COIT20253 Business Intelligence Using Big Data Strategy

Running head: BUSINESS INTELLIGENCE USING BIG DATA
Business Intelligence using Big data
Name of the Student
Name of the University
Author’s Note

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BUSINESS INTELLIGENCE USING BIG DATA
Table of Contents
Introduction......................................................................................................................................4
1. Identify, create and discuss Business Strategy for a Big Data use case......................................4
1.1 Organizational Analysis.........................................................................................................4
1.2 Nature of the business............................................................................................................4
1.3 SWOT analysis......................................................................................................................5
1.4 Stakeholder analysis..............................................................................................................6
1.5 Business pressure analysis.....................................................................................................6
1.6 The need for developing big data strategies..........................................................................6
1.7 State the big data strategy that the organization wants to adopt............................................7
2.1 Describe the initiatives that the organization needs to take under such a strategy................7
2.2 Discuss the outcomes of each initiative and the critical success factors for each initiative. .8
2.3 Discuss the sources of big data that have to be used for supporting such tasks under each
initiative.......................................................................................................................................8
3. Identify and discuss the required Technology Stack...................................................................9
3.1 Availability of various big data technologies and their characteristics.................................9
3.2 Detailed discussion of the adoption of specific big data technologies for supporting this big
data strategy...............................................................................................................................10
3.3 The implementation process................................................................................................10
4. Discussion on Data Analytics and MDM to support DS&BI....................................................11
4.1 Define data analytics and multi-dimensional data analysis and discuss their importance. .11
4.2 Process of using data analytics and multi-dimensional data analysis for supporting
decision-making in organizations..............................................................................................11
4.3 Kinds of data analytics that is used by the organization under the proposed big data
strategy for support decision making.........................................................................................12
5. Discussion support of NoSQL for big data analytics................................................................12
6. Different NoSQL Databases and Their uses..............................................................................13
7. Role of Social media in organization’sdecision-making process..............................................13
8. Big Data Value creation in organizations..................................................................................14
Conclusion.....................................................................................................................................14
References......................................................................................................................................16

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BUSINESS INTELLIGENCE USING BIG DATA
Introduction
Big data refers as voluminous amount of both unstructured as well as structured data that
the organizations generally utilize for analyzing the profit of the business (John 2014). It is
identified that Big data can be utilized in business intelligence as well as decision-making
procedure. It is found that the report mainly focuses on the organization “Woolworths” which is
one of the retail supermarkets in Australia. The organization faces number of challenges as well
as issues from its competitors and in order to resolve the challenges the organization utilizes the
strategy of social networking within the organization that generally creates knowledge as well as
business intelligence. In addition to this, the big data strategy would be helpful in enhancing cost
effective scalability and assists in improving business intelligence
1. Identify, create and discuss Business Strategy for a Big Data use case
1.1 Organizational Analysis
The organization Woolworths Limited is one of the supermarket chains in Australia. It is
identified that the organization is most trusted as well as reliable brand in Australia. The strategy
of the organization for branding is considered as the main factor behind the success of the
organization (Provost and Fawcett 2013). It is analyzed that the main priority of Woolworths is
the quality of products and thus quality provided by the organization helps in creating faith and
trust among people
1.2 Nature of the business
Woolworths limited is one of the retail chains of stores that generally helps in offering
different ranges of food, clothing, merchandise. The organization has mainly 293 corporate
stores and 145 franchise stores around the world. Woolworth’s financial services are operated

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BUSINESS INTELLIGENCE USING BIG DATA
jointly with ABSA and assists in providing customers with number of credit for assisting them to
purchase number of merchandise in the stores of Woolworths (Lazer et al. 2016). The brand of
Woolworth generally incorporate number of food store which are mainly attached with the
department store in various prosperous areas.
1.3 SWOT analysis
The SWOT analysis is one of the procedures that help in identifying the strengths,
weaknesses, opportunities as well as threats of the organization.
Strengths Weaknesses
 Strong brand name as well as efficient
operations
 Successful as well as popular own store
brand
 Pioneer as well as among of the oldest
company that introduce model of retail
trade
 Well known in the market in the market of
Australia
 Improper global presence as compared to
competitors
 Brand fails in sustaining proper
competitive advantage
 Entered within the online market late
Opportunities Threats
 Promotes the brand with the help of
advertising, promotions
 Generally seek growth with the help of
franchise model and strategic acquisitions
 More competition from various internal
organizations
 Economic recession that hinders the growth
strategy