International Marketing Plan Proposal for Coles Supermarkets Australia Pty Ltd

Coles Supermarkets
Australia Pty Ltd
International Marketing Plan Proposal

Company Profile
 Industry: Retail, Supermarket,
Consumer Services
 Type: Subsidiary Industry
 Key People: John Durkan (Managing
Director), Curtis Stone (Ambassador)
 Headquarters: Hawthorn East Victoria,
Australia
 Revenue: A$33.00 billion
 Total Assets: A$22.1 billion
 Employees: 100,000+
 Parent: Coles Group

Business Goals and
Direction
 Reduce the prices of products and
services offered.
 Improve quality of products by
maintaining relevant standards.
 Expansion into the Hong Kong
business market.
 Generate higher revenue and brand
awareness amongst consumers.

Products/Service focus for
Business Expansion
 Products for the business expansion
in Hong Kong would include
groceries, liquor, packaged food,
beverages, clothing and others
 Online shopping services need to be
introduced.
 E-commerce needs to be enhanced
to be at par with competitive rivals.