Cosmos Coffee Business Plan Analysis

RUNNING HEAD: Cosmos Coffee Business Plan
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Business plan
Cosmos business
Business plan analysis
Name of the Author
University Name-

Cosmos Coffee business plan 1
Executive summery
This business plan has been prepared to evaluate the entire imperative factor related to
starting up new business in Malaysia. The name of the new business would be Cosmos Coffee
business. This business will offer all the coffees and beverage products to clients in Malaysia.
The main competitive advantage of Cosmos Coffee Business would be leading the market with
the cost leadership and product differentiation strategy in market. Cosmos Coffee Business has
planned to earn profit of at least MYR 900 K per years. Cosmos has been willing to offer an
affordable coffee to clients with a view to strengthen the strong brand image in market. In the
current scenario, people in Malaysia are more inclined towards international drinks and foods.
This business will require investment of MYR 1 million investments which will be half funded
by the private funding and half of the capital will be arranged by using debt funding and bank
investment. It is analyzed that starting up new coffee business in Malaysia will be most
profitable amount.

Cosmos Coffee business plan 2
Table of Contents
Executive summery.....................................................................................................................................2
Business plan...............................................................................................................................................3
Target and focus market identification....................................................................................................3
Arrangement of resources.......................................................................................................................3
Operational plan development................................................................................................................3
Advertisement strategy...........................................................................................................................3
Competitive advantage................................................................................................................................4
Physical resources requirement...................................................................................................................4
Financial resources needed (Expenses budget plan)....................................................................................5
Market Research..........................................................................................................................................6
Marketing plan............................................................................................................................................6
Targeting strategy........................................................................................................................................6
Target market profile...................................................................................................................................6
Positioning strategy.....................................................................................................................................7
Marketing mix.............................................................................................................................................7
Budgeted sales forecast..............................................................................................................................8
Action plan for setting up new business......................................................................................................8
Gantt chart..................................................................................................................................................9
Self-critical analysis...................................................................................................................................10
References.................................................................................................................................................11

Cosmos Coffee business plan 3
Business plan
Cosmos Coffee Business will penetrate the market with its newly offered international
Latte coffee in Malaysia. However, if Cosmos wants to lead the market then it will have to focus
on the cost leadership and product differentiation strategy in market. These leading strategies
will assist company to start up its new coffee business in market (Johnston, and Bate, 2013).
Target and focus market identification
The main target and focus market for the Cosmos Coffee business would be couple,
females and males between the age group of 18 years to 40 years. Cosmos firstly needs to
analysis the current offering of the rivals in beverage market industry.
The Cosmos Coffee business will be started up in Bukit Bintang Street, Bukit Bintang,
55100 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia to start up new coffee
business. However, due to the extreme level of crowd at this place, company will have high
numbers of clients (Johnston, and Bate, 2013).
Arrangement of resources
Cosmos Coffee business need to hire 5 sales employees for its business promotional plan.
However, 20 employees will be indulged in its operational activities in the restaurant.
Operational plan development
Company will add new product line in market by offering Latte coffee and other
international drinks for clients in Malaysia.
Advertisement strategy
The marketing strategy of Cosmos Company would be using the online cyber computing
system and online system process. It will require company to hire more sales persons in its team
for its marketing advertisement (Johnston, and Bate, 2013).