Business Strategy and Analysis of Coles Private Limited

Running head: BUSINESS STRATEGY AND ANALYSIS
BUSINESS STRATEGY AND ANALYSIS
Name of the student
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Author note

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BUSINESS STRATEGY AND ANALYSIS
Executive summary
The chief purpose of the report was to carry out a strategy analysis of the supermarket company
Coles Private Limited based in Australia. The analysis included strategic capabilities of the
company, which was done with the help of VRIO and SWOT analysis. The two internal analyses
revealed that the company has a strong market presence in the retailing industry within Australia.
The analyses also led to the findings that the lack of rareness and negative publicity as the
biggest weakness of the company. Further, the report also found that the company has numerous
opportunities in terms of expanding into newer markets by applying its current strategy under
Wesfarmers. In addition, the findings revealed that the biggest threat it faces today is the spurge
of new retail companies that have come with revolutionary business ideas. Apart from that, the
report also found that the company has a solid strategy and culture relationship with all the
aspects of its culture being complied with its strategies. The report then did provided a business
strategy statement after looking at the company’s current operations. The report concluded with
an overall summary of the analysis and recommendation.

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BUSINESS STRATEGY AND ANALYSIS
Table of Contents
1. Introduction..................................................................................................................................3
2. Strategic capability......................................................................................................................3
2.1.1 VRIO Analysis................................................................................................................3
2.1.2 SWOT Analysis..............................................................................................................5
2.2. Strategy and culture..............................................................................................................6
2.3. Competitive strategy.............................................................................................................8
2.4. Business strategy statement..................................................................................................9
3. Conclusion...................................................................................................................................9
4. References:................................................................................................................................10

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BUSINESS STRATEGY AND ANALYSIS
1. Introduction
The paper will highlight the strategic capability, the strategy and culture and the
competitive strategy of Coles Private Limited based in Australia. The paper will also include the
business strategy statement of the chosen company. Understanding the strategic capability of the
company is crucial in fathoming its market position as compared to its competitors. The leader is
the one who has the important responsibility of enhancing the company’s strategic capabilities.
Strategy on the other hand, refers to the current strategy followed by the company (Wu et al.
2015). It meant that without a cohesive culture, having a strategy also is of no value.
Competitive strategy can be defined as the strategy that the company makes to stay ahead of its
competitors for long term. The paper will shed light on all these aspects of Coles Pty Ltd.
2. Strategic capability
The strategic capability of Coles could be analyzed using the VRIO (Value, Rareness,
Imitability, and Organization) analysis and the SWOT (Strengths, Weaknesses, Opportunities,
and Threats) analysis.
2.1.1 VRIO Analysis
Value Rareness Imitability Organization Competitive
consequences
Performance
implications
No No No No Competitive
disadvantage
Below-average
returns
Yes No No Yes/No Rivalry Average
returns
Yes Yes No Yes/no Temporary
advantage
Average or
above average
returns
Yes Yes Yes Yes/No Sustainable
advantage
Above-average
returns
Table 1. VRIO analysis and implications
(Source: Created by author)