This presentation discusses the background, aims and objectives, market segment, barriers to entry, target market, and new marketing opportunity for Coles Supermarket Pvt. Ltd, Australia. The presentation also covers the market strategy, alignment of the strategy with different industry codes, trade practices act, privacy laws and ethical principles, break-even analysis, and changes to current operations. The new marketing opportunity discussed is the publication of the famous ‘Coles magazine’ in a new mobile application platform, the ‘Coles Magazine app’.