Communication Organisation and Innovation

This report analyzes the communication issue in Branda Retailer and emphasizes its focus on communication issue emerge within the internal environment of concerned organization.

Communication Organisation
and Innovation

ABSTRACT
Effective communication is defined as the core of any successful enterprise or human
endeavour. Innovation and organisations demonstrate how technique of communication learning
and teaching can facilitate benefits and strengthen all enterprises in rapidly changing business
world and technologies. This report has analysed the communication issue in Branda Retailer
and emphasise its focus on communication issue emerge within the internal environment of
concerned organisation. Use of interview techniques is done to accumulate information from
supervisor of enterprise in order to meet the suitable and relevant findings. The issue of Branda
Retailer is lack of internal communication system even the enterprise has flat organisation
structure.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................1
METHOD, METHODOLOGY AND PROCEDURE.....................................................................1
Type of research.....................................................................................................................1
Types of Data.........................................................................................................................1
FINDINGS.......................................................................................................................................2
DISCUSSION OR INTERPRETATION OF RESULTS................................................................2
RECOMMENDATION...................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
APPENDIX......................................................................................................................................5

INTRODUCTION
Effective communication is indispensible for development of an enterprise that assists
manager in performing basic functions and help in creating innovative culture. It is a dynamic,
innovative, ever-changing, adaptive and risk-taking process which generates new growth, new
relationships and new thinking ways (Fuglsang and Sørensen, 2011). The report has outlined
Branda Retailer (pseudonyms) which is one of the emerging fruit shopping centre in Australia.
This report has highlighted the interpersonal communication issues that workers are coping with
using proper research techniques and methods.
METHOD, METHODOLOGY AND PROCEDURE
Type of research
Among other essential parts of research, there are basically two types of research i.e.
qualitative and quantitative (Llewellyn and Hindmarsh, eds., 2010). Qualitative research is based
on primarily exploratory research which is utilised to gain knowledge of underlying opinions,
reasons and motivations. Quantitative research, on the other side, emphasise its focus on
quantifying the issues through generating numerical information which can be transformed into
statistics. This research is employing qualitative research in order to reach desired outcomes.
Types of Data
There are basically two types of data which is utilised in a report stated as primary and
secondary data (Bryson, Rubalcaba and Ström, 2012). Primary data is stated as the first hand
information through the researcher oneself. Secondary data can be defined as gathering data by
someone else. In this report, primary data is accumulated using interview technique.
Interview: An interview is basically organised and formal and may involve numerous
interviewers, commonly referred as the panel interview. In this report, interview is taken from
the supervisor of Branda Retailer in order to understand the structure of communication and
issues which are faced within the working environment. Basically, there are two types of
interviews; structured and unstructured. Structured interview is outlined in the report as this is
organised, pre-determined and use formal and structured pattern of work. The questions of
interview have pre-designed by interviewer. Interview questions are open-ended so that
interviewee can provide required information without any obligations (Taylor, Bogdan and
DeVault, 2015). For this research, I have chosen supervisor of organisation, Nina William as the
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audience as he/she is aware about the procedure and communication framework of enterprise.
For the respected report, I have convinced my interviewee by explaining their organisation
benefits along with the assistance which they will be providing to complete my report so that in
order to get accurate and relevant information.
FINDINGS
After analysing the interview, this has been comprehended that Branda Retailer is one of
the emerging fruit retailer which has several shopping centres across the city. The interview was
undertaken from the supervisor of Branda Retailer, Nina William who has discussed numerous
issues as well as information of organisation, its communication patterns and its working
structure. She discussed about the communication system which is employed by worker in
enterprise. She mentioned that workers can directly communicate with the director or
management in case of emergency, hence, enterprise has flat structure so that there will remain
transparent communication systems within the workplace.
On the other hand, Nina stated that they have no definite leave process as in case of
emergency leave, workers have to discuss the causes with the management. On the other hand,
managers provide flexibility in case of urgent leave to the employee of enterprise. She also
discussed the essential traits of good supervisor i.e. hard working, communicative personality,
patience and efficient in providing customer services. Although, the organisation organise
numerous practices to keep motivating their workplace such as team working activities,
extracurricular practices etc. The most essential part of enterprise is its diverged workplace
which creates more advance and unique culture of enterprise. Employees are given opportunity
to express their views but there is no certain feedback framework within the enterprise which is
the core issues which is identified in the report. This can state that enterprise is successfully
working in the marketplace and their employees are entirely satisfied with the working pattern of
firm along with its communication system. The company is popular for its creative working and
innovative products delivery and service techniques which is one of the major strength of
enterprise.
DISCUSSION OR INTERPRETATION OF RESULTS
This is interpreted from the above findings that Branda Retailer is carrying out suitable
techniques to create better communications and have more creative structure of organisation.
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Communication is consider as the heart of an organisation that creates relationship of enterprise
with their people and is also liable for creating recognition at marketplace. Workplace requires
positive working environment and proper structure of communication for nourish and prosper in
the competitive market . After evaluating the interview of Nina, this is coherent that organisation
has flat working structure where workers are provided information properly and are able to
contact with the management directly in case of emergency. On the other hand, major issue
which is identified in the interview is that there is not certain structure and process of interactions
and feedback though response of employees is valued. Hence enterprise requires development in
their intrinsic communication systems in order to change the workplace positively.
RECOMMENDATION
How effectively a message or piece of information is communicated is significant as the
information or message itself. Branda Retailer can use numerous effective interaction strategies
within their internal working environment to make the work more productive and create
innovative working atmosphere at workplace. Here are suggested some methods which Branda
Retailer can employ for strengthening their internal workplace system:
 Using Right Tools: Opting effective and suitable internal communication system can create
transparency and secrecy in internal interaction pattern at the same time. Organisation can
execute software like Yammer, Slack, HipChat etc.
 Be Visual: Purpose-built signage gadgets or software can be considered to emphasise on
betterments of internal working system of organisation.
CONCLUSION
This can propound from the above report that communication is significant for growth
and development of an enterprise whether it is the internal workplace or external environment.
Effective communication supports innovations and best working within the organisation. This is
essential for company to keep changing and improving their work environment in order to meet
outstanding outcomes. Using appropriate techniques and strategy can help in enhancing the
results and communication patterns in enterprise significantly.
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REFERENCES
Books and Journals
Llewellyn, N. and Hindmarsh, J. eds., 2010. Organisation, interaction and practice: Studies of
ethnomethodology and conversation analysis. Cambridge University Press.
Bryson, J., Rubalcaba, L. and Ström, P., 2012. Services, innovation, employment and
organisation: research gaps and challenges for the next decade. The Service Industries Journal.
32(4), pp.641-655.
Fischer, M.M. and Fröhlich, J. eds., 2013. Knowledge, complexity and innovation systems.
Springer Science & Business Media.
Fowler Jr, F.J., 2013. Survey research methods. Sage publications.
Fuglsang, L. and Sørensen, F., 2011. The balance between bricolage and innovation:
Management dilemmas in sustainable public innovation. The service industries journal. 31(4),
pp.581-595.
Leeuwis, C. and Aarts, N., 2011. Rethinking communication in innovation processes: creating
space for change in complex systems. Journal of agricultural education and extension. 17(1),
pp.21-36.
Leeuwis, C., 2013. Communication for rural innovation: rethinking agricultural extension. John
Wiley & Sons.
Linke, A. and Zerfass, A., 2011. Internal communication and innovation culture: developing a
change framework. Journal of Communication Management. 15(4), pp.332-348.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Tourish, D., 2014. Leadership, more or less? A processual, communication perspective on the
role of agency in leadership theory. Leadership, 10(1), pp.79-98.
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APPENDIX
Consent From
Communication Organisation and Innovation
Description of study/research and the interviewee
This study is related to organisation communication and innovation and you are gladly
invited here to share your opinion and experience. In this study, question related to your
communication patterns and leadership will be asked. The interviewee is supervisor of
chosen organisation who will share her opinion in regard of this.
Discomforts and Risks
There are no identified risks related with this study.
Potential Benefits
There are no such benefits to you which can directly facilitate advantage to you of your
organisation in this research.
Protection of Confidentiality
All the personal information of consent will be confidential and will be disclosed to any
individual, organisation or entity. We will provide our best protection to keep the privacy
of data.
Voluntary participation
In the research, engagement of participation is entirely voluntary. One may choose to
participate and not to participate. One can withdraw their participation if they are not
comfortable.
Contact Information
In order to have any sort of issue, problem, questions or concern, kindly contact to below
given contacts:
Contact: ************
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Consent
I have examined this consent form and have been provided the opportunity to be
interviewed and ask questions. I give my consent to the referred study.
Participant’s Signature: Nina William Date:
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