Analyzing the Impact of Internet Marketing on Performance of Make-up Industry

Communicating research findings:
•Research title
•“To analyse the impact of internet marketing on
performance of make-up industry "

2
Research background
• The operating environment of this industry has been changed due to recent
growth of the internet.
• In order to provide travel information and online transaction the internet has
become an innovative marketing tool.
• Due to practicality, accessibility and convenience now-a-days it is very
common to conduct any business online.
• In order to develop relations with consumers internet marketing is an effective
way.
• To reach out more number of customers and increase the sale of their firms this
industry such as Mac is making use of internet marketing.
• A communication tool such as internet allows individuals and organization to
overcome geographical, time and age constraints.
• Around the globe it allows the consumes and the companies to connect at any
time as per their convenience.

3
Aims and Objective
•Aims
To analyze the impact of Internet marketing on
performance of Mac industry .

4
Objective
• To understand the concept of internet marketing
• To evaluate the role of Internet marketing in cosmetic sector
• To analyse the relationship between internet marketing and
performance of make-up industry
• To develop recommendation for the effective use of internet
marketing tools in this industry

5
Introduction
 The way in which customers make their purchasing decision can be aligned by making
use of internet marketing in this industry.
 Before making out any final decision a lot of customers are making use of social media
and research on cell phones.
 The sales performance of the companies will also have an impact due to use of internet
marketing in the business.
 Mac is a well-known make-up industry in the UK.
 The high quality services is been offered by this industry .
 In this report the research will be conducted in order to increase the sales of performance
of the Mac make-up industry in order to increase its sales performance.
 business.
 Mac is a well-known make-up industry in the UK.
 The high quality services is been offered by this industry .
 In this report the research will be conducted in order to increase the sales of performance
of the Mac make-up industry in order to increase its sales performance.

6
Literature review
•The advantages of using internet marketing tool is the business are many.
•Without setting up the local outlets the product and services can be sold in
any part of the country.
•The customer-base can be widened due to this.
•In different countries without opening a network of distributors one can
also build export business.
•In every make up industry an online billing system need to be there
through which customers can easily book their appointments.
•The high-quality websites need to be made in order to make the websites
appealing for the customers.