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Report on Marketing Mix of Coca cola

   

Added on  2020-06-05

9 Pages2236 Words1732 Views
MarketingPlanning
Report on Marketing Mix of Coca cola_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. SMART objectives of coca cola with different market segmentation...............................12. Determine marketing mix of coca cola..............................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTION The aim of research is to analyze the different marketing strategies of coca cola companyin becoming the world largest seller of beverages. Coca cola company is established from aboutlast 130 years and has grabbed the largest market area by providing them number of soft drinkssuch as sprite, coca cola, diet coke, coca cola life, coca cola zerto, minute maid, Dasani,Powerade, ciel, coca cola light, fresca, del valle, glaceau vitamin water, simply orange, glaceausmart water, fuze, fuze tea, osewalla, honest tea, poerade zero, mello yello etc. the company hasenhances its packaging which makes product transport more effective by decreasing risks ofdamage to the product. The purpose of the study is to improve the marketing strategy andpromotional strategy of coca cola company in order to attract large group of buyers which resultis generating more growth and revenue of the company. However, for promoting its productglobally coca cola is providing advertisements in different languages to different marketsegments.1. SMART objectives of coca cola with different market segmentation.Organisations objectives determines the goals to be achieved by Coca Cola company. Forachieving such goals various strategies and tactics are adopted by organization in term to achievelong term success. Decision making is a most important aspect of every organisation. Mainobjective of coca cola company is to expand its business globally by providing innovativeproducts with creative packaging (Moreno-Munoz and et.al., 2016). Moreover, this companyfocuses on enhancing sustainable development and growth in present as well as in the future.SMART objectives of coca cola company are determined in following ways: -Specific objectives: - Specifically it is determined that coca cola wants to expand itsmarket globally and has started owning various brands like Fanta, sprite etc. which hasreduced its competition in target market. However, specific objective of this company isto become a leading beverage brand in the world by generating more and more profits.Measurable: - Coca cola company aims to maximize long term shareholder return byfocusing on overall responsibilities regarding organisation undertakings. Moreover, byenhancing effectiveness, efficiency and creativeness in manufacturing process moreproductivity is generated.Achievable: - Another objective of coca cola company is to achieve global growth andgenerates more and more profits. However, coca cola company has overtaken his1
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