Communication in Business: Sunshine 100's Social Media Policy

This report analyzes the potential advantages and disadvantages of using social media in an organization, and discusses Sunshine 100's social media policy for employees. It also covers the impact of individual employee's comments or behavior on the organization's brand and what social media interaction should be covered in the policy.

Running Head: COMMUNICATION IN BUSINESS 0
Communication in Business
Memo
Student name

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To: Paul Morgan, CEO Sunshine 100
From: Jane Wilson, Director Social media
Date: 12th January 2019
Subject: Sunshine 100’s social media policy
Social media is way to communicate with friends and family as well as commercial purposes,
such as Facebook, Twitter, and many others.
Purpose of this report is analyses different issues from social media events to the organization. It
will also discuss about Social Media Policy, which is for employees of Sunshine 100. It is about
using of social media at workplace as well as term and conditions for employee. It will analyze a
series of social media events that have had negative consequences for Sunshine 100.
Social Media Policy (SMP) for the Sunshine 100 is main concern of this report. This report is
based on the previous incidents in the organization, which are not good for reputation of
Sunshine 100. In this report, discuss about these questions:
1. Why social media policy required for employee?
2. What the basis needs of social media at workplace?
3. Who are responsible for managing social media policy at workplace?
4. What are the reasons behind policy for social media?
Uses of social media are beneficial for an organization for their business processes. It is also
having few disadvantages, such as misuse of confidential information of Sunshine 100.
What are the potential advantages and disadvantages for an organisation
when using social media?
Social media is used for communication in their social network. Now, it is also useful for
business purposes. It is a fast and better service to publish product and service in market.
Sunshine 100 was working for the food and health. It is also having their account on different
social media to interact with the customers and it is used for getting feedbacks of customers for
their products, services and processes. It is a nice facility to share their information on the social

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media sites. Social media is highly integrated with the processes of companies and it is beneficial
for the growth of company as well as marketing of products and services (Walden, 2016).
Social media is useful for people around the globe and it is a best way to spreading information
of the organization for their marketing, public relations, customer service, corporate social
responsibility, internal communication and external communication. Social media is providing
collaboration, engagement, participation and interactivity opportunities for company. There is a
key issue in front of company that social media policy in company for all staff members.
Facebook is used in the workplace by 35% of the Australians. It is beneficial for company that
more than 15 million Facebook users are uses social media on monthly basis. Therefore, it is
easy to share information of the new products and services of the Sunshine 100.
Employees are assets of organization, but they are affecting image of organization from their
post at social media. Employees are making reputation of an organization from their work and
behavior. However, clients believe on the organization as a brand in the market. It is also
depending on individual employee’s comments as well as behavior of the employee for their
organization as well as from clients. Employees are having their personal accounts on the social
sites and they post about the organization, which is a direct put impact on the organization for the
unintended audiences. Social media is way to increasing the productivity of the organization in
different way, such as marketing, internal communication and collaboration (Fusi & Feeney,
2018).
What impact might an individual employee’s comments or behavior have on
an organization’s brand in the sense that broader and unintended audiences
might see it?
Staff member should take permission from the director before post anything about the company,
as sometimes it affecting the reputation of the company. Organization is having policies for use
of social media at workplace based on the governance and affordance (Vaast & Kaganer, 2013).
Social media is used for spreading information in a good way. Promotion is a business process
and it is required social media as a resource. Social media is secure and safe in present time, as

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every social media is having cyber security at their servers. However, problem is different. It is
related to the employees of the sunshine 100. Copyright acts are useful and it make safe to
original work of a person or company (Ng, et al., 2016).
What social media interaction should a company’s social media policy cover?
Social media policy should cover basic and advanced rules and regulations for managing
different processes of social media. It should followed by all staff.
Social media should not provide data to any researcher and many others, which are using that
data for their personal benefits. Different social media is having many users so using different
social media for publishing new product will provide more benefits to the organization (Forsgren
& Byström, 2018). Communication template is a message from the director of social media to
the all staff member of Sunshine 100.
Communication Plan Template
1. Timing Date should be choose from the upper management for posting or
publishing different things on the social media.
2. Audience This information will receive by all over the world and specially
Australia.
3. Sender Information send only by Director of Social Media, Jane Wilson
4. Key Message Organization is affecting form comments made by employees for
products, services and processes of the organization. Use of social
media at workplace and outside should be according to the social
media policy of Sunshine 100.
5. Desired Outcome All staff members should follow the social media policies.
6. Medium All staff member should use Virtual Private Network of the
organization for his or her communication.
7. Materials All the data and documents of the organization should secure from
the outside world.
8. Frequency In office time, use social media for maximum one hour by staff
member for their personal use or sharing information about the
organization in their personal social network.

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Communication template is must followed by each staff members and always aware about the
reputation of the organization in their post on different types of social media.
Sunshine 100 is sharing their products and services on social media for marketing and it is a way
to share knowledge on the social media to different users as well as learning about different
things from the social media. Scientist are sharing their knowledge to the social media and
creating innovative innovation from existing ideas at social media (Collins, et al., 2016).
Social media is useful for personal use as well as official use but in a proper way. Therefore,
company is not facing any losses from social post of employees (Barnes, et al., 2018). Social
media is also helping in reducing stress of employees. It is also making employees social from
different activities and it is a way to decrease stress at workplace.

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References
Barnes, . A., Balnave, N. & Holland, P., 2018. ‘Utterly Disgraceful’: Social Media and the
Workplace. Australian Journal of Public Administration, 77(3), pp. 492-499.
Collins, . K., Shiffman, D. & Rock, J., 2016. How Are Scientists Using Social Media in the
Workplace?. PLoS One, 11(10), p. e0162680.
Forsgren, E. & Byström, K., 2018. Multiple social media in the workplace: Contradictions and
congruencies. Information Systems Journal, 28(3), pp. 442-464.
Fusi, . F. & Feeney, M. K., 2018. Social Media in the Workplace: Information Exchange,
Productivity, or Waste?. The American Review of Public Administration, 48(5), pp. 395-412.
Ng, J. C. Y., Shao, I. Y. T. & Liu, Y., 2016. This is not what I wanted: The effect of avoidance
coping strategy on non-work-related social media use at the workplace. Employee Relations,
38(4), pp. 466-486.
Vaast, E. & Kaganer, E., 2013. Social media affordances and governance in the workplace: An
examination of organizational policies. Journal of computer-mediated communication, 19(1), pp.
78-101.
Walden, J. A., 2016. Integrating social media into the workplace: A study of shifting technology
use repertoires. Journal of Broadcasting & Electronic Media, 60(2), pp. 347-363.