Digital Marketing Techniques for Promoting Sports Club

This document discusses the use of digital marketing techniques, such as YouTube videos and Facebook pages, for promoting sports clubs and increasing customer engagement. It explores the strategies employed by the Richmond football club to attract a large number of users and increase profit margins. The document also highlights the importance of clear videos, keywords, and social media sharing in the success of digital marketing campaigns.

COM10007 Professional Communication Practice
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Choose one tactics from given below:....................................................................................3
1 Visual Auditory...................................................................................................................3
You tube Video.......................................................................................................................3
2 Text paper based..................................................................................................................5
Quarter page advertisement for local newspaper...................................................................5
3 Digital/electronic.................................................................................................................6
Layout for a mock-up Face book page on campaign.............................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Effective communication is determined as additional to marketing. They focus on making
effective marketing campaign in order to satisfy its marketer and its target audience. Therefore,
in this report, the Richmond football club is taken as a sports club & they focus on using digital
marketing techniques such as Face book, YouTube video in order to promote this campaign and
the primary objective of company is to increase engagement of individual person and attract
large number of user towards their services during particular phase of time period. The main
purpose is to use this campaign in order to provide about services to its user in order to satisfy
them. The main objective of Campaign is to increase success and growth in future time period
(Bhatia, 2019).
MAIN BODY
Choose one tactics from given below:
1 Visual Auditory
You tube Video
YouTube video is considered as a significant tool for promoting campaign and enhances
engagement of customer towards their services during the period of time. Therefore, the sports
club named as Richmond football clubs focuses on making YouTube video for promoting their
campaign and attract large number of customer in order to increase profit margin and sales in
future period of time. YouTube is being considered as digital tools which are being used by
enterprises in order to promote and advertise their brand globally. There are many social
influencers and businesses that use YouTube as a path to enhance their goodwill and reach to
target audience worldwide. Moreover it is seen that YouTube has different types of channels
suggest sports music channel news channel and accordingly they promote the content. YouTube
also promotes sports campaign as well as sports media at wider scale. For example in cricket test
20 or in football when World Cup or any other league is being conducted YouTube promotes the
campaigns by giving ads and with distributing of forums of specific sports campaign on
channels. There are different kinds of company focuses on using you tube for increasing
goodwill and also reach to large number of user. Furthermore it has been also specified as the
sports ads are being promoted at large content, word of mouth and sharing option on. YouTube is
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also used as a promotion way of advertising the sports campaign widely. You tube video is
useful in finding & identifying credentials as well as contact details related to club. Therefore, it
is assess that it is useful for finding key credentials as well as contact detail related to club. The
main purpose is to retain customer for longer time period.
In addition to this, the CEO of company focuses on creating clear videos in which they
provide information in respect of how digital marketing campaign is useful in promoting sports
club and help in increasing involvement of customer during the period of time. They also focus
on using keywords in the YouTube videos in order to provide title, description as well as text to
video. Thus, the main purpose is to provide or increase their social network and retaining
customer for a longer period of time. And, they spread their videos throughout globe and also
post them on website of Face boo, k LinkedIn and also create YouTube video and send this link
of Twitter and email in order to reach to the large number of customers during the particular
phase of time period. Apart from this, there are different kinds of strategy which is made by
Richmond football club in order to retain customer for a longer period of time. The digital
marketing campaign which is used for promoting sports club on you tube is useful in increasing
loyalty or trust of customer towards their services and increasing profit margin in future period
of time. The CEO of chosen sports club focuses on enhancing success and growth in future time
period by attracting large number of user at marketplace (Hitt, 2018). Thus, it is analysed that
you tube video is useful in digital marketing campaign in front of customer in the market.
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2 Text paper based
Quarter page advertisement for local newspaper
Advertisement in Newspaper
Richmond football club
Richmond football club is professional football club located in Australia. They focus on using
digital marketing techniques such as Face book, YouTube video in order to promote this
campaign. With the help of this, the organisation can provide awareness regarding digital
marketing for promoting their services and also the user get discount, free sample and many
more. It is useful for user in order to take services in an effective manner and at reasonable price.
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CEO
Brendon Gale
3 Digital/electronic
Layout for a mock-up Face book page on campaign
Face book is quick to set up and a club page can be easily customised with sports club
Richmond Football logo, club colours, etc. Face book users can easily find key credentials and
contact details for the club. Creates conversation about club, promotes events and updates
members and fans. Face book page is also viewed as a reliable source through which sports
campaigns are being promoted (Lauren and Schreiber, 2017). This is also stated that with use of
Face book page it become easier for sports club and campaign to be well aware about review of
target audience and fans. Therefore, face book page is useful in finding & identifying credentials
as well as contact details related to club. Therefore, it is assess that it is useful for finding key
credentials as well as contact detail related to club. It aids assistance in attracting large number of
audience towards their services and retain them for a longer period of time. It is useful in
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increasing profit and sales of company in future period of time. In addition to this, it is
considered as reliable source by which member of sports focuses on being promoted. By creating
a page and an event and by adding relevant photos, information and links to profile, individuals
are setting up a foundation for continued marketing on Face book. One can do paid ads through
Face book and target the community (Schreiber and Melonçon, 2019). These kinds of ads is
useful in targeting large number of user at marketplace
Also by, Richmond Football club use Face book’s ‘share’ feature to share page and
upcoming events to other people or relevant organization’s timelines as a way to advertise for
free Club ask people and businesses to like the page and share (Price, 2020).
How to Create a Sports club on Face book Page
1. Login to face book account
2. Create new page
3. Choose right category
4. Input team name
5. Complete the setup
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CONCLUSION
On the basis of above given assignment, it is assess that effective communication is
determined as additional to marketing. They focus on making effective marketing campaign in
order to satisfy its marketer and its target audience. The objective of Face book, YouTube video
in order to promote this campaign and the primary objective of company is to increase
engagement of individual person and attract large number of user towards their services during
particular phase of time period. The main purpose is to use this campaign in order to provide
about services to its user in order to satisfy them.
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REFERENCES
Bhatia, V.K., 2019. World Englishes in professional communication. World Englishes, 38(1-2),
pp.30-40.
Hitt, A., 2018. Foregrounding accessibility through (inclusive) universal design in professional
communication curricula. Business and Professional Communication Quarterly, 81(1), pp.52-65.
Lauren, B. and Schreiber, J., 2017, July. A systems approach to project management pedagogy:
Situating competencies and relationships to constellate emerging technical and professional
communication practice. In 2017 IEEE International Professional Communication Conference
(ProComm) (pp. 1-6). IEEE.
Price, B., 2020. Optimising professional communication with patients. Nursing standard (Royal
College of Nursing (Great Britain): 1987).
Schreiber, J. and Melonçon, L., 2019. Creating a continuous improvement model for sustaining
programs in technical and professional communication. Journal of Technical Writing and
Communication
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