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Report On Hank Marvin & Patty Smith - Business Essentials

   

Added on  2020-02-05

13 Pages3121 Words32 Views
Business Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASKS ............................................................................................................................................11. The country in which marvin and Smith’s coffee shop could expand...............................12. marketing mix.....................................................................................................................23. Implications of the need for Marvin and Smith’s to cover a wider geographical area......4Q4. Evaluate how their profitability and liquidity may impact on decisions available tomarvin and smith....................................................................................................................5Q5. Write a concluding summary about the overall viability of overseas expansion at thisstage........................................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9

INTRODUCTIONBusiness organization who perform their operations in order to fulfil the needs oftheir customers. They perform their activities in order to accomplish their objectivessuch as to improve the growth and to generate more revenues. In order to fulfil thesegoals, they have to face some of issues related to the competition and high cost inmarket (Omachonu and Einspruch, 2010). The present report in based on the casestudy of hank marvin and patty smith who want to open their coffee shop at differentplaces. Below mentioned report is based on business essentials who explains thecountry in which they are expanding their business. It is focused on the elements ofmarketing mix so that business can be established. Further, how their profitability andliquidity can affect the decisions of the Hank and Patty. TASKS 1. The country in which marvin and Smith’s coffee shop could expandWhen any organization expand their business operations in another country thenthey have to focus on some of the factors such as political, social, economical, legal,environmental and so on (Young and Dhanda, 2012). After analysing these factors theycan establish their business into another country. Here, hank marvin and patty smithcan expand their operations in Copenhagen so that their profitability level can beimproved. They can offer their services at this place due to some reasons such as:The people of the country prefer to drink coffee in the cafeteria so this will be agreat opportunities for the new small business to offer their services to thecustomers (Jaggia and et. al., 2016). By establishing their business in such placethey will be able to attract number of customers towards their services. The economy of Copenhagen is good so it will be helpful for the small businessenterprises to improve their growth in such a place. Along with this, the GDP rateof the country is constant from the last three years so they can generate morerevenues. Copenhagen have some automotive and manufacturing industries so their overallbrand image is also good. The company will be able to get the labour at low costso that they can get the competitiveness in the country. 1

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