Community Engagement: Principles, Benefits, and Strategies for Age UK Sutton

This report analyses the contribution of local community towards community engagement in the context of Age UK Sutton. It discusses the principles and standards of community engagement, benefits of stakeholder participation, relationship between stakeholders and suitable strategies for engagement, engagement with the help of social media platforms, and the need for a forward-looking approach to educate community members on internal and external factors that influence community development.

Assessment 1
Community
Engagement

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Project or programme.............................................................................................................3
Community engagement principles and standards.................................................................3
Benefits of stakeholders’ participation...................................................................................4
Relationship between the stakeholders and strategies are suitable for engagement..............5
Engagement with the help of Social media platforms...........................................................5
Community engagement practitioner needs to adopt a forward-looking approach to educate
community members on internal and external factors that influence community
development...........................................................................................................................6
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8
Books and Journals:...............................................................................................................8

INTRODUCTION
Community engagement is found to be the process which emphasizes on involvement
and participation for the welfare of community (Tuttle and et.al., 2021). It is the process
which is mainly focusing on enhancing collaborative working with group of people affiliated
by special interest, geographic proximity, etc. This report aims to analyse the contribution of
local community towards community engagement in the context of Age UK Sutton. This
report is a detailed analysis of the project and program of a charitable organisation. It will
also discuss the principles and the standards of community engagement which is necessary to
consider by the charitable organisation so that they can able to achieve their aims and
objectives.
MAIN BODY
Project or programme
Engagement means the framework of principal, approaches. Engagement is based on
the respect in all community member and consulted, informed. Community is broad term is
the define group people whether they are interest group. Community Engagement is a process
of working with group of people with similar interest, similar geographical proximity, similar
situation that affect the people (Corbin and et.al., 2021). Community engagement is
combination of science and arts. Arts is understanding, skills and sensitivity used to apply. It
is used for become various programme for they engage those people who live alone and they
want to busy for community engagement. Engage people provide various service help to
those people who actually wanted the help. Such as example are there home help, local
charity.
Age UK Sutton is independent community that provide help for older people and their
families and career. It is a place where the community understand the older people need,
standing up for their need. It is an age friendly palace and fostering a sense of community and
this community belongings to older people. It is a place where older people feel support and
valued. For older people engagement they trained in digital. They develop digital skills in
them so that they can live their happily. By the use of digital they connect each other and
make tem digital champions. UK Sutton hire those people who share the loneliness of old
people. UK Sutton is launched the new programme ‘Let’s Connect.

Community engagement principles and standards
The community engagement principles are that they engage people through different
programmes because of this older people engage in other activities and they feel happy (Key
and et.al., 2019). Sutton creates various programmes for older people's happiness and reduces
loneliness. These are some services provided by Sutton for the help of people. This service
might be good for all age groups those suffering from depression, and loneliness. It gives
service who don’t do their work and suffer from illness. They provide service to those people
who have not eaten food. They pack the food for all those people suffering from starvation.
Information and advice: It is a programme for the 50+people. Who gives support with
regulated information, action plan and support local and national plans? The community is
wanted to meet those people who change their own life or who wanted to talk to a person
who gives an action plan for goals and ambition.
Help at home: Age UK Sutton is wanted to help old people form their own homes. Home
service supports older people examples food groceries shopping, housekeeping, and cleaning
light domestic tasks. Help at home is to keep customers peace of mind. A cashless payment
system is required they not embrace feel to the older people.
Community connection service: The community is wanted that to older people meet other
people to relieve some tension. Sutton wanted to make older people happy to become new
friends and connect with the wider community. The Sutton develops activities and hobbies
for older people they wanted that the older people engage in activities. When older people
connect the new people then it will increase confidence and group activity settles them into a
new atmosphere.
Dementia well-being session: They provide sessions for those people who are affected by
Dementia. The Sutton will help you to provide for the friendly weekly session and meet with
a friendly group of people same situation (Pell and et.al., 2019). A Sutton becomes a chance
to share experiences and strategies with older people. Sutton gives advice and a relative
solution for the problem.
Social prescribe Sutton: Many things affect health and wellbeing. If you feel worried and
stressed by this factor then Sutton will happy you by engaging in activities.
Wellbeing pack: it uplifts mental wellbeing. This Sutton gives various news and service
update. This wellbeing is welcome feedback for their service.

Benefits of stakeholders’ participation
The Programme launched by Age UK SUTTON helps to educate older people for
their confidence and future betterment (Pratt and de Vries, 2018). It helps older people to
learn new skills and older people work effectively and achieve success.
They reduced their tension and think about the new way of life through the
programme. The programme is effective for reducing the loneliness of the people.
The evolvement of the stakeholder for reduced social deprivation. The work on the
communication, involvement and interaction between the community and the organisation.
Relationship between the stakeholders and strategies are suitable for engagement
It is noted that AGE UK Sutton maintain a good relationship with the stakeholder.
This relationship increases growth and achieves success in the community (Ekzayez and
et.al., 2020)The community and stakeholders make effort to serve the benefit of the
organisation. The form strategies are to help them, to solve the issues faced by the
stakeholder.
This engagement active is created happiness among all the people. This activity is
necessary for all participants to activate their brains. For this purpose, the AGE UK Sutton is
doing a digital platform for doing this work. Use of social media platforms for building a
relationship with the stakeholder.
Engagement with the help of Social media platforms
Digitalization has increased the use of social media platforms like Facebook,
Instagram, YouTube, Twitter etc. There are so many options it's seen that there are so people
who are using the social media platform or maybe it will be increasing in upcoming years.
These things become the benefits of community engagement (Firestone and et.al., 2018).
There is a community engagement name like AGE UK SUTTON, they are using these
platforms in a positive & effective way. When peoples use these platform these things
directly indicates that every people want to stay connected with so many people by the use of
this community engagement will create some benefits. In this case, these community
engagement organizations will post something every day on their social media handle like the
Facebook page, Instagram, Twitter & make small - a small video that they post on YouTube.
They are working over this & getting so many benefits like they have their blog in which they
regularly post some content, they have their effective website as well. This AGE UK

SUTTON plans to help the old age people & spread awareness regarding the same through
social media.
These community engagement has started the campaign to enhance digital skills with
help of this they helped the needed people in very tough times like the recent world had to
face the corona period (Bedson and et.al., 2020). These platforms are used to interact or
connect with each other in any part or area of the world & these platforms are able to reduce
the loneliness of the old people. These community engagements post all the things on the
social handle in detail so that more & more people even those people who also see the post
who’s in different countries means across the borders. This regularly posting of content can
motivate so many people in the different – different countries. They motivate peoples or
society to help those who are needy like there are so many roads, they are always searching &
begging the food to eat, there are so many children they want to do study but lack of money is
a reason not to study, there are so old people who are sleeping on the road in every season
they don’t have clothes, food, shelter & so many things this organization helps this needed
people. These community engagements are trusted NGOs they help others free of cost, so
many people are donating some part of their income even governments also give some money
to them or with the help of social media platforms, they earn money through like Instagram,
and YouTube or Facebook. This community engagement works in different groups for a
specific purpose with the same interest for the welfare of the community. These small – small
steps taken by the community which is become beneficial for the society for further growth in
future.
Community participation: It is the involvement of more and more people who
contribute to the success of health promotion (Tambo and et.al., 2021). This support assists
elder people. This is the bigger problem that is faced by the older people for this they active
action to reduce this problem and take quick action for the decision making. This effective
decision is to make a man wisely. This is good and effective and helps to serve the member.
The use of community participation can be done through social media. Social media
engagement will help to enhance the stakeholder engagement.
Collaboration is found to be an important activity which is focusing on increasing
the activity of working together in groups as people can easily solve the problem (Adhikari
and et.al., 2019). It is understood by every organisation that when people are working
collaboratively then they can produce more ineffective ways.

Socio culture integration is increasing every day and it is necessary for the
community to must take care of them as it is an important part of society. Society is always
inviting every type of culture and giving liberal to live their life according to them that's why
community engagement is important.
Community engagement practitioner needs to adopt a forward-looking approach to educate
community members on internal and external factors that influence community development
It is very important for community engagement practice now that this should understand the
influence of internal and external factors on community development (Renwick and et.al.,
2020). Many internal and external factors will impact the development of the community and
for that purpose, they need to adopt a forward-looking approach. In addition to this, it is
necessary to understand that many internal and external factors are discussed below:
 Internal factors: It is found to be the factors that are controlled by the community as it
is under the environment of the workplace (Bice, Neely and Einfeld, 2019). Internal
factors also provide an impact on community engagement as it includes the reaction
of stakeholders which is playing an important part.
 External factors: These are the factors that are not able to control by the organisation
as it is found that many external forces influence community engagement and stop
them. Due to this, it is necessary for community engagement practice nurses to
analyse the risk which comes from external forces and make decisions accordingly.
CONCLUSION
It can be concluded from the above discussion that community engagement is
becoming a necessity of each society so that they get some activities which do welfare for
them. This report discussed the benefits of stakeholder participation in community
engagement and also discussed the principles and standards which need to be followed by a
charitable organisation for enhancing community engagement. It is also analysed that
engagement is becoming easy with the use of social media platforms as it is the world of
digitalisation. It is also analysed that community participation, collaboration, multi-culture
and socio-culture integration are found to be the important components of the charitable
organisation. It also discussed the forward-looking approach of community engagement
practitioners so that they can educate community members for understanding the internal and
external factors that can influence the development of a community.

REFERENCES
Books and Journals:
Adhikari, B., and et.al., 2019. A realist review of community engagement with health
research. Wellcome open research, 4.
Bedson, J., and et.al., 2020. Community engagement in outbreak response: lessons from the
2014–2016 Ebola outbreak in Sierra Leone. BMJ global health, 5(8), p.e002145.
Bice, S., Neely, K. and Einfeld, C., 2019. Next generation engagement: Setting a research
agenda for community engagement in Australia's infrastructure sector. Australian
Journal of Public Administration, 78(2), pp.290-310.
Corbin, J.H., and et.al., 2021. A health promotion approach to emergency management:
effective community engagement strategies from five cases. Health promotion
international, 36(Supplement_1), pp.i24-i38.
Ekzayez, A., and et.al., 2020. COVID-19 response in northwest Syria: innovation and
community engagement in a complex conflict. Journal of public health, 42(3),
pp.504-509.
Firestone, J., and et.al., 2018. Reconsidering barriers to wind power projects: community
engagement, developer transparency and place. Journal of environmental policy &
planning, 20(3), pp.370-386.
Galiatsatos, P., and et.al., 2020. Community calls: Lessons and insights gained from a
medical–religious community engagement during the COVID-19 pandemic. Journal
of religion and health, 59(5), pp.2256-2262.
Key, K.D., and et.al., 2019. The continuum of community engagement in research: A
roadmap for understanding and assessing progress. Progress in Community Health
Partnerships: Research, Education, and Action, 13(4), pp.427-434.
Pell, C.L., and et.al., 2019. Community engagement, social context and coverage of mass
anti-malarial administration: comparative findings from multi-site research in the
Greater Mekong sub-Region. PLoS One, 14(3), p.e0214280.
Pratt, B. and de Vries, J., 2018. Community engagement in global health research that
advances health equity. Bioethics, 32(7), pp.454-463.
Renwick, K., and et.al., 2020. Community engagement is…: Revisiting Boyer’s model of
scholarship. Higher Education Research & Development, 39(6), pp.1232-1246.
Tambo, E., and et.al., 2021. Early stage risk communication and community engagement
(RCCE) strategies and measures against the coronavirus disease 2019 (COVID-19)
pandemic crisis. Global Health Journal, 5(1), pp.44-50.
Tuttle, K.R., and et.al., 2021. Integrating patient priorities with science by community
engagement in the Kidney Precision Medicine Project. Clinical Journal of the
American Society of Nephrology, 16(4), pp.660-668.