Comparison Analysis of the Impact of Vlogging on Males and Females Buyer Behavior

Comparison Analysis of the
Impact of Vlogging on Males
and Females Buyer Behavior

Contents
Interview Design Layout...........................................................................................................................3
Questionnaire Design Layout...................................................................................................................4
Research Results and Findings.................................................................................................................6
Secondary Data........................................................................................................................................6
Questionnaire...........................................................................................................................................9
CONCLUSION.........................................................................................................................................21
REFERENCES........................................................................................................................................23

Interview Design Layout
Research Interview
Topic: “Comparison Analysis of the Impact of Vlogging on Males and Females Buyer
Behavior”
Questions:
1. Would you agree that the concept of vlogging has a positive impact on buying behavior of
males and females?
2. Do you think that changes in the buying behavior of males and females have made the
market more profitable for vlogging?
3. What is the importance of vlogging in being so influential in today’s world?
4. Do you think that emerging markets provide an enhanced opportunity to the concept of
vlogging as compared to already emerged market?
5. What is the purpose of vlogging in influencing male and female buyers in the market?
6. Do you think that there are some disadvantages of vlogging? If yes, what are they?

7. What are some factors, other than vlogging that have impacted the buying behavior of
males and females?
8. How has the advertising market changed because of introduction of vlogging?
Questionnaire Design Layout
Research Questionnaire
Topic: “Comparison Analysis of the Impact of Vlogging on Males and Females Buyer
Behavior”
Please circle your desired answer
Questions:
1. Do you have any knowledge about the concept off vlogging?
a) Yes
b) No
2. What are the characteristics of a vlog?
a) Clear message
b) Creative
c) Responsive to customer’s comments
d) All of the above
3. What is theimpact of advertisement on purchasing habits of men and women?
a) Provide information about product
b)Unrealistic expectations
c) False image
4. How does income level influence the consumer buying behavior?
a) Enhanced sales promotion

b) Difference in product choices
c) Improved decision making
5. What is the negative impact of vlogging on the buying behavior of customers?
a) Time consuming
b) Technical issues
c) Slow process
6. Do you agree that vlogging is advantageous today for men and women customers?
a) Yes
b) No
7.What is the impact of consumer perception on buying behavior of males and females?
a) Product packaging
b) Online and offline presence
c) Price of the product
d) All of the above
8. What is the type of vlogging that is more likely to gain attention of customers?
a) Educational
b) Video
c) Blog
9.What is the positive impact of vlogging on the buying behavior of males and females?
a) Better options available online
b) Loss of creativity
c) Short attention spans
10. Do you agree that all companies should incorporate the concept of vlogging while
promoting their products in the market?
a) Yes
b) No
11.How does vlogging create awareness in consumers?
a) Enhance profitability of the company
b) Provides a sense of transparency
c) Improved productivity of employees
12. Any recommendations or suggestions?

Research Results and Findings
Secondary Data
The first interview question that was asked to the participants was about if the concept of
vlogging has a positive impact on buying behavior of males and females. Out of 30 respondents.
Some respondents stated that vlogging has impacted the buying behavior of both men and
women in a positive way(Coates and et. al., 2019). The said that vlogs help an enterprise in
building with its audience. This is important because in order to be successful, it is important for
a business to have an audience that trusts it. Also, since most vlogs are innovative and creative,
they help in keeping the customers engaged. Remaining respondents said that vlogging has not
impacted the buying behavior of customers, both men and women positively. They believe that
they require a lot of time to be made and edited. Also, sometimes the message that is delivered
by them about a product or service is not actually completely true.
The second question posed to the respondents was that if changes in the buying behavior
of males and females have made the market more profitable for vlogging. Here, majority of the
respondents said that the buying behavior of customers, both men and women keep changing as a
result of shift in their preferences. This has paved a way for vlogging, by making the market
more profitable. This is because customers want to see something new and innovative from the
brand in order to stay loyal to it. Thus, companies make efforts in order to match their products
and services with those of customers through different styles of vlogging(Fardoulyand Rapee,
2019). On the other hand, 7 respondents said that although changes in customers’ preferences
have creating several opportunities for vlogging, they have not made the market more profitable.
Butthere were some respondents who completely disagreed to that point that the market has
become more profitable for vlogging.
Question 3 asked the respondents about the importance of vlogging in being so influential
in today’s world. The participants said that vlogging has proved out to be one of the most
engaging forms of communication for companies. This is one of the reasons why it holds a lot of
importance today. People these days, are almost always connected to the internet through tablets,
smartphones etc. Also, if a company puts up a vlog that is relatable to the customers, they are