Assessment of Workspace for Innovation: Coffeeville Case Study

Running head: LEADERSHIP MANAGEMENT DIPLOMA
Leadership Management Diploma
Name of the student
Name of the university
Author note

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Table of Contents
Project purpose...........................................................................................................................2
Project description......................................................................................................................2
Review current business practices against the seven dimensions of strategic innovation.........3
Project scope..............................................................................................................................4
Approval from the stakeholders.................................................................................................8
Implementation plan...................................................................................................................8
Communication plan................................................................................................................15
Consultation with key stakeholders.........................................................................................17
Review outcomes with key stakeholders.................................................................................17
Conclusion................................................................................................................................17
References................................................................................................................................19

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Organization: Coffeeville
Project purpose
The purpose of the project is assessment of the workspace of an organization named
Coffeeville to facilitate innovation in the workspace. The report will evaluate the current
business practices of Coffeeville to identify the gaps in their workspace and suggest redesign
of the workspace based on the needs of the organization. The Coffeeville head office will be
taken for evaluation as it is the major source of innovative ideas for the organization.
Project description
Coffeeville has been operating as a coffee shop in Sydney for the past five years and
have been instrumental for providing the consumers with innovative offerings and
environment suitable for different types of consumers. The organization uses their wide range
of products to cater to varied market segment consisting of the consumers ranging from
different cultural and economic backgrounds. The organization has been known for their
innovative products but recently the market competition has increased with the increase in
demand of Bubble tea. It is tough for the company to compete with these new products as
they are cost effective and organic providers can easily gain economies of scale with little use
of technology. Therefore, the organization has been facing challenges in competing with
these emerging companies. In order to cope up with the change in demand in the market,
Coffeeville will be revamping their workspace to address the current barriers to innovation
where it has been seen that simple cubicles and dull design of the main office with dull
colours are hindering the mindset and not affectively representing the value of the

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organization. The previous part has identified the fact that the organization lacks in resource
capabilities, collaborative working environment and no clear process.
Review current business practices against the seven dimensions of strategic innovation
According to the seven dimensions of the strategic innovation process, the effective
combination of the traditional and non-traditional approaches to developing business strategy
is essential for efficient innovative system development. The strategic innovation process
consists of factors such as creativity, strategic thinking, execution and methods. The gap in
any of these areas results in effective innovation framework (Ghezzi, Cortimiglia and Frank
2015). In case of Coffeeville, it has been evaluated that there is a big gap in strategic
alignment where the organization is current lacking in making smart decisions in short time
and executing them effectively. The organization are well adept in their core competencies
and technologies (Chan and Vasarhelyi 2018). The execution ability of the employees is also
great but organization structure, culture and processes needs to be enhanced. The leaders
have good foresight regarding the future prospect of the business but has not been able to
address the articulated and unarticulated needs of the consumers by developing inspiring
products and services.