Analyzing the factors responsible for declining profit of Coles in Australia

Running head: RESEARCH IN BUSINESS
Research in business
Name of the student
Name of the university
Authors note

1RESEARCH IN BUSINESS
Table of Contents
Problem Statement...........................................................................................................................2
Aim and objective............................................................................................................................2
Methodology....................................................................................................................................3
Data collection and analysis............................................................................................................4
References........................................................................................................................................5

2RESEARCH IN BUSINESS
Topic: Analyzing the factors responsible for declining profit of Coles in Australia
Problem Statement
The retail industry is Australia is booming and there is intense competition among the
companies in the market. Coles is one such supermarket retail company capturing large share in
the market. However, in the recent years, the profits of the organization have been declining and
have failed to maintain their momentum due to the fierce competition from Woolworths and
ALDI (Nakos, 2017). These two companies are the biggest rivals of Coles and have been able to
increase their growth and share in the market.
This study is focused on identifying the various reasons which are responsible for the
decline in organizational growth, sales and market share. The organization has been making
efforts to transform the organization in terms of service, quality and value. However, the
organization has not been successful in their efforts which are reflected in their organizational
growth, sales and other financial data. The rapid expansion policy used by the competitors in the
market is something which Coles was unable to counter that reflects on their financial year. The
online retail industry is also expected to grow at a rate of 12.4% in the upcoming five years so
this is a crucial period for the organization as they can bounce back and regain their competitive
advantage in the market (Chung, 2017).
Aim and objective
The research will aim to identify the different factors responsible for the declining profits
of Coles Supermarket. The different factors responsible for organization performance will be
identified to provide relevant findings.