Identification and Evaluation of Marketing Opportunities with Focus on Coles Supermarket Pvt. Ltd, Australia

With Focus on Coles Supermarket Pvt. Ltd,
Australia
IDENTIFICATION AND EVALUATION OF
MARKETING OPPORTUNITIES

Coles Supermarkets Australia Pvt. Ltd is an
Australian Supermarket chain and is engaged
in the arena of supermarket, retail and
consumer services.
It is engaged in the task of producing and
distributing various kinds of bread & bakery,
fruit & vegetables, meat, seafood & diary,
eggs, meals, drinks, liquor, health and beauty
and various other diverse ranges of products
Background of Coles:

The evergreen aim of Coles has
been to provide the people of
Australia, a shop which they can
trust for ensuring delivery of
quality products, services and
value.
Aims and Objectives:

Market
Segment:
Competitors
1. Woolworths
Group: $32.3
billion (35.7%)
2. Coles
Supermarkets:
$30 billion
(33.2%)
3. Aldi :$11.9
billion (13.2%)
4. IGA: $8.4
billion (9.3%)