Communication Skills For Business

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Added on  2023/02/03

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This presentation covers various aspects of communication skills for business, including communication models, methods, principles, gadgets, and barriers. It provides valuable insights and tips to improve communication skills in a business setting. Suitable for students studying communication or business courses.

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Communication Skills For
Business
TASK 1

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1. Communication models and system
used in business.
Models of communication are as discuses below-
Aristotle's Communication Model- This model is introduced by
Aristotle.
This model mainly focus on speech and speaker. It is widely
classified into five factors which are speaker, speech, occasion,
audience and effect.
Speaker is the central part in this model as speaker plays the most
essential role.
As in speech, speaker is the only one who always remain active. In
giving speech, there is one way communication because audience are
not allowed or able to speak when speech is going on.
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He gives three elements which makes effective communication
are-
Ethos- It is a characteristic which makes speaker credible in-
front of public.
Pathos- It means audience should be connected by the words
or speech of speaker. Speaker must has skills to evolve the
interest among audience.
Logos- It means logic. There should be logic in what speaker is
conveying.

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Shannon and Weaver's Model- This model was introduced
in 1948 by Claude Elwood Shannon and Warren Weaver.
This model is much more technical than other models.
This theory is also known as mathematical theory.
In this model sender decodes the message and sends it to the
receiver by technological channel such as telephone and
telegraph.
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Concept in Shannon Weaver Model are-
Sender- person who makes and transfer the message and select the
channel.
Encoder- person who make use of machine, which convert message into
signals.
Channel- It is the medium which is used by sender to send message.
Decoder- It is the machine which is used to convert signals into
message who translates the message form signals.
Receiver- person who receive the message. He provides feedbacks.
Noise- It is a physical disturbance for example environment and people
which disturb or interrupt the message to get to the receiver.
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2. Methods which is used to benefits of both formal and
informal communication system.
a)There are different methods of communication are as
follows-
Written Communication- It is the type of
communication that involves any kind of message that
makes use of written word. It is the type of interaction
that take place in written form. It covers wide range of
area. For example- message, email, telegram. Letter etc.
Verbal Communication- It is the type of
communication that takes place in between people by
using speech. Verbal communication should be effective
as it shows personality of a speaker. Verbal
communication is fast communication as it takes short
time to reach the message.
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Non-verbal communication- It is the type of
communication which includes pitch, tone, speed, gesture,
facial expression and volume. Addition to this, shaking hand,
hugging, pushing and patting the back are also non verbal
communication.
Electronic Method- This is the modern method of
communication. It is the most preferable mode of
communication. People are more attracted to electronic mode
as it more reliable, it covers wide range of area. Example-
email, message, social media etc.
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b) Formal and Informal Communication and there
advantages are as follows-
Formal Communication- It is type of communication
that flow both vertically and horizontally. It involves the
formal communication channels of a company. In formal
communication channel used to communicate is pre-defined.
It is more time consuming.
Advantages
It is more reliable.
It is an evidence.
It is systematic flow of information.

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Informal Communication- It is a type of communication that
flows without following any channels. It flows in all directions.
It is also known as Grapevine communication. It is very fast.
There is no documentary evidence. It also spread rumours.
Advantages
It is very fast.
It is less time consuming.
It is effective because workers discuss there issues and
problems.
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3. Principles of effective communication.
There are some principles which makes communication
effective are as follows-
Principle of Simplicity- This is the principle states that
message should be simple and easy to understand. Common
words should be used.
Principle of Clarity- This principle states that message should
be clear.
Principle of planning- This is the principle states that message
should be well planned before transmitting the message.
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4. Different types of gadgets which is used in
communication.
In formal communication companies use many technologies to
gather the information which are as follows-
Email- This is one of the fastest medium of transferring
messages or information. It is used by companies to conduct
survey. It is cheaper mode of communication. In general it is
electronic transfer of message.
Telephones- This is also the modern channel of
communication. Companies used telephones in there campus to
transfer information. It is also the fastest mode of
communication.

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In informal communication channels used by people to transfer the
message or information which are as follows-
Texting through mobile- This is informal communication. People
used to talk with messages, as now this is more in trend.
Call by internet- People also use internet calling by installing
application of what's app, viber etc. This is also included in informal
communication. Information travel very fast in this mode of
communication.
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5. Barriers of communication and there
solutions.
There are some barriers occur while communicating which are as
follows-
Use of jargon- This is also become the barriers in effective
communication, people use complex words. These barriers can only
be solve by avoid use of complex words and male use of simple and
easy words.
Lack of attention- This is also become the barriers in effective
communication as when listener or receiver of message does not pay
attention on what speaker is saying. In order to solve this problem
receiver or listen should have skills in paying attention.
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