Communication Plan Theory 2022

Running head: SOCIOLOGY
Sociology
Name of the Student
Name of the University
Author Note

SOCIOLOGY1
Communication Plan:
McDonald’s has planned for a turnover which has the potential to change the way they
conduct the business. The restructuring is expected to help the company in improving their
sales as the restructuring of the new market segments is conducted with a precise focus
towards the sales characteristics of the company across the globe. With the new plan, we
want to assure our internal stakeholders that we are also in an appropriate position to achieve
our financial objective and the General and Administrative cost controlling is expected to
play a major role in the same. The organization is determined to conduct their business with
new market segments which are United States, International Lead Markets, Foundational
Markets and High Growth Markets. Along with that, the company is dedicated in
restructuring their regional structure of business where some of the large offices in a
particular area were responsible for the management of the entire business actions in that
region. With the new plan, the organization has planned to concentrate on the field offices
which has the potential of improving the communication between the restaurant staffs and the
corporate staffs. In order to execute the new plan, the organization planned to streamline their
functional teams to achieve reduced bureaucracy and fewer number of layers. The plan has
allowed the organization to reduce the General and Administrative costing of the company by
500 million US dollars which is significant for the enhancement of the financial sustain
ability of the company. Having said that, the organization also expected a pre- tax change of
80 to 90 million US dollars for the severance package to the employees as a result of the
restructuring.

SOCIOLOGY2
Media Release:
McDonald’s Turnaround towards a “Modern Progressive Burger Company”:
McDonald's under the leadership of a highly enthusiastic individual is on the verge of a
turnaround towards a comparatively more progressive and modern burger company. The
organization led by the CEO and President, Steve Easterbrook is focused on a global
restructuring where the company is determined to shift from its current regional structure to a
more field centric approach.
The CEO and President of McDonald's, Steve Easterbrook made a substantial announcement
of a change to the company’s approach towards the business management. The company has
shifted to new market segments with a polished and restructured organizational structure
which is prominent with the market segments such as the United States, International Lead
Markets, Foundational Markets and High Growth Markets. From now onwards, the company
is dedicated in changing their regional structure of business where a few large offices were
responsible for managing the business actions of all the chains in the region. The company is
now more inclined towards developing the field offices for the desired enhancement of the
quality of the communication restaurant employees and the corporate. In order to successfully
accomplish the restructuring the organization is dedicated to streamline the teams in such a
manner that it results to fewer bureaucracy and reduced layers. As a result, the company is
expected to reduce their net amount of General and Administrative Spending by 500 million
US dollars and that certainly contributes to the success of the company in enhancing their
financial sustainability and in achieving the desired financial objective of the company.
The restructured new United States segment is the largest segment accounting 40% of the
operating income that the company achieved in the year 2014. The international Lead Market
includes established markets such Australia, Germany, United Kingdom, Canada and France.