Communication Skills for Business

Communication Skills for Business

INTRODUCTION
 Communication is termed as the two way process in order to reach mutual
understanding. In this process participants that are involved share and create meaning
along with exchanging information, news, ideas and feelings. Thus, there various
models and systems in terms of communications that are basically used in every type of
business.

Communication models and systems used in
businesses
 Shannon and weavers Information Theory
Model- In this model, it has been showed that
communication is that process which basically
begins with brain of the sender
 David berlo's SMRC- The SMRC in the model
stands for Source, message, receiver and channel.
Thus, this particular model helps in analysing
that source is that which transmits the message to
receiver via some channel

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 Aristotle model- The three elements of process
in terms of Business Communication has been
detected. Thus, there is lack of scope in order to
respond by receiver and thus their role has been
neglected at this phase.
 Circular model of Communication- The process
of Business Communication is generally two
way process. In this process sender is one that
sends message to receiver and further recipient
sends feedback for that message to that of sender