Marketing Plan for Cocoa Delights: Driving Growth and Increasing Customer Base

This presentation outlines the marketing plan for Cocoa Delights, a company seeking to develop its brand and increase its market share. It includes a market analysis, marketing needs and demand analysis, and conventional marketing strategies. The plan aims to drive the organization towards a successful path of growth and increase its customer base, leading to greater success.

Marketing and Company’s
Success
Cocoa Delights Marketing Plan

The Purpose of the Marketing Plan
 To drive the organization towards a successful path
of growth and increase its customer base.
 This will improve the levels of production in the
organization.
 Provide an overview of the future successes and
leading to greater success.

Marketing and Strategic Objectives
 The company seeks to ensure that the brand
continues to develop in the market.
 Continue developing quality products to meet the
needs of the clients.
 Increase the company’s market share

The Market Analysis and Market
Environment
 The Cocoa Delight has a 60% female customer
base.
 Of this, the clients are aged between 25 years and
55 years.
 The economic state of the country increases the
rates of company’s growth.

Marketing Needs and Demand
Analysis
 The Cocoa Delights offer a wide range of products to
its consumers
 Cocoa Delights are winning their clients loyalty by
delivering a high product's value.
 Studies indicate that about 30% of the customers
have purchased the dark chocolate products in the
past come back.

The conventional marketing strategies
and marketing approaches
 Internet marketing is key in marketing success.
 Social media is one of the marketing approaches
that Cocoa Delights can leverage.
 Clients are on Facebook, Twitter, WhatsApp and
many more (Saravanakumar, & SuganthaLakshmi,
2012).

Reference
 D. Banker, R., Mashruwala, R., & Tripathy, A. (2014).
Does a differentiation strategy lead to more
sustainable financial performance than a cost
leadership strategy?. Management Decision, 52(5),
872-896.
 Saravanakumar, M., & SuganthaLakshmi, T. (2012).
Social media marketing. Life Science Journal, 9(4),
4444-4451