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(PDF) International Business strategy assignment

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Added on  2021-04-21

(PDF) International Business strategy assignment

   Added on 2021-04-21

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RUNNING HEAD: International Business 0RAHAT CONTINENTALInternational Business
(PDF) International Business strategy assignment_1
International Business 1ContentsExecutive summary....................................................................................................................1Introduction................................................................................................................................2Strategy proposal........................................................................................................................2The research...............................................................................................................................6Key business drivers behind company’s expansion into the UK...........................................6Important barriers to trade and protectionist policies.............................................................7Ethical, social and legal issues...............................................................................................8Cross-cultural issues...............................................................................................................9The viability of the proposed venture........................................................................................9The e-commerce option versus other methods of expansion.................................................9The aspects of international marketing.................................................................................11Impact of Brexit....................................................................................................................12Conclusion................................................................................................................................12References................................................................................................................................13
(PDF) International Business strategy assignment_2
International Business 2Executive summary In this report a detailed study is done on strategy proposal of Rahat Continental. In the strategy an extensive and relevant market research is done. It includes the business drivers behind expansion of company in UK, barriers to trade and protectionist policies which can hamper the company. Further it defines the ethical, social and legal issues that need to consider. It also includes the cross cultural issues need to take into account. Finally the feasibility of Rahat Continental in the current market is described by considering the e-commerce versus other methods of expansion. The aspects of international marketing and potential impact of Brexit are also discussed in the last part of report. The strategic planning of company includes developing clothing line in UK and support with advertisement and promotion campaigns. The company also intend to focus on brand awareness by partnership with retailers. The company also plans to differentiate itself by making use of marketing strategies and high brand awareness.
(PDF) International Business strategy assignment_3
International Business 3IntroductionRahat continental was established in 1986 to deliver complete supply chain solutions. Thecore activity of company is freight forwarding. Now the company is thinking to expand it’soperations in UK by setting up an e-commerce platform to sell organic cotton wear forinfants (0-2 years). The company also intends to get a supplier from India who is expert inmanufacturing cotton infant wear. It is likely to make use of reputation of UK as consistencyand transparency. Strategy proposalThe present business situation Currently Rahat Continental offers air service. The company is committed to provide safe,reliable and cost effective delivery of consignments. Rahat Continental is a registered agentunder IATA. It has access to all the major airlines which offers modest prices to clients. Thecompany is expert in moving single or complex shipments by air at any time and at anydestination (Boonekamp & Burghouwt, 2017). ProductsNow the company is planning set up an e-commerce platform in UK to sell organic cottonwear for babies. The company wants to establish such platform with the aim of producingquality and highly comfortable clothes for infants (Vahlne & Johanson, 2017). It is wellknown that quality is a key factor in selling brand. The company also expects to sell not onlyin UK but in other parts of world also. The products of company cover organic cotton wearsfor infants (0-2 years). The company keeps in mind several factors like fit, comfort, price,style, durability, softness, color, sustainability and more. (Source: Sourcing Journal, 2014)
(PDF) International Business strategy assignment_4

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