Effective Communication Skills

This assignment explores the significance of communication skills in achieving success in both personal and professional life. It covers different methods and techniques for effective communication, including written and oral communication. The importance of understanding individual perspectives and viewpoints is also emphasized, along with the need for effective communication in business settings. Various references from books and journals are provided to support the discussion.

Communication Skills
for Business

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.Communication models and systems used in businesses.........................................................3
2. Communication methods and technology in businesses.........................................................5
3. Principles of effective communication....................................................................................8
TASK 2..........................................................................................................................................10
Oral presentation.......................................................................................................................10
TASK 3..........................................................................................................................................11
Communication in writing........................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Communication is the act to convey meaning with one entity to another group entity by
using mutually understand signs, symbols and rules. To communicate someone the most
important aspect is motivation and reason behind it. Communication play a very important role
in organisation in proper distribution of tasks and responsibilities among the employees and
understand their issues and problems in better manner with various methods and ways that prove
fruitful in communication process that are verbal and non verbal communication system. This
report is based on to communicate in effective manner various models and concepts with
processes that proves beneficial in both external and internal environment of the organisation.
Communication skills helps in deliver beliefs, ideas and views in both orally and written manner
to share information with others in effective manner. Communication plays very important role
in organisational with individual development to get best results out of them.
TASK 1
1.Communication models and systems used in businesses
Communication is the chain of activities in which ideas and beliefs share with individual
and in group to get effective results and helps in understand the problems of others (Adler and
Elmhorst, 2012). There are different models and theories that help in business to communicate
in right manner that are as follows:
In simplest model of communication consist of Shannon and weaver in which a sender, message
and channel are consist from their message travels and noise or disturbance and a receiver.
In communication the first and foremost model of communication is Shannon and weaver
model:
Shannon and Weaver model especially designs and develops to get effective communication
between the sender and receiver and also find out the factor which affect in communication is the

noise (Al-Mahrooqi, 2012). Firstly that model is developed to enhance the technical
communication but after that it used and applied at world wide in communication field. This
concept is widely used in information source, transmitter and noise, channel, messages and
information are the important attributes in that model.
In sender s/he selects desire message and encoder transits that message into signals. In decoder
signals converts into message that is reverse process of encoding. Noise is the obstruction that
arise due to the affected by the physical noise such as sound of horn, thunder or noise of crowd.
So that communication channel directs towards the process that helps in transfer of message
without any hindrance. The message should be transmit by various devices such as phone,
computers and others and signals should be depend on signals sent to get best results from the
communication process (Bovee and Courtland, 2012).
Berlo's SMCR model of communication:
This model based on communication and describe the factors that affect on individual
performance and communication to make results effective. That model focus on the encoding and
decoding the messages before sender send the message and receiver receive message. This model
has four components in which includes sender, message, channel and receiver. In source majorly
communication skills, attitude and knowledge and social system with culture should be the
factors that are also in case of receiver. In message the important attributes that are share with
others are content, elements, treatments, structure and codes are the important attributes that
should be share with others. In channel consist of Hearing, seeing and touching which are
significant factors in channels of communication. In that series after decoding of the message
receiver decode message.
Schramm's model of communication:
This model is formulated by wilbur schramm that describe that it is a two way process in
which receiver and sender sends and receive the messages. In that circular information gives
opportunities to both the parties to share their opinions and views to other party in effective
manner (Bramhall, 2014). These models and methodologies use to communicate in effective
manner with the stakeholders to getting proper feedback and other proceedings that helpful in
gain organisational goals and objectives.

2. Communication methods and technology in businesses
In communication there are various types of methods that are use to make
communication effective and enables to share relevant information and knowledge to others to
build strong relationships.
There are different types of methods in communication that are as follows:
Written method:
In written communication method written symbols and signs are used to communicate in
effective manner and a written message should be in print format and message should be
transmit by email, letter and report. With influential thing in written communication is
vocabulary and grammar and style of writing and clarity in writing and language.
Verbal:
Verbal communication is form of communication that helps in transmission of messages
in verbal form and communication is done by word of mouth and by piece of writing and goal of
every type of communication is to deliver and covey message properly.
non verbal:
In non verbal communication sending or receiving the wordless message on other hand it
is communication other than oral and written by gesture, language of body and postures and tone
of voice with facial expressions.
Visual:
In visual communication sharing of ideas and views that can be seen by an individual, it
is whole relies on eyesight.
Electronic methods:
In electronic method of communication includes messages, blogs, voicemail and video
messages are the important source of share information and views to communicate in
organisation to get better and effective results (Cenere and et.al ., 2015).
Range of processes used to communicate with different stakeholders:
That is very important to communicate with each and every stakeholder to get effective
results that is determine by target audience. With help of effective inputs organisation can find
out best resources in organisational development (Chen, 2011).
Formal method of communication:

There are different types of communication method that should be important considerations that
help to communicate effectively with stakeholders that are as follows:
Meeting:
A meeting is the way to communicate when more than two persons together discuss on
more than two topics, it is generally discuss in formal way or business setting and other types of
environment.
Conference calls:
Conference call is a telephone call that helps to communicate to several people at the
same time. These types of calls are organise to allow called party to take participation during the
call.
Email:
electronic mail is the tool to exchange knowledge and information by using electronic
devices, it operates through network of computers that is primarily of the internet.
Informal method of communication:
In informal method of communication consist of different types of method that help to
reach at individual and group level, that are as follows:
Hallway conversation:
Hallway conversation is the informal conversation about the projects, goals and status, in
that factors includes chat informally, send the feedback, open channels of communications and
always remain available and then get help in effective manner (Conrad and Newberry, 2012).
Lunch meeting:
This is the most effective and suitable way to connect with the people and share ideas and
views with people to get effective results in better manner.
Formal communication:
Formal communication is the way to interchange of ideas and information in official
manner to get best and effective results. In formal communication flow of information is
deliberate and controlled and try to reach important information without hindrances in low cost.
Advantages and disadvantages of formal communication:
formal communication helps in exchange of knowledge and information within
employees and increase their attention, accuracy with reliability in communication system. It

helps in increase overall efficiency level of employees and make communication easy for the
organisation and enables to record information for safe side (Cotton and Falvey, 2012).
There are some disadvantages also of that communication system that are as follows:
it is rigid type of communication system that not easily change when it is required and it takes
huge cost and also occurs so much time to deliver relevant information at proper place at right
time. While it taking time then it creates hurdles in taking decisions at proper time.
Informal communication:
Informal communication is the casual and non official form of communication in which
information is shared with two or more than two persons without follow the prescribed rules,
procedures and system with chain of command while communicate.
Advantages and disadvantage of informal communication:
In advantages of informal communication consist of that some messages can not send by
the formal method of communication so in that scenario informal communication help to gain
effective results. Informal communication helps to employees in sharing ideas and views with
each other and that helps in improve their relation within the organisation that increase their
morale and they give best to the organisation (Cotton and Falvey, 2013).
Importance of technology in different types of communication:
Technology helps in make communication effective and with help of wireless technology
become the integral part in day to day activities to share data and information. It uses in every
type of communication to get effective results. Email,blogs and social media are the relevant
examples that make communication effective and helps to share views in public. Internet is
another important factor that helps in communicate in effective manner and from that can chat
from other person. Video conferencing is another kind of communication that can be only
possible with the help of technology. It helps in social interaction with people that helps in
connect with people for business purpose in effective manner. Technology helps by phones and
printers that helps in get digitalized not like before when communication system is affected by
telephones lines in communication ( Guffey and Loewy, 2012).
Various types of technology in business communication:
technology is one of the important factor that helps in communicate in effective manner,
there are various devices that helps to organisation to get better results out of them. Various
technologies in business communication that are as follows:

Internet:
Internet is the synonym of the world wide web and it is the massive network of networks,
called network infrastructure. It is the widely most usable device in these days to connect with
large no. of consumer base.
Mobile device:
In mobile devices consist of various components in which includes laptops, mobile and
websites that helps to communicate directly with consumer base and know their feedback in
proper way so that necessary reforms should be take in products and services.
Chat and private messaging:
Chat and private messaging is another effective way of communication to connect with
employees and other persons to directly know about their problems and by that find out potential
solution of their problems (Kurtz, Draper and Silverman, 2016). So that effective results should
be accomplish in organisation.
3. Principles of effective communication
Communication is the process by which transfer of messages and information and receive
the proper feedback of that message. There are different principles of effective communication
that helps to organisation development and enhancement.
Principle of clarity:
This principle states that every communication have some message and that message
should be clear to understand. No ambiguity and complexities should not be exist in the message.
The message should be convey in proper manner and formulation also be clear in their mind
while communicate.
Principle of completeness:
In case of clear communication it is very necessary that message should be clear and
adequate, otherwise it creates misunderstanding for the receiver. Inadequacy in communication
creates hurdles in which delayed actions, poor public relations are the factors that influence
business proceedings (Lucas, 2012).
Conciseness:
This principle states that message should be concise manner and not give verbose
knowledge and information. In that case it reduces relevancy of the subject matter and makes
irrelevant subject matter.

Feedback:
This principle states that communication is a two way process and give the opportunity
for both suggestions and criticism in organisation. In that scenario sender and receiver have
opportunities to share their ideas and views in corrective manner.
Empathy:
that principle helps in share information and knowledge with others and keep one self in
position of others so that an individual can give their thoughts and views accordingly the
situation so effective communication help to understand the scenario in clear manner.
Barriers of communication:
There are many types of hindrances or barriers that obstructs the self interest of an
individual and group to gain results in effective manner. These barriers are as follows:
Organisational barriers:
In organisational barriers consist of many types of hindrances that arise in internal
environment of organisation that are complex rules and regulation, policies that create
complexities in organisational structure (Martin and Nakayama, 2013). Differences in
communication processing also create hindrances in communication.
Cultural differences:
Differences in culture also create hurdle in communication because people from different
backgrounds connect with the organisation. So they have different culture and languages that
create hurdle in express their opinions and views in effective manner (Schell and et. al., 2012).
Information overloaded:
In an organisation when a lot of information proceed simultaneously then it creates
hurdles in understand the whole scenario. In that series lot of time and cost occurs to focus on
audience and give them important information in effective manner.
Conflicting messages:
sometimes message and information create hurdle due to the incomplete communication
in when over use of slang or jargon words or phrases while communicate with others in some
other region people.
Lack of common experiences:
The another barrier in communication is when knowledge and information of speaker and
audience not relate with each other and their knowledge level is not the same or not the shared

experiences so it create hurdles in organisational progress because they not contact with each
other in proper way and not share the information (Martin and Nakayama, 2013).
Assumptions and conclusion:
That problem create hurdle in effective communication process when some message is
deliver to someone and in that process without listen the proper message that creates hurdles in
proper communication process. In case, if employee is deaf and dumb then it creates hurdle in
share proper information and views (Pearson and et. al., 2011).
So all these factors affect in proper communication and delivery right kind of information in
organisation to share proper information to get effective results.
TASK 2
Oral presentation
Oral communication is one of process of expressing knowledge and information by word
of mouth. It helps in transfer of information and ideas to individual and in group to get relevant
information. In scenario of that report an individual conversing with others on specific topic. The
type of conversation is simply used in organisation to discuss with staff and other members.
Interviewer ( Customer) – Why my product not reach at proper time?
CSE ( My response) – Apologize for the in convince. Let me check the reason behind the not
delivery of product at proper time frame. The cause behind in convince is heavy fog in the whole
area, that create hurdle in delivery of product.
Interviewer ( customer) – it is not my concern, I want the compensation for that.
CSE ( My response) – Sir, issues that arises during the delivery of the product, I resolve through
by curtail the cost at half and not charging shipping cost.
Interviewer ( customer) – Thank you for your revert. Please deliver my product as soon as
possible.
CSE ( My response) – Contact us for any further query.
Interviewers ( customer) – “Thank you”.
TASK 3
Communication in writing
40D Hunter ridge

Blacksburg, VA 24000
(540) 555
[e-mail]
Date: 13th June, 2019
Ms. Ruby
HR, Manager
Fashion department store
1540, lane Drive
Fairfax. VA 22050
Dear Ms. Ruby,
I enjoyed very much to interviewing with you in duration of the recruiting visit to Paris
Tech as one 12th June, 2019. Program of management trainee would be some outlined some
challenges and rewards while all decision related with on-site visit. I believe that my
capability regarding learning and experiences would be complement in perspective of
analyse considerable planning in specific time duration. I feel happy to greet you in my
departmental store with all necessary ability that you have with yourselves. I hope that it
will be delighted experience to work with you in upcoming time.
Sincerely,
Charles
Enclosure
2.: CV
1. General information
Name – Ela jon
Phone no. - 9885888145
E-mail id – [e-mail]
2. Qualification

MBA Trinity University 70.00%
BBA Trinity University 85.00%
Higher education London Business school 75.00%
Secondary education London Business school 85.00%
5. Personal details:
Father name – Hill jon
Mothers name- jennifer jon
Date of birth - 18th July, 1995
Achievement – Basket winner at national level in 100th standard
3. Email
Email message:
Subject line of the message: Interview for the post of marketing manager
Dear Mr. / Ms. chrles
I feel delighted to interviewing with you today regarding the marketing executive position
at the mall. The job seemed to be an appropriate match for various skills and interest area. I
hope you will be able to be the part of our group.
Sincerely,
Mariya
[e-mail]
Mobile no: 9685741236

CONCLUSION
From the above report it has been concluded that communication is an effective tool to
share information and views from individual and in group to get effective results. There are
different methods and techniques that helps in understand the importance of communication and
helps in eradicate hurdles in effective communication by evaluating different factors. Further
written communication is an important factor that is useful for both the organisation and
individual development to get effective results. On other hand oral communication that is very
significant for organisation as well as individual to reach at high level of career by that ability.

REFERENCES
Books and journals:
Adler, P. R. B. and Elmhorst, J. M., 2012. Communicating at Work: Principles and Practices for
Business and the. Mcgraw Hill Higher Educat.
Al-Mahrooqi, R., 2012. English communication skills: How are they taught at schools and
universities in Oman?. English Language Teaching. 5(4). p.124.
Bovee and Courtland, 2012. Business Communication Today, 10/e. Pearson Education India.
Bramhall, E., 2014. Effective communication skills in nursing practice. Nursing Standard
(2014+). 29(14). p.53.
Cenere, P., and et.al ., 2015. Communication Skills for Business Professionals 7. Cambridge
University Press.
Chen, R. P., 2011. Moral imagination in simulation-based communication skills training.
Nursing ethics. 18(1). pp.102-111.
Conrad, D. and Newberry, R., 2012. Identification and instruction of important business
communication skills for graduate business education. Journal of Education for
Business. 87(2). pp.112-120.
Cotton, D. and Falvey, D., 2012. Market Leader Upper Intermediate: Business English Course
Book. Pearson education.
Cotton, D. and Falvey, D., 2013. Market Leader Upper Intermediate: Business English Course
Book. Pearson education.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Kurtz, S., Draper, J. and Silverman, J., 2016. Teaching and learning communication skills in
medicine. CRC press.
Lucas, R.W., 2012. Customer service: Skills for success. McGraw-Hill.
Martin, J. N. and Nakayama, T. K., 2013. Experiencing intercultural communication. McGraw-
Hill Higher Education.
Martin, J. N. and Nakayama, T. K., 2013. Intercultural communication in contexts. New York:
NY: McGraw-Hill.
Pearson, J. C., and et. al., 2011. Human communication. New York, NY: McGraw-Hill.

Schell, J. O., and et. al., 2012. Communication skills training for dialysis decision-making and
end-of-life care in nephrology. Clinical Journal of the American Society of Nephrology,
pp.CJN-05220512.

REFERENCES
Books and journals:
Online
Shannon and Weaver Model Of Communication 2018 [online].
Available through: <https://www.businesstopia.net/communication/shannon-and-weaver-model-
communication>.