Importance of Effective Communication

This assignment delves into the significance of effective communication in a business setting. It examines different forms of communication, including verbal, nonverbal, written, and graphical, highlighting their impact on building positive relationships and resolving issues. The analysis emphasizes the importance of clear, impactful communication for successful collaboration and understanding within an organization.

Communication Skills for
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Communication model and system used in business..................................................................1
Communication method and technology in businesses..............................................................3
Making communication effective...............................................................................................4
TASK 2............................................................................................................................................5
Oral communication....................................................................................................................5
TASK 3............................................................................................................................................5
Letter...........................................................................................................................................5
CV...............................................................................................................................................6
Email...........................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Communication is a most important process in an organisation which is uses to exchange
messages and thoughts to each others. In this process two different individuals play a most
important role in order to sending and receiving information to each other. Communication is not
only uses to covey ideas and thoughts to each others but also to build a positive relation with
others. In business organisation, communication play a most important role to resolve issues and
conflicts by mutual understanding. An impactful conversation can be in different forms as
verbal, non-verbal, written and graphical. This is an art that helps to represent individual's
thoughts in front of others in effective manner. This report is also include Communication model
and system used in business, method and technology as well as effectiveness for communication.
It also represent impact and uses of oral and written communication in an business organization.
TASK 1
(Covered in PPT)
Communication model and system used in business
In a business organization, communication play a most important role in order to manage
operational and functional activities in effective manner. Through this, management of firm can
easily adopt innovation and creative thoughts to maximize profitability and productivity of
business. Through this, manger can build an appropriate team to face several challenges easily by
their mutual understanding.
Communication model -
 Shanon and Weaver's information theory model: This is a most effective method of
communication that are basically uses in business organization. In this, sender needs to
analyse information and message properly that they wants to send to receiver. The
module of this conversation should have to be authenticate, formal and meaningful
because receiver needs to understand what sender wants to say. These messages and
information can be confidential that requires to sending through authenticate delivery
channels. It include a specific method of communication as info sources, transmitter,
media channels, receiver and destination. Through this messages and information is
transmit to receiver in appropriate manner.
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 Circular model of communication: This a traditional method of communication. It is
basically uses in routine life and some business approaches as well. Through this sender
and receiver can easily communicate to each other in specific manner. It is not include
any kind of media channels because the manner of sending messages and information
should have to be easy and specific. Main objectives of this communication is to build
positive relation between sender and receiver on the bases of messages and feedback.
Way of this communication is going through sender-message-receiver-feedback. Through
this, a specific information is easily provided to individual for getting their opinion and
feedback as well. In a business organization, employees uses different methods and
theories to properly communicate to other. But this model is more conceivable and
impact full in used to manage direct conversation between sender and receivers.
Communication system-
 Optical communication – These type of conversation include optical signal that denote
the receivers acceptance. It include proper encoding and decoding term in which
message and information can easily express through proper way. It is based on light as a
medium of communication. In this method, the communication method is used to
convert information and ideas into specific optical signals. It is also indicate a different
signal while messages properly reaches to recipient. In this procedure, communication is
going through signal and indication to make a effective and appropriate procedure. For
this, sender needs to use effective method and mode of conversation to getting desirable
outcomes easily.
 Duplex communication – In this method, individual can communicate with each others
in simultaneous manner. Through this, flow of communication is going through both
direction. Sender can easily express their ideas and thoughts to receiver in specific
manner. These type of conversation reduce issues, conflicts and problems or build a
meaningful conversation between receiver and sender. These types of methods are most
usable and appropriate in order to getting quick answer of each question. Duplex
communication basically takes place between transmitter or receiver simultaneously.
This is a simplex method of communication that help to build mutual understanding both
two parties.
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 Half duplex communication – In this procedure two different parties can not
communicate to each other simultaneously. In this method, one party needs to indicate
their ideas and thoughts to other and then needs to awaiting for their respond. It can not
be going through dual sided conversation because recipient needs to take proper time to
analyse proper respond for senders message. A communication requires to be stop at a
positive conclusion so for this half duplex communication can prevent a most specific
manner. In this method both two parties are communicate to each other directly but
receiver never communicate until unless the information is communicate in proper
manner. Some time quick respond spread wrong information to sender. So it is better to
take a proper before responding on such matters.
Communication method and technology in businesses
Communication is a specific method that uses to build direct conversation in order to
exchange ideas and thoughts to each others. There are some methods of communication are
given below as -
 Written communication: In this method communication is going through written
format. For this sender needs to know how to put proper information in a specific format
to provide appropriate message to receiver.
 Verbal communication: In this method a person determine their ideas and thoughts to
others in verbal way. Through this, they can easily communicate to each others. It can
also be in formal and informal manner.
 Non-verbal: This type of communication can be determine through sign, symbol,
gestures and postures of individuals. It is far different to written and oral communication.
 Electronic method: This is a medium of communication in which conversation is going
to electronic medium. For Example emails and voice mails.
Formal and Informal communication – Formal communication consider policy, way, rules in
specific communication while as informal communication consist less formalities and rules
while communicate to others.
Benefits of Formal communication -
 These communication is basically uses in official purpose.
 This communication follows a systematic format and framework.
Benefits of Informal communication -
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 This method is basically uses in routine lifestyle.
 Through this, individual can freely communicate to each others without implementing
any structure and formalities.
Uses of technology for different types of communication-
Technology has vast impact on communication. These type of mediums helps to build
direct conversation of sender and receiver. Through this, an individual can easily exchanges their
ideas and thoughts to others. In this procedure basically different methods are uses as E-mail,
Mobile devices and Internet medium. These methods are less time consuming and impact full.
These are helpful for business organization to make formal communication easily. Advance
technology assist several benefits as maximization of profitability, reduce conflicts and barriers
and helps to build positive environment in firm.
Making communication effective
A communication should have to be authenticate and effective that helps to represent
ideas and thoughts clearly in front of others. In a specific conversation, it is required to make it
meaningful, understandable and expressive that helps receiver to provide appropriate feedback in
proper way. There some principle of effective communication are-
 Principle of clarity- According to this principle, a communication should have to be
clear, meaningful and authentic that directly represent senders idea and their thoughts to
receivers. A communication requires to b e error and conflict less.
 Principle of understanding – This is a most important principle of communication in
which sender needs to understand that their message should have to be clear and
meaningful that provide appropriate information to receiver while as recipient needs to
understated a proper way to communicate with sender easily.
 Principle of feedback- This is a way of respond in which recipient provide their opinion
to others as their feedback and responds.
 Principle of time – According to this principle, communication should have to consist a
proper timing to understand senders ideas and their thoughts to maximize conversation
level easily.
Barriers to communication-
 Different types of medium can disclose confidentiality of communication.
 Improper way and unauthentic information can build barriers in communication
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 Difference of opinion and receivers perspective can build conflicts.
TASK 2
Oral communication
Oral communication is a way of interaction that helps to expressing ideas and thoughts
through verbal manner. It consist a impact full conversation in which individual directly
communicate with others to getting quick answer. In a business organization, this method
basically using in interviews, meetings, discussions and conferences. During an interview,
interviewer asked me to play a role of executive to communicate with a irate customer who has
not received the promised delivery on time. This oral communication is -
 Interviewer (Customer): I am very disappointed with your services as I am not received
the promised delivery yet.
 CSE (My response): I am sorry sir for inconvenience ! Let me check your order with its
details to provide you proper information regarding this issue.
 Interviewer: You are not deliver specific product at time. Please cancel my order, I don't
want to get this now.
 CSE: Sir I can understand your issue, please give us some time to analyse reason behind
this problem.
 Interviewer: OK...!!
 CSE: Sir, your order is dispatch on exact time but our deliverymen is not identifying
your address properly. Please provide us proper details again. We will make sure to
deliver your product tomorrow or as its compensation we will deliver your product
without taking any shipping charges. Please forgive us for this time and accept your
order.
 Interviewer: All right...Please note down my address details again.
 CSE: Thank you Sir ! You can contact us again for further queries. “Good day”
TASK 3
Letter
A-603, Baker Street, London, UK
10th June, 2018
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To,
Mr, Steve John
PQR Limits,
M56, Old Gloucester Street, London
Respected sir,
I want to work with your company as Finance executive to explore my abilities and knowledge
that helps to contribute my best for the development of organisation. I have completed Master
in Business administration with specialisation in Finance and HR courses. I have attached my
CV for further details.
Yours Sincerely,
James Watson
CV
Curriculum Vitae
Name: Mr. James Watson
Date of Birth: 18 July, 1993
Address: Baker Street, London, UK
Email: [e-mail]
Mobile Number:
Carrier Objectives: To engage with a challenging career and be a part of reputed firm that
gives me several opportunities to enhance my knowledge and utilize skills towards the
development of business organization”.
Qualification of Academics:
 Bachelors in Commerce
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 Masters in Business Administration
 advance diploma in Finance accounting
Experience:
 3 year working experience in EFG Ltd.
Competencies:
 Commitment to career
 Teamwork
 Commercial awareness
 Appropriate knowledge of accounting software
 Trustworthiness
 Time management skill
 Communication – English, Spanish, German and French
Declaration:
Hereby, I declared that all the above information are correct and true to my knowledge.
Signature:
Email
Date: 12th June 2018
To:
CC:
BCC:
Subject: Call for an Interview on the post of Finance executive
Dear Mr. James Watson
We are happy to inform you that you have been selected for the post of Finance executive
in our organisation. You needs to carry your original documentations for final interview as
for document verification on 20th June 2018.
Sincerely,
HR manager,
PQR Ltd.
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[e-mail]
CONCLUSION
As per the above report, it has been concluded that communication play a most important
role in an business organisation or in human's life. This is helps to convey messages and
information from one person to other. Communication should have to be impactful and effective
that assist to build positive relation between tow or more person. Through this, individual can
easily resolve their issues and problems properly and make a effective mutual understanding. A
communication can be verbal, non-verbal, written or graphical but it should have to expressive
and impactful. This is an art that helps to represent individual's thoughts in front of others in
effective manner.
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REFERENCES
Books and Journals
Kurtz, S., Draper, J. and Silverman, J., 2016. Teaching and learning communication skills in
medicine. CRC press.
Pearson, J.C., and et. al., 2011. Human communication. New York, NY: McGraw-Hill.
Schell, J.O., and et. al., 2012. Communication skills training for dialysis decision-making and
end-of-life care in nephrology. Clinical Journal of the American Society of Nephrology,
pp.CJN-05220512.
Cotton, D. and Falvey, D., 2012. Market Leader Upper Intermediate: Business English Course
Book. Pearson education.
Conrad, D. and Newberry, R., 2012. Identification and instruction of important business
communication skills for graduate business education. Journal of Education for Business.
87(2). pp.112-120.
Chen, R. P., 2011. Moral imagination in simulation-based communication skills
training. Nursing ethics. 18(1). pp.102-111.
Al-Mahrooqi, R., 2012. English communication skills: How are they taught at schools and
universities in Oman?. English Language Teaching. 5(4). p.124.
Bramhall, E., 2014. Effective communication skills in nursing practice. Nursing Standard
(2014+). 29(14). p.53.
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