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Project Report on Coffee Vile

   

Added on  2020-02-03

9 Pages2662 Words60 Views
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TABLE OF CONTENTSTable of Contents.................................................................................................................................2INTRODUCTION................................................................................................................................3TASK....................................................................................................................................................3The review of existing business practices of Coffee Vile against the seven dimension ofstrategic innovation......................................................................................................................3Modified Innovative system........................................................................................................4Implementation plan for the innovation system..........................................................................5Communication plan covering participants.................................................................................7CONCLUSION....................................................................................................................................8REFERENCES.....................................................................................................................................92

INTRODUCTION In the modern era, management of business activities and practices has become one of themost complicated tasks for any company. The rationale behind this is that the competition amongbusinesses in almost every industry has become so intense that it is not easy for firms to gaincompetitive advantage over other market players (Baldwin and von Hippel, 2011). Along withthis, companies are also required to review and make changes in their business practices atregular intervals and this is very complicated task. The present research report is based on CoffeeVile which is an enterprise that servers quality food and coffee to all its respective customers.The review of existing business practices of Coffee Vile against the seven dimension of strategicinnovation has carried out in this report. TASK The review of existing business practices of Coffee Vile against the seven dimension of strategicinnovationIn the present scenario, innovations have become very important in getting competitiveadvantage and sustaining at marketplace. Furthermore, the review of Coffee Vile operationsagainst the seven dimensions is provided below as: Managed Innovation process- After reviewing the current business practices, it can bestated that the innovation process developed and managed is somewhat effective. Thiscan be justified by the fact that website developed by Coffee Vile is innovative but at thesame time the products and services delivered by the organization cannot be termed asinnovative. The menu developed for breakfast, lunch and dinner is approximately thesame as what other companies are offering (Coffeeville, 2012).Strategic Alignment – It can be stated that Coffee Vile is strategically very aligned as allthe major stakeholders are focused on same vision and mission. This is helping the brandin carrying out smooth flow of all operations and activities. Industry Foresight – In terms of industry foresight it can be explained that the workers ofCoffee Vile are still not clear with the fact that what drives change and the newtechnology which they can used for carrying out all operations and activities. Thecompany or selected business enterprise needs to work upon this area in order to earnadequate sales and profits in long run (Dahlander and Gann, 2010). 3

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