marketing Essentials

   Added on 2023-02-02

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Marketing essentials
Marketing Essentials_1
TABLE OF CONTENT
1. Introduction
2. Basic marketing plan
3. Evidence based marketing
4. Conclusion
5. References
Marketing Essentials_2
INTRODUCTION
Marketing is a social process by which individual and organization obtain what they need and want through
creating and exchanging value with other.
It is the management process for identifying, anticipating and satisfying customer requirement profitably.
Present study is based on the “Coca-Cola” is a soft-drink manufactured by this company.
Marketing Essentials_3
Basic marketing plan
Executive summary
Coca cola corporation is one of the most successful global soft drink chains in the world. Company lunch new
product which is “boost coca-cola” which is energy giving drink.
Vision
To provide outstanding and effective quality, services and values of goods to its customers.
To enhance the customers experience with the highest satisfaction.
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