Impact of Internet Marketing on Performance of Hilton Hotel

Communicating research findings:
Research title
“To analyze the impact of internet marketing on
performance of hotel : A case study of Hilton hotel”

Research background
• The operating environment of hotel industry has
been changed due to recent growth of the
internet.
• In order to provide travel information and online
transaction the internet has become an innovative
marketing tool.
• Due to practicality, accessibility and
convenience now-a-days it is very common to
conduct any business online.

Aims and Objective
Aims
 To analyze the impact of Internet marketing on
performance of Hilton hotel.

Objective
• To understand the concept of internet marketing
• To evaluate the role of Internet marketing in
hospitality sector
• To analyze the relationship between internet
marketing and performance of hoteliers
• To develop recommendation for the effective use
of internet marketing tools in Hilton hotel

Introduction
 Today in hospitality industry the internet
marketing is been used in order to promote its
products and services in the target market
 This in turn will grab more number of customers
and eventually the sales of this industry will
increase .
 The way in which customers make their
purchasing decision can be aligned by making use
of internet marketing in hotel industry.

Literature review
The concept of internet marketing
• Internet marketing is the promotion of products
and services that is been offered by the company
on the web or Internet.
• Through regular, low-cost personalized
communication the internet marketing enables
the companies to build relations.