Coffee at the Beginning: Business Plan for a Coffee Business

This business plan outlines the details of Coffee at the Beginning, a partnership coffee business in Madrid, Spain. It includes information on legal requirements, market research, customer profiling, and financial forecasts. The business offers a wide range of coffee flavors and uses competitive pricing strategies to differentiate itself from competitors.

Name: Coffee at the beginning.
Business Plan for: Coffee business.
(Please use this template in conjunction with the guide Prepare a business
plan)
Document Version:
Date:
Completed by:

Business plan contents
Executive Summary..................................................................................................................................... 6
1. Executive summary................................................................................................................................. 6
2. Business details...................................................................................................................................... 7
Company name:........................................................................................................................................ 7
Address:.................................................................................................................................................... 7
Telephone number:................................................................................................................................... 7
Legal status:.............................................................................................................................................. 7
The business will: (Provide a brief description of what your business will do)...........................................7
3. Key personnel.......................................................................................................................................... 8
Details of owner(s):................................................................................................................................... 8
Other key personnel (including shareholders):..........................................................................................8
Vision............................................................................................................................................................ 9
4. The business idea.................................................................................................................................... 9
Sum up your business idea:...................................................................................................................... 9
5. Business goals........................................................................................................................................ 9
What do you want to achieve in your first year of business? (for example, turnover of £100,000 or trading
at breakeven)............................................................................................................................................ 9
Where do you see your business in 3-5 years’ time?................................................................................9
6. What the business does........................................................................................................................ 10
7. What makes the business different......................................................................................................10
Your product/service is unique or different compared with the competition because: .............................10
8. Legal requirements ............................................................................................................................... 11
The legal and insurance requirements that apply in your business are:..................................................11
You will meet your legal and insurance requirements by:........................................................................11
Marketing.................................................................................................................................................... 12
9. Market research..................................................................................................................................... 12
Trends in your chosen market are:..........................................................................................................12
How you know this:................................................................................................................................. 12
10. Profiling customers............................................................................................................................. 12
The customer groups you will be selling to are:.......................................................................................12
Your customer research has shown what your customers want is:.........................................................12
How you know this:................................................................................................................................. 12

Number of customers you expect to win in each group and what they might pay:
................................................................................................................................................................ 12
11. Profiling competitors .......................................................................................................................... 13
How you can improve on their offer and/or price(s):................................................................................13
12. Managing market risks........................................................................................................................ 13
Write down the risks you have identified:................................................................................................13
How will you manage these risks so that they become less of a threat:..................................................14
13. Pricing.................................................................................................................................................. 14
How you can calculate your prices:.........................................................................................................14
How your prices compare with the competition:
................................................................................................................................................................ 14
Reasons for the difference between your price(s) and your competitors’ price(s):..................................14
14. Promotion and advertising................................................................................................................. 15
How and where will you promote your product/service?..........................................................................15
Running the business............................................................................................................................... 16
15. Staff....................................................................................................................................................... 16
16. Premises............................................................................................................................................... 16
17. Suppliers.............................................................................................................................................. 16
Your key suppliers and their credit terms................................................................................................16
18. Equipment............................................................................................................................................ 18
19. Managing operational risks................................................................................................................. 18
Finance ...................................................................................................................................................... 19
20. Start-up costs....................................................................................................................................... 19
Calculate how much money you need before you start trading
................................................................................................................................................................ 19
Personal survival budget
................................................................................................................................................................ 19
Estimated annual personal expenditure (this helps you work out the minimum amount you need to earn
from your business in the first year and how much money you might need to borrow to start the
business)................................................................................................................................................. 19
21. Profit and loss forecast....................................................................................................................... 21
22. Sourcing finance.................................................................................................................................. 22
Total borrowing requirement for the business.........................................................................................22
23. Managing financial risks .................................................................................................................... 22
The risks that you have identified for your financial forecast are:............................................................22
24 Cash flow forecast ............................................................................................................................. 23

Executive Summary
1. Executive summary
(We suggest you complete this section after you have completed the other sections of the Business
Plan).
This business plan is related to the business of coffee which is named as coffee at the
beginning . It is a partnership business which includes various key position and
several partners. There aim of business is to grow its operations in the upcoming year
and achieve its target market. The business has to adhere various legal and statutory
requirements which are framed by the government of the specific country. It also
encompasses various form of research to improve the level of customer reach. It
delivers wide variety of flavours. It enjoys the advantage over other competitors such
as differentiating in pricing and marketing strategies. It entails various costs and
financial statements such as cash flow and profit & loss of the enterprise.

2. Business details
Company name:
coffee at the beginning.
Address: Plaza del rey no.1
280009 Madrid, spain.
Telephone number:8500098886
Legal status: partnership

The business will: (Provide a brief description of what your business will do)
The business will deal in providing the services related to coffee. It provides various
ranges of coffee such as hot and cold coffee. It will deliver the different f;avours in
coffee which provides a wide range to the customers. It has flavours such as French
vanilla, caramel macchiato, Pumpkin spice, Mocha, Hazelnut.
3. Key personnel
Details of owner(s):
Name: John T.D. ally
Position/main responsibilities: chief executive officer (CEO)
Experience and knowledge of our industry: 10 years and specialised knowledge in
accounting and finance.
Previous employment: Costa coffee.
Key skills brought to the business: having a strong command on the decision making
power, communication and specialised ability in marketing.
Business experience and any training undertaken: Having experience of 6 years and
completed training of 2.5 years
Academic/professional qualifications: The professional qualification of masters in
adminisatration.

Most recent salary £ 1500
Other key personnel (including shareholders):
Name: Edward carlylee
Position/main responsibilities: Managing director .
Experience and knowledge of our industry: 7 years and developing strategies to
accomplish organisational objectives.
Previous employment: The roast.
Key skills brought to the business: Experience in developing plans which helps in
improving the revenue of the enterprise.
Business experience and any training undertaken:
Academic/professional qualifications: Masters in business administration ( specialised
in hospitality sector)
Most recent salary £ 1400

Vision
4. The business idea
The business idea is to deliver the coffee in different varieties such as hot and cold
coffee. It has various flavours and most distinct thing which make it unique from
its competitors. The strategy of pricing and ways to deliver the product to the
clients. The main objective of the organisation is to capture the large market
share. When an enterprise is capable to hold large market share, it will increase
the revenue of the enterprise.
5. Business goals
What do you want to achieve in your first year of business? (for example, turnover of
£100,000 or trading at break even)
In the first year of the business, it will able to cover at-least the variable cost incurred in the enterprise.
The turnover of the organisation will be € 200000 per annum. The profit margins whether gross or net
will be 30000 and 10000 respectively.

Where do you see your business in 3-5 years’ time?
 In the upcoming years, the coffee business will grow in terms of revenue and
will able to grow in terms of holding large market share. A grow rate of
approximately 20% and competitive advantage over other firms which exist in
the same industry. The goodwill of the firm will be enhanced by delivering the
best quality coffee and it is able to maintain the standards in terms of price,
packaging, product and place.

6. What the business does
Product/service Features Benefits

Arabica

It has sweeter,
used in black
coffee and
complex flavour. It
has a softer taste
with lots of sugar,
berries and fruit.

It provides a fresh
aroma and it acts
as a antioxidant
which is beneficial
for skin and hair.

Robusta

It is cheaper and
strong. It has bitter
flavour and it is
used in espresso
drinks and instant
coffee mixes.

It increases
energy and helps
in improving the
well being.

Latte

It comprises shots
of espresso and
steamed milk. It
also contains foam

It lowers the risk of
diabetes and
helps in burning
fat. It also reduce
cardiovascular
disorders.
  
  
  
  
7. What makes the business different
Your product/service is unique or different compared with the competition because:
 There are various features which makes the business different from other
competitors :
 pricing strategies : It has adopted a predatory pricing strategy. This pricing
technique states that prices are lower in the beginning than the other
competitors.
 Customer service : The main task of the business is to satisfy its target market.

The coffee must made according to the taste of the consumers which fulfils the
needs of the customers.
 Innovation and access to new technology : The new equipments and software
for taking orders are also used for coffee making.

8. Legal requirements
(including regulations and licences particular to your business)
The legal and insurance requirements that apply in your business are:
In every economy, there are various policies which are prepared by the government of
specific country. The legal requirements can be described as given below:
1. Quality certificate : There is a need to obtain the certificate of quality for
producing their products.
2. Partnership deed : As it is having a legal status of partnership. There is a need to
create the agreement which consists the names of the members, registered place and
object clause.
You will meet your legal and insurance requirements by:
1. There are various legal and insurance requirement which are to be followed
such as :
 obtaining patent : There is a requirement for obtaining the patent for the coffee
which helps in securing the recipe of the specific coffee.
 Insurance : There is a need to secure the fixed as well as non current assets
of the enterprise. There are various uncertainties which cannot be avoided by
the organisation. Therefore, it is crucial to secure the assets of the enterprise.

Marketing
9. Market research
The market research can be done by using STP approach :
 Segmentation : It includes fragmenting the markets on the basis of various
demographics such as age and gender.
 Targeting : It involves breaking the market into segments and design modified
marketing strategy, according to varied market segment.
 Positioning : It involves creating the impression of a specific brand in the minds
of target market. It includes distinguishing the one's brands from the other.
How you know this:
 Analysing: By analysing the internal and external structure of the organisation.
There are various ways of reviewing the different risk.
10. Profiling customers
The customer groups you will be selling to are:
1. The target customers which they are expecting to be its customers are the
persons who are between the age group of 18 to 30 years. This age group
highly consume the coffee and they are consuming for refreshing the mood
and enjoying the leisure time.
Your customer research has shown what your customers want is:
1. Low pricing : The customers should provide the products on low prices. The
minimum prices helps to increase the market share and earnings of the firm
should be increased.
2. High quality standards : the product delivered to the customers should be of
high quality. The high quality coffee, when consumed by the teenagers nad
adults helps in increasing the turnover of the organisation.
How you know this:
 The primary form of research is applied. It uses the opinions of the customers
and various stakeholders to boost the level of turnover of the organisation.

Number of customers you expect to win in each group and what they might pay:
Group Number of
customers
Price they might pay
per unit
1 5 £25
2 4 £20
3 6 £15
4 3 £30
5 7 £35
6 9 £22
11. Profiling competitors
Competitor name Strengths Weaknesses

Hanso cafe,
Madrid.

It has captured the
large market share
of Madrid and enjoy
competitive
advantage.

It is not able to
improve the per unit
selling price.

Cafateria don
manuel, LA
Palma

The audience are
preferring this
brand over other
brands.

It has lack of product
differentiation.

Toma cafe,
Madrid

It has consistently
gained positive
feedback from its
customers which
increases the
goodwill.

The enterprise is not
able to diversify its
operations.

owl coffee
house, Sopelna

It has strong
workforce which
helps in delivering
the best services to

It has unregulated and
unplanned growth.

its customers.
  
How you can improve on their offer and/or price(s):
 By regularly taking the feedback from the customers and modify the offer
available by the customers.
12. Managing market risks
Write down the risks you have identified:
1. There are various risks which are identified by the business can be described
as given below:
1. Credit risk : it is also known as default risk. When the enterprise lends some credit
to another parties, there are chances of default in the payments. It increases the debt
of the organisation.
2. Political risk : Every country is run by the government and the policies, rules and
regulations. The organisation has to follow all the policies framed by the government.
How will you manage these risks so that they become less of a threat:
1. For managing the risk of the business, it is necessary to keep check and
update the credit policies of the enterprise.
2. The enterprise should frame its policies in such a way that it should not be
impacted by the various macro factors of the environment.

13. Pricing
How you can calculate your prices:
 It can be estimated by determining the total cost of all the units purchased.
 An enterprise can apply formula to estimate the price : the total of cost price
and profit margin.
How your prices compare with the competition:
Product/service Your price(s) Range of competitor
prices (per unit)
1 £2.2 £3
2 £2.5 £2.5
3 £1 £1.5
4 £2 £2.5
5 £3 £3.5
6 £2 £2.2
Reasons for the difference between your price(s) and your competitors’ price(s):
 There is a difference between the competitor price and own price due to
various reasons :
1. The enterprise is charging low prices of coffee in relation to its competitors because
it is providing best quality services. The competitors prices are higher than the coffee
at beginning which is less preferable by the market.
14. Promotion and advertising
How and where will you promote your product/service?
 Inbound marketing : The coffee at beginning is using the pull marketing
strategy such as blogs, SEO, social media and various tactics to attract new
customers.
 Personal selling : The coffee at beginning uses personal selling to improve the
level of communication with customers.

Running the business
15. Staff
Role Total cost Necessary
experience
Specialist skills and/or
qualifications

Administrative
role.
£500 
2 years.

A diploma in
management
studies.

Quality control.
£560 
1.5years

A diploma in
quality
management.

Marketing
specialist
£450 
3 years

It have completed
bachelor degree
and have high
degree of
communication
abilities.

Supervisor.
£600 
2.5 years

It must have
advanced
leadership and
management skills
in team.

Finance head.
£620 
5 years

It must have
analytical skills and
should know how
to use accounting
software.
16. Premises
Cost £
Premises required at start-up: £ 5200
Premises required in the future (if different): £7500
17. Suppliers
Your key suppliers and their credit terms
Supplier What you’ll buy from them Number of days’
credit

Mark ally Coffee machine. 90
Hawking Rassy Disposable cups and other
packaging material
80
Harry Cullen Blenders 59
Mark knight Water filtration system. 100
 
 
 
 

18. Equipment
Resource When How
funded
Cost £
per unit
£
Refrigerator system For the purpose of icing loan
from
bank
£500
Shelves For putting the cups and
aand mugs cupsan
Priv
ate
loan
£450
Ovens and toasters For offering complementary
dishes such as brownie.
priva
te
loan
£250
Containers, pumps for storing the coffee loan £200
Coffee equipment
cleaner

for blending coffee priva
te
loan
£400
   £
   £
   £
19. Managing operational risks
Risk Solution
Staff

Process risk

It is a type of risk which
occurs due to failure in
the process. There can be
mechanical failure,
workplace safety and
process quality. The
management can identify
the potential risk,
measuring frequency and
examine alternative
solution to correct the
same.
Suppliers


Reputation al risk

It can be occurred due to
the interruption in the
services and rise in the
prices of raw materials,
services and project cost.

Finance
(The financial section of the template is intended for business planning purposes only. If financial tables are to be
used for any other purpose other than cash flow management, then we strongly recommend you consult an
accountant or tax advisor)
Please double click in the table below to access the embedded Microsoft Excel sheets to input your
figures, Microsoft Excel will automatically update the total for you. If you do not have access to
Microsoft Excel you can use the link below this table and save the file onto your PC. You can then use
Open Source Software such as Google Docs or OpenOffice to access the information by uploading the file
into this software. Please note that all tables can be customised and additional rows and categories can be
added.
20. Start-up costs
Calculate how much money you need before you start trading
Staff Salaries
£
500.00
Rent & Rates
£
215.00
Gas & Electricity
£
100.00
Insurances
£
700.00
Postage & Stationery
£
100.00
Repairs & Maintenance
£
25.00
Travelling & Motor Expenses
£
100.00
Loan Instalment
£
1,200.00
Telephone Expenses
£
51.00
Professional Fees
£
225.00
Advertising & Promotions
£
225.00
Miscellaneous Expenses
£
24.00
TOTAL £ 42045

* Total from here should be used in 22 Sourcing finance below
You can also download the start up costs table shown above in Microsoft Excel format.
Personal survival budget
Estimated annual personal expenditure (this helps you work out the minimum amount you
need to earn from your business in the first year and how much money you might need to borrow
to start the business)
Estimated expenditure £
Mortgage and/or rent 1500
Council tax 80
Utilities (gas, electricity, water etc) 70
Personal and property insurance 150
General housekeeping expenses (food etc) 100
Phone and internet 50
Car tax and insurance 20
Car running expenses 350
HP repayments 100
Hire charges 750
Subscriptions to journals, professional bodies, etc 10
Savings plans & pension contributions 25
Tax 30
National Insurance 10
0
Total personal expenditure 3245
Estimated personal income (after tax)
Income from family, partner (total) 3245

Other income (specify the source) 0
Total personal income 3245
Total survival income required from the business (after tax) 3245
Current income £ 3245
Current income £ 0

You can also download the personal survival budget table shown above in Microsoft Excel format.

21. Profit and loss forecast
Year 1
(£)
Year 2
(£)
Year 3
(£)
Total expected sales 65638 60000 65000
Less variable costs 20855 22250 25000
Gross profit (sales less variable costs) = 13645 14000 15250
Calculate your gross profit margin %
(gross profit divided by total sales x 100)
(A)
10.98% 13.75% 15%
Operating Expenses £
6,000.00
£
6,250.00
£
6,750.00
Staff Salaries £
2,580.00
£
2,750.00
£
3,150.00
Rent & Rates £
1,200.00
£
1,250.00
£
1,250.00
Gas & Electricity £
8,400.00
£
8,550.00
£
8,800.00
Insurances £
1,291.00
£
1,299.00
£
1,320.00
Postage & Stationery £
602.00
£
627.00
£
628.00
Repairs & Maintenance £
1,200.00
£
1,200.00
£
1,200.00
Travelling & Motor Expenses
£
14,400.0
0
£
14,400.0
0
£
14,400.0
0
Loan Instalment £
622.00
£
636.00
£
654.00
Telephone Expenses £
2,746.00
£
2,789.00
£
2,985.00
Professional Fees £
2,700.00
£
2,700.00
£
2,700.00
Advertising & Promotions £
304.00
£
319.00
£
326.00
Miscellaneous Expenses
£
42,045.0
0
£
80,625.0
0
£
1,57,782
.00
TOTAL EXPENSES £ £
2,738.00
£
7,291.00
£
15,775.0
0
Net Profit (Loss) Before Tax £
6,000.00
£
6,250.00
£
6,750.00
Total fixed costs 2738 7291 15775
Net profit (gross profit less fixed cost) 6000 6250 6750

Calculate your net profit margin (net profit
divided by total sales x 100) 9.14% 10.42% 10.38%
Calculate your breakeven Year 1
(£)
Year 2
(£)
Year 3
(£)
Total variable costs + total fixed costs (B) 23593 29541 40775
You can also download the profit and loss forecast table shown above in Microsoft Excel format.

22. Sourcing finance
Total borrowing requirement for the business
£
Start-up costs
2
0
0
0
0
Personal start-up contributions - 3245
Other start-up contributions - 0
Total required = 16755
= 0
23. Managing financial risks
(such as, sales are less than forecasted or start-up finance takes three months longer to obtain)
The risks that you have identified for your financial forecast are:
1. The creditors are continuously increasing which may improve the default risk of
the enterprise.
2. The investors are not able to plough funds in the organisation. Due to the
declining profits.
You can also download the sourcing finance table shown above in Microsoft Excel format.

24 Cash flow forecast
(Click on the tabs within the Microsoft Excel sheet to view the second 6 months and summary)

Forecast Actual Forecast Actual Forecast Actual Forecast Actual Forecast Actual Forecast Actual Forecast Actual Forecast Actual
INCOME
Cash from sales (incl. VAT) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Cash received from debtors 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Capital/loans received 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other (please specify) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL £ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
EXPENDITURE
Wages to staff (incl. PAYE & NI) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Premises (rent, rates & utilities) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Telephone & Broadband 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Printing, post & stationery 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Advertising & promotion 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Bank charges 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Professional fees 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Insurances 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Bank/HP 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Equipment & vehicle leasing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Payments relating to variable costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Capital Expenditure 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Payments 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
VAT 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Owner's wages/salary 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Owner's National Insurance 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Loan repayments (incl. interest) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Stock 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Consumables 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other (please specify) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL £ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Income less expenditure 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Opening bank balance 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Closing bank balance 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
4 5 6 TOTALStart-up 0 1 2 3
You can also download the cash flow forecast table shown above in Microsoft Excel format (XLS, 64K).
For information around accessibility please click here.
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Professional
Development
Experience (1)
Workbook
BUSN08033
Banner Number:
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Contents
Session 1: Introduction to Module:.....................................................................................3
Session 2: Defining Your Project........................................................................................4
Project Proposal:................................................................................................................ 5
Session 3: Planning Your Project:......................................................................................6
Gantt Chart of Project Timeline:.........................................................................................7
Session 4: Project Proposal Submission Week.................................................................9
Session 5: Project Background: Context and Stakeholders...........................................10
5.1: Project Research:.....................................................................................................10
Session 6: The Iron Triangle – Part 1................................................................................12
Session 7: The Iron Triangle – Part 2................................................................................13
Week 8: Monitoring Your Project......................................................................................14
Week 9: Skills Development..............................................................................................15
Week 10: Monitoring Your Project....................................................................................17
Week 11: Final Review of Your Project.............................................................................18
Week 12: Project Workbook Submission.........................................................................19
References:......................................................................................................................... 19
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Session 1: Introduction to Module:
Think about the kind of project you would like to work on for this module. Make some notes in the box below:
There are following working notes for the project :
 Scrutiny of the hospitality sector : It is crucial to know the existing scenario of
the hospitality industry.
 Recent trends : It includes the study of the current trends of the hospitality sector.
Spotting the exact sector in the hospitality sector : There are various nature of
business in hospitality sector, it includes finding the specific business. (Bai and et.al.,
2018)

Personal Research:
Find a resource that discusses project management; put a link to it in the box below.
https://www.parallelprojecttraining.com/our-approach/benefits-of-project-management-
training/
What is the main point made in this resource?
The above link helps to gains the knowledge about various aspects of the project
management such as :
2. It helps in achieving the competitive advantage and helps in standing differently
from the crowd.
3. It assists in spotting the problem very easily and take proactive steps for the
same.
4. It helps in identification of risk related to the project and firm can deviate the level
of risk by measuring the same.
34 | P a g e

Personal Reflection:
What did we do?
We critically analyse the complete concept, scope and benefits of project management
which helps in learning new concepts and apply the techniques of project management in
the given project.
What did I learn?
I learn to implement a systematic process to modify the alternations in the project. It
helps me to gain complete understanding of the goals, objectives and benefits before
committing important resources. It involves yielding the benefits in terms of time and
money of an investment.
How can I apply this to my project?
I can apply the benefits derived from the project management by framing the policies and
strategies which could result in enhanced satisfaction of the consumers. I can easily
access the required resources of the organisation by putting at right place. As a project
manager, I will able to carry out the task with more confidence(Marder, and et.al.,2021)
35 | P a g e

Session 2: Defining Your Project
What do I want to do for my project?
I want to procure or acquire the capital for the business. The funds are helpful to conduct
the operations of the business smoothly. It will be helpful for me to raise the funds in the
business. The increase in the capital helps in diversifying the operations of the
enterprise.
Where are you going to do your project?
I am going to commence my project in the various cities of Spain such as Madrid,
Barcelona and Cordoba. This will help me to diversify the operations easily and
enterprise will able to expand the project(Ordoñez and et.al., 2019).
What type of project is it going to be?
How does it link to learning to date?
Personal Research:
Find a resource that discusses S.M.A.R.T. objectives; put a link to it in the box below.
https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/
What is the main point made in this resource?
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The main area discussed in the above link is the framework of the SMART objectives. It is
a criteria to measure the progress. It helps in determining the progress and it is a yardstick
for measuring whether the enterprise is able to achieve the standards.
Personal Reflection:
What did we do?
I have studied the concept of SMART for analysing its impact on the strategies of
the business.
What did I learn?
I have learned to stick rigidly on completing the tasks on time, the goals should be realistic
and achievable. By following the SMART objectives, it helps me to reduce the failure and
ambiguity in the plans made.
How can I apply this to my project?
I can apply the SMART objective in the project, by framing the goals according to the
realistic situation. The time period or duration will be set by us which helps in reducing the
delay in operations to be carried out (Shaukat, Band et.al.,2022).
Project Proposal:
Using the space below write your project proposal:
Project Aim: The aim of the project is to grow the existing business. This will assist the
firm in framing the monetary benefits and attract the various stakeholders to raise funds
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for the organisation. It helps in minimising the risk of the enterprise.
Project Objectives: (S.M.A.R.T.)
SMART Stands for specific, measurable, attainable, relevant and time bound. These can
be explained as given below:
 Specific : It mainly states that the objectives should be defined clearly to all the
members of the firm and various stakeholders which are related to the goals of the
organisation.
 Measurable : It involves selecting the areas of improvement, impact and success.
This objectives identify the areas which required to be measured that whether the
targets maintained are achieved or not.
 Attainable : It simply means that the objectives framed are realistic and
achievable. It involves setting the targets for which the targets are to be achieved.
Relevant : The proposed project must be relevant with the activities or process, an entity
is carrying out so it will be fruitful for the enterprise(Silvius,2019)

 .
 Time bound : The objectives framed should be achieved in a particular time
frame. When the targets are not achieved in a specific time, it will lead to wastage
of time and efforts.
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Session 3: Planning Your Project:
Using the Table below create a list of all the activities you believe you will need to achieve to complete your project. Consider the order and
duration each of the activities will take.
Sequence Activity Duration
1 Adding the new offerings to the consumers 2
2 Strategic Planning 1
3 Optimise the current market 1
4 Create a new market for expansion 2
5 Build a Customer Management system 2
6 Procuring of the good and services 1
7 Competitor Analysis 2
Using this list of activities and some appropriate software create a Gantt chart of your project’s timeline.
Insert your completed Gantt chart on the page below:
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Gantt Chart of Project Timeline:
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Personal Research:
Find a resource that discusses using Gantt charts in project management; put a link to it in
the box below.
https://www.forbes.com/advisor/business/software/what-is-a-gantt-chart/
What is the main point made in this resource?
The main point discussed in the resource the application, meaning and steps for creating
a Gantt chart.
Personal Reflection:
What did we do?
We analyse the significance of Gantt chart in the project management and apply the
same in our project diversification activities.
What did I learn?
I have learned that all the activities of the project can be assembled at a single place. It is
shown in pictorial format which helps me out to improve the communication (Stanitsas and
Kirytopoulos, 2021).
How can I apply this to my project?
I can practically apply the Gantt chart to my project by preparing all the activities in
graphical format and it assists me in reducing the overlapping of the activities.
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Session 4: Project Proposal Submission Week
This week you need to ensure that you have:
Completed your proposal and submitted it via e-mail to [e-mail].
Completed your proposed project activity plan in your workbook.
Completed your proposed project timeline on a Gantt chart.
Personal Research:
Find a resource that discusses Project Stakeholders; put a link to it in the box below.
https://www.wrike.com/project-management-guide/faq/what-is-a-stakeholder-in-project-
management/
What is the main point made in this resource?
It discusses the meaning of the stakeholders.
Personal Reflection:
What did we do?
We studied the concept of project stakeholders and apply the same in our project.
What did I learn?
I have learned that there is a difference between the project stakeholders and key
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project stakeholders. It also brings clarity in the tasks to be performed in the business.
How can I apply this to my project?
I can apply this concept in my project by assigning the project stakeholders of my
project(Suci and et.al., 2020).
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Session 5: Project Background: Context and Stakeholders
This week we considered the organisational context and stakeholders to your project
Who is the project for?
The project is for the stakeholders.
What do you do/do at
work?
We are delivering different flavours of coffee for our target
market.
What do you know about
the sector you work in?
I know that the hospitality sector deals in various other
activities such as lodging, food and drink services and event
planning etc.
What parts of the
organisation does your
project affect?
It impacts the finance, operational and managerial parts of the
organisation(Toosi, Ghaaderi, and Shokrani, 2021)
.
5.1: Project Research:
This week find out about your chosen sector/organisation/employer; place some links to relevant background information in the box below:
Link 1: https://www.cvent.com/en/blog/hospitality/what-is-the-hospitality-industry
Link 2:https://study.com/academy/lesson/hospitality-industry-definition-overview.html
Link 3:https://theculturetrip.com/europe/spain/articles/the-ten-best-cafes-in-madrid/
Personal Research:
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Find a resource that discusses using “The Iron Triangle” in project management.; put a
link to it in the box below.
https://www.villanovau.com/resources/project-management/iron-triangle-project-
management/
What is the main point made in this resource?
It discusses the concept and application of the iron triangle in project management.
Personal Reflection:
What did we do?
We analyse the concept of iron triangle and use its key points in our project.
What did I learn?
I have learnt that in every project there is a schedule ( time), scope and budget are
important point to be considered in expanding the operations of the project.
How can I apply this to my project?
The application of iron triangle can be done by analysing the different cost and maintain a
budget in advance which helps in allocating the expenses to each product or
service(Wilson, Bhakoo and Samson, 2018)
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Session 6: The Iron Triangle – Part 1
What is the scope/quality implications for your project?
The scope of my project is to deliver the coffee to my target market.
How will you measure these?
I will consider all the factors such as time, resources and finance available within my firm.
What are the time implications for your project?
I will allot and distribute the time for each activity separately. The time for segregating
beans, blending and serving to the customers will be allotted differently.
How will you measure these?
I will measure these by using the time study approach.
What are the cost implications for your project?
The cost of the project in long and short run should not exceed the revenue derived by the
organisation.
How will you measure these?
I will measure the cost by framing the cost card and budgets.
Personal Research:
Find a resource that discusses using Deming’s P.D.C.A. in project management; put a link
to it in the box below.
https://www.mindtools.com/pages/article/newPPM_89.htm
What is the main point made in this resource?
The main point elaborated in the above resource is understanding the concept of PDCA.
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Personal Reflection:
What did we do?
We will study the concept of PDCA and apply in our project.
What did I learn?
I have learnt that in the project, it is necessary to plan the activities and should regularly
check the operations of the business.
How can I apply this to my project?
I can apply the concept of PDCA in my organisation by framing the plans for the coffee
business and keeps check whether the standards are met out or not.
Session 7: The Iron Triangle – Part 2
Now that you have found out about Deming’s “Plan, Do, Check, Act” revisit your project
aim and objectives to re-evaluate their relevance. Will you be able to monitor your project
outcomes in terms of “quality, cost and time” and, if so, how will you do this?
Yes, by observing the Deming's plan and iron triangle. The project will be conducted
smoothly effectively and efficiently.
Personal Research:
Find another resource that discusses using Deming’s P.D.C.A. in project management;
put a link to it in the box below.
https://www.feedough.com/deming-cycle-pdca-cycle/
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What is the main point made in this resource?
It also signifies the importance of PDCA cycle and benefits of the same.
Personal Reflection:
What did we do?
We apply the concept of PDCA and Deming cycle in framing the operational plans of
the coffee business.
What did I learn?
I have learnt to reduce the problem in smaller segments and it is a flexible model which
can be applied according to the different situations.
How can I apply this to my project?
I can apply the base of PDCA to the project framing the plans by evaluating the different
alternatives.
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Week 8: Monitoring Your Project
What challenges have you encountered on your project to date?
The various challenges faced while preparing the project can be discussed as given
below:
There was shortage of funds in the enterprise which resulted in the disturbance of
managing the daily operations. There is lack of personnel in the organisation which leads
to reduced productivity of the enterprise.
How did you resolve these?
The issues can be resolved by employing more personnel in the enterprise which can be
done by hiring the candidates.
It can be resolved by acquiring more funds in the enterprise.
What methods/tools did you use to do this?
The tools used for solving this issue is to inspecting the resources in the organisation.
Personal Reflection:
What did we do?
We do inspect the operational and managerial plans for focusing on profitability.
What did I learn?
I have learned that financial resources, if raised at low cost will bring more enhanced
results and improve the revenue of the organisation.
How can I apply this to my project?
I can apply the observation of cost of capital and scarcity of resources by effectively
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manage the resources of the enterprise.
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Week 9: Skills Development
Over the last few weeks, you have gathered further information about various tools for project management from external sources which should
have supported your projected.
In the box below explain how some of these tools have been applied to your work.
There are various tools for project management from external sources can be elaborated
as given below:
The secondary research can be such as :
Using journals and magazines the recent trends of the hospitality sector, the enterprise
will be able to identify the various issue and problems which helps in doing management
effectively.
When thinking about skills and personal development at the University of the West of Scotland a useful resource is the University’s graduate
attributes. These are a set of skills, personal qualities and understanding that are developed during your studies to prepare you for work in the
21st Century.
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Personal Research:
Find a resource that discusses Personal Development; put a link to it in the box below.
https://www.skillsyouneed.com/ps/personal-development.html
What is the main point made in this resource?
The main point in above resource is to cover all those tasks which helps in improving
awareness and identification of talents has been done.
Personal Reflection:
What new skills have I developed?
The new skills I have developed is assessing the qualities and skills which helps in
maximising the potential.
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What evidence do I have that I have applied them?
The evidence that I have applied in my project is that employees are working with more
zeal which boost the efficiency of the enterprise.
How do these relate to the graduate attributes?
It can be related to graduate attributes by improvised performance of the organisation.
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Week 10: Monitoring Your Project
What other challenges have you encountered on your project to date?
The other challenges faced during the project management are :
The legal structure framed by the government of a specific country creates a problem in
applying the new policies.
The changing taste and preferences of the customer’s creates issue.
How did you resolve these?
It can be resolved by taking proactive actions on macroeconomic factors.
What methods/tools did you use to do this?
The tools I have used in this project are inspecting the macro level factors of the economy.
Personal Reflection:
What did we do?
We observe various factors which are not under the control of the firm.
What did I learn?
I have learnt to secure the business environment and take proactive actions for the same.
How can I apply this to my project?
These can be apply to the project by analysing the current situation of the business and
then scrutinise the external environment.
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Week 11: Final Review of Your Project
Use the box below to reflect back over the last eleven weeks. If you were going to do this project again what would you do differently?
If I will attempt this project gain, I could focus on the current strategies related to market
and set the targets higher than the previous one. If these strategies are applied properly,
the revenue of the organisation can be increased.
Did you achieve what you set out to do? Have you met the aim and objectives you originally set?
Yes, I have achieved all the goals which were set and standards are met out smoothly. All
the objectives and goals are achieved successfully.
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Week 12: Project Workbook Submission
Check off that you have completed the following activities:
Completed all sections of your workbook
Submitted your workbook onto Turnitin by Friday 12 noon, 20th August 2021.
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References:
Bai, Y.,and et.al.,., 2018, November. Researchain: union blockchain based scientific research project management system. In 2018 Chinese
Automation Congress (CAC) (pp. 4206-4209). IEEE.
Marder, B., and et.al.,2021. ‘Going agile’: Exploring the use of project management tools in fostering psychological safety in group work within
management discipline courses. The International Journal of Management Education, 19(3), p.100519.
Ordoñez, R.E.C.,and et.al., 2019. A study of the critical chain project management method applied to a multiproject system. Project
Management Journal, 50(3), pp.322-334.
Shaukat, M.Band et.al.,2022. Revisiting the relationship between sustainable project management and project success: The moderating role of
stakeholder engagement and team building. Sustainable Development, 30(1), pp.58-75.
Silvius, G., 2019. Making Sense of Sustainable Project Management. Annals of Social Sciences & Management studies, 2(4), pp.106-109.
Stanitsas, M. and Kirytopoulos, K., 2021. Investigating the significance of sustainability indicators for promoting sustainable construction
project management. International Journal of Construction Management, pp.1-26.
Suci, I.,and et.al.,., 2020. A Measure Of Effectiveness Level Of Online Learning Amid Covid-19 Pandemic In The Course Of The Project
Management Information Systems (Case Study In STIKOM Yos Sudarso Purwokerto). Available at SSRN 3873720.
Toosi, H., Ghaaderi, M.A. and Shokrani, Z., 2021. Comparative study of academic research on project management in Iran and the World with
text mining approach and TF–IDF method. Engineering, Construction and Architectural Management.
Wilson, K.B., Bhakoo, V. and Samson, D., 2018. Crowdsourcing: A contemporary form of project management with linkages to open
innovation and novel operations. International Journal of Operations & Production Management.
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