Effect of Communication on Organizational Culture

Running head: EFFECT OF COMMUNICATION ON ORGANIZATIONAL CULTURE
Effect of communication on organizational culture
Name of the student
Name of the university
Author Note:

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EFFECT OF COMMUNICATION ON ORGANIZATIONAL CULTURE
Executive Summary:
Organisational communication plays a very important role in the operations of business
organisations. It forms the basis of the very organisational leadership and organisation culture.
Organisational communication is not limited to communication of commands and feedback
within organisations. It also encompasses communication of the companies with external
stakeholders like government, investors and customers. Thus, effective organisational
communication yields capital and revenue for the companies. It in fact leads to the growth of the
organisation and establishment of healthy organisational culture. The paper would visit these
aspects through the lenses of Datacom Group.

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EFFECT OF COMMUNICATION ON ORGANIZATIONAL CULTURE
Table of Contents
Part 1. Introduction:.........................................................................................................................3
Part 1.1: Background on Datacom Group:......................................................................................3
Part 1.2: Objectives/Aims/Hypothesis:............................................................................................5
Reesearch aim..................................................................................................................................5
Research objectives.........................................................................................................................5
Research hypothesis.........................................................................................................................5
Part 1.3: Scope.................................................................................................................................5
Scope of the research.......................................................................................................................5
Part 2: Literature review:.................................................................................................................6
Part 2.1: Organisational communication:........................................................................................6
Part 2.2: Organisational leadership:.................................................................................................8
Part 2.3: Organisational culture:......................................................................................................8
Part 3: Data Collection & Analysis Methods:.................................................................................9
Part 3.1: Data Collection Method(s):...............................................................................................9
Part 3.2: Data Analysis Method(s):...............................................................................................10
Part 4: Data Analysis:....................................................................................................................11
Part 4.1: Organisational Communication:.....................................................................................12
Part 4.2: Leadership:......................................................................................................................12
Part 4.3: Organisational culture:....................................................................................................12

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EFFECT OF COMMUNICATION ON ORGANIZATIONAL CULTURE
Part 5: Discussion:.........................................................................................................................12
Part 5.1: Organisational communication:......................................................................................12
Part 5.2: Leadership:......................................................................................................................13
Part 5.3: Organisational culture:....................................................................................................14
Part 6: Conclusion:........................................................................................................................14
Part 7: Recommendations:.............................................................................................................15
References......................................................................................................................................17

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EFFECT OF COMMUNICATION ON ORGANIZATIONAL CULTURE
Part 1. Introduction:
Part 1.1: Background on Datacom Group:
Datacom has achieved accolades and glory by providing quality cloud consultancy
services in the threshold of New Zealand. Provision of software development services helps in
smoothening the business activities. Along with this, the company is known for owning and
managing the operations of the data centres (Datacomgroup.eu, 2018). Established in 1965, the
company has expanded into the markets of Australia, Vietnam, Malaysia and Philippines.
Presence of 4880 skilled and qualified employees expands the scope and arena of the company
business. The company aims to provide automatic IT services to the clients. The company
provides solution to the company, who intends to avert market risks. Provision of cost effective
services to the clients and the customers is the vision of Datacom Company (Curtis & Cachia,
2015)
As per the annual report of 2017, the annual revenue of the company was NZ 1.16
billion. The net income was NZ 43.7 million. Infrastructure of the company reflects the
expansion in the service breadth and depth. Custom designs of the IT systems and processes
enhance the brand image of the company, enriching the reputation. Talent management is one of
the greatest strength of the company, working towards the professional development of the
people. Typical evidence of this lies in the initiatives, which are undertaken for increasing the
employee retention rates (Datacomgroup.eu, 2018). Here, logical reasoning is the common
attribute, which helps the personnel in exposing the performance as per their capabilities.
The services of Datacom revolve around the customers. Suggestions and feedbacks are
taken for gaining knowledge about the areas where innovation is needed. Preservation of the core

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EFFECT OF COMMUNICATION ON ORGANIZATIONAL CULTURE
values is reflected in the customer satisfaction. The staffs believe in collaborative output for
maintaining the pace with the competitive ambience of the market. Commitment, dedication and
perseverance are crucial components in terms of achieving growth and development.
Genuineness in the approach helps in maintaining the stability in the relationship with the clients.
Promise of delivering value for money is assistance for the company towards achieving loyalty,
trust and dependence from the customers (Theaker, 2017).
Part 1.2: Objectives/Aims/Hypothesis:
Reesearch aim
The aim of this project is to assess the impact of communication, leadership and culture
on the business activities of Datacom.
Research objectives
 To examine the means of communication adopted by the functional units of Datacom
 To assess the effectiveness of leadership styles on the performance of the staffs in
Datacom
 To analysis the impact of workplace culture on the morale of Datacom staffs
Research hypothesis
 H0 Communication, leadership and culture does not have any impact on the business
activities of Datacom
 H1 Communication, leadership and culture heavily influences the business activities of
Datacom