Integration of Business Functions McDonald
13 Pages3977 Words183 Views
Added on 2020-06-06
Integration of Business Functions McDonald
Added on 2020-06-06
ShareRelated Documents
INTEGRATION OFBUSINESS FUNCTIONS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Impact of leadership on McDonald's (2008-2018).................................................................1Integration of organizational culture with business functions of McDonald's.......................2Integration of organizational structure with business functions of McDonald's....................3STEEP Analysis of McDonald's.............................................................................................5SWOT Analysis of McDonald's.............................................................................................6Porter's five forces model used to evaluate McDonald's business.........................................8Role of business functions on McDonald's success. .............................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness functions refers to all managerial functions which are important to becoordinated so as to achieve organizational objectives. The human resource department, financeand accounting department, marketing and sales department functions integrate with each otherso as to carry out objectives uniformly. McDonald's founded in the year 1940 is an American fast food chain selling hamburgers,French fries, cheese burgers, shakes and desserts. McDonald's mostly makes revenue fromcompany operated outlets and franchises. The two founders cum siblings Maurice and RichardMcDonald started as a restaurant and now, owns more than 36000 outlets as of 2016. Impact of leadership on McDonald's (2008-2018)Evaluation of McDonald's structure due to strategic changes and its integration intobusiness functions has evolved leadership role impacting the company. The founders haveimplemented a speedy service system so as to render fast offerings of food to people. It isoperated in the form of franchisee, corporation, affiliation or company outlet providinghamburgers, French fries, cheese burgers, shakes and desserts. The impact of changes hasaffected its operations and is also known as the highest employment provider generating profitsfor stakeholders. The company has made many changes such as recruiting new CEO and changesin menu has impacted its performance (Christopher, Payne and Ballantyne, 2013). SteveEasterbrook has brought new reforms and thereby, assessing needs of customers with alteringmenu and taste of food products.Leadership plays a vital role in identifying the strategic goals and accomplishment oforganizational objectives with a mission and vision. The leaders are vital as they evaluate variousstrategic plans and formulate tactics to fulfil them and thereby, balancing internal and externalfactors. Leadership effectiveness influences strategic business functions and its performance bymodifying the culture of organization and decision making which brings in innovation. Thecompany undertakes both transactional and transformational leadership tactics to controlorganizational activities (Schot and Geels, 2008). Over the last 10 years, the role of leaders hasevolved tremendously affecting operations of scale and expansion of production therebyenhancing profitability margin. 1
The organization focuses on strategic changes taking place either internally or externallyand respond to it through technological innovation. Company under the leadership of Jim hasintegrated its functions of marketing, finance and human resources so as to achieve competitiveadvantages. Jim follows a democratic style of leadership which influences employees andworkers to act productively (Prell, Hubacek, and Reed, 2009). The integration of call centresand 24X7 delivery services has enhanced its overall performance. During this decade, theorganization has emphasized on customer’s needs and wants, their tastes and preferences, etc. Thus, leadership is crucial when strategic changes are implemented in an organizationespecially McDonald's which is a fast food joint. Integration of business functions helps toachieve strategic objectives and thereby, regulating management activities. Moreover, leadershiphelps employees provide a vision and McDonald's needs to adopt various leadership styles toexecute different strategies (Ndubisi, 2007). Integration of organizational culture with business functions of McDonald'sOrganizational culture of McDonald's help employees to bridge gap among themselvesand thereby, fulfilling objectives (Schot and Geels, 2008). It is based on a system of sharedvalues which attract employees and standardization of quality of products is used to maintain theeffectiveness. The culture of McDonald's encourages learning and efficiency of operations isobtained which helps in achieving productivity. The company adopted practices such as learning,people centricity, inclusion and diversity. It has shifted its focus on people during the currentdecade and thereby making those products which are people oriented. It brought diversity andinclusion which helped employees and others to work enthusiastically thereby enhancing theirown knowledge base. The impact of culture based on values and ethics has helped employees relate to workmore efficiently and improved quality of products through people centricity and diversity isachieved. The culture adopted at McDonald's has helped transformed its image by designing itsstores based on forever young theme which influences people to invest. Various strategicchanges in designing and menu has earned organization competitive advantage thereby meetingrecent trends and current developments. Under the democratic leadership style of Jim Skinner,McDonald's achieved success by implementing various strategic changes and integration ofbusiness functions which has evolved its brand image (Christopher, Payne and Ballantyne,2013). 2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Assignment On Marketing Management (PDF)lg...
|6
|1186
|52
Marketing Mix Report : McDonald and Burger Kingalg...
|13
|3091
|35
McDonalds Franchise Business in Cambodia and Bolivialg...
|9
|2000
|79
External Environmental Factors Affecting McDonald's in International Businesslg...
|8
|2382
|416
Advertising Assignment - McDonald and Burger Kinglg...
|13
|5107
|455
Marketing Mix model McCarthy - Assignmentlg...
|8
|5099
|93