Communication Strategy

This presentation discusses the importance of developing an effective communication strategy for an organization. It highlights the main issues regarding communication, legal requirements such as WHS consultation and anti-discrimination, and business ethics requirements. The presentation also covers the development process, purpose, aim, and objectives of the communication strategy. References are provided for further reading.

Communication Strategy

Changes in the enterprise
 Significant changes to the recent structure of organization
 Repositioning of the enterprise
 Recruitment
 Re-skilling

Goals of the organization
 Development of an effective framework of policy
 Communication and building support for the initiatives of the
organization
 Management of information flow

Main issues regarding
communication
 Lack of overarching approach to the management of information
 Slow responses to both the internal as well as external needs
 Ineffective communication
 Slow sharing of information
 No utilization of any kinds of modern technology for sharing information
 No utilization of social platforms
 Inadequate consultation
 Inconsistent manager applications of the processes of grievances
 Poor employee management sense and general awareness of the goals of the
organization

Legal requirements
 WHS consultation- A safe workplace will be achieved when every workers
involved in the work will share information with each other for identifying
risks as well as hazards. It also talks about all the concerns related to
work health and safety (WHS) and must work together for finding
solutions.
 Essential part of managing health as well as safety risks
 Talk with the workers about the matters of WHS
 Listen to the concerns of them and raise concerns
 Sharing views as well as information
 Advising employees of the consultation outcome in a timely way

Legal requirements(continued)
 Anti-discrimination- This responsibility must be taken care of within the
organization as per the policy of the enterprise. There is a huge need
for preventing any kind of discrimination, harassment or rather bullying
from the occurrence within the workplace. Laws of discrimination will be
preventing people from discrimination of the basis of race involving
colour, religion or nationality, sex, age or identity of gender.

Business Ethics Requirements
 Honesty
 Integrity
 Trustworthiness
 Loyalty
 Respect
 Abiding of laws
 Leadership
 Reputation

Development of effective work
relationship
 Policies as well as procedures are the essential components of the organization. All such
policies are capable of addressing issues which are pertinent (Langston and Lauge-
Kristensen 2013). These policies are responsible for developing effective relationship of
work. Communication issues are to be solved by introducing new strategies for resolving
them as soon as possible. Several processes as well as plans are needed to be developed
for complex activities of communication with strategic importance and opportunities are
to be identified for improving the sharing of information

Development Process
 Sharing of information for supporting the employees in achieving their
responsibilities in their individual works.
 Facilitating the contributions of the employees by consulting on the
issues of related to the work (Luxton, Reid and Mavondo 2015).
 Providing with a feedback on the results or the outcomes of the
consultations across the whole enterprise.
 Resolution of issues which are raised within the enterprise.

Purpose of Communication Strategy
 Resolving all the issues as well as problems which have been recently
recognized and build several solutions for all kinds of grievances in the
entire organization

Aim of the Communication Strategy
 Providing a healthy workplace for developing an environment which will
be productive for all the workers.

Objective of the strategy
 Providing a fair as well as productive environment of working to the
workers where all grievances can be both discussed as well as resolved
(Grunig 2013). The strategies will make sure about providing support as
well as in resolving all the grievances in the enterprise (Nah and Saxton
2013).

Building Communication Strategy
 Facilitating effective communication within all the members of the team by
the development of excessive sense of management and by offering quick
responses to the needs of the customers (Colleoni 2013).
 Respected senior management must plan as well as direct the work of a
number of groups of individuals as well as promotes sharing of information
efficiently between all the team members (Men and Stacks 2014).
 Enhancement of verbal communication
 Enhancement of written communication
 Development of the consultation on the improvement of the process of
work (Utz, Schultz and Glocka 2013).

References
 Colleoni, E., 2013. CSR communication strategies for organizational legitimacy in social
media. Corporate Communications: an international journal, 18(2), pp.228-248.
 Grunig, J.E., 2013. Excellence in public relations and communication management. Routledge.
 Langston, C. and Lauge-Kristensen, R., 2013. Strategic management of built facilities. Routledge.
 Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and
brand performance. Journal of Advertising, 44(1), pp.37-46.
 Men, L.R. and Stacks, D., 2014. The effects of authentic leadership on strategic internal
communication and employee-organization relationships. Journal of Public Relations Research, 26(4),
pp.301-324.
 Nah, S. and Saxton, G.D., 2013. Modeling the adoption and use of social media by nonprofit
organizations. New media & society, 15(2), pp.294-313.
 Utz, S., Schultz, F. and Glocka, S., 2013. Crisis communication online: How medium, crisis type and
emotions affected public reactions in the Fukushima Daiichi nuclear disaster. Public Relations
Review, 39(1), pp.40-46.