Impact of Organizational Culture on Organizational Performance: A Case Study of Coles

Running head: RESEARCH PLAN
Research plan
Name of the student
Name of the university
Author note

1RESEARCH PLAN
Executive Summary
This study had identified the impact of organizational culture on the performance of
organizations. In this study, Coles had been chosen as the organization where the study would
have identified the organizational culture and its effect on business performance in Coles. Coles
had been facing in gaining competitive advantage in the market and had been losing their share
in the market so the influence of organization culture would have been identified in this scenario.
The report had established a suitable literature and research methodology which would be used
to achieve the desired goals.

2RESEARCH PLAN
Table of Contents
1.0 Introduction................................................................................................................................4
1.1 Rationale................................................................................................................................4
1.2 Problem statement.................................................................................................................4
1.3 Research objective.................................................................................................................5
1.4 Research question..................................................................................................................5
1.5 Research Hypothesis..............................................................................................................5
2.0 Literature review........................................................................................................................6
2.1 Organizational culture...........................................................................................................6
2.2 Elements of Organizational Culture......................................................................................7
2.3 Organizational performance..................................................................................................8
2.4 Impact of organizational performance on organizational culture..........................................8
2.5 Literature gap.........................................................................................................................9
3.0 Research methodology...............................................................................................................9
3.1 Research Philosophy............................................................................................................10
3.2 Research Approach..............................................................................................................10
3.3 Research design...................................................................................................................11
3.4 Data Collection and Analysis..............................................................................................11
3.5 Sampling..............................................................................................................................12
3.6 Reliability and Validity........................................................................................................12

3RESEARCH PLAN
3.7 Ethical Consideration...............................................................................................................13
4.0 Research Plan...........................................................................................................................13
References......................................................................................................................................15