Comparative Analysis & SWOT Analysis | Nisa Retail Ltd

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Brief details of Nisa Retail Ltd.............................................................................................1
1.2 Comparative analysis............................................................................................................2
TASK 2............................................................................................................................................4
2.1 Justified ways to overcome from weaknesses.......................................................................4
2.2 Ways to maintain strengths and existing performance.........................................................4
2.3 Expansion areas.....................................................................................................................5
TASK 3............................................................................................................................................5
3.1 Objectives and plans of the company....................................................................................5
3.2 Appropriate changes adopted for revised plans....................................................................6
3.3 Action plan for implementation of changes..........................................................................7
TASK 4............................................................................................................................................8
Covered in PPT...........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Enterprises which are having small-scale business, less number of employees, workers
and does not have large amount of sales that type of enterprises are covered under Small
Business Enterprises. These types of enterprises are usually privately owned and operated by the
sole proprietors, partners or corporations. 'Nisa Retail Ltd.' is a private limited company which
has been considered in the given report. This company is independent retailers of small grocery
and wholesalers in United Kingdom. The report throws light on the profile of this company and
comparative analysis with the competitor. The SWOT analysis of the company has also been
covered and how to overcome from weaknesses are discussed below. The different ways have
given to maintaining its strengths. The expansion strategies for the organization are also
explained. The report presents current objectives of the company, the revised objectives and its
implementation. The impact of changes made on the employees, how to manage these changes
and supervision for improvement are discussed in the present report.
TASK 1
1.1 Brief details of Nisa Retail Ltd.
Company Profile:
 History – Nisa Retail Limited was incorporated in the year 1977 with 30 stores. Its
headquarters are in n Scunthorpe, Lincolnshire, United Kingdom. In the present time, this
company is serving more than 2500 local stores independently owned stores across UK. It
has completed 40 years of successful journey.(Altman, Sabato and Wilson, 2010) It has
been awarded by Convenience Tracking Programme Awards, Five retail industry award,
Independent retailer of the year, Symbol Group Fresh produce Retailer of the Year in
2016. Nisa has launched new Heritage own label range in the year 2014.
 Nature – Nisa Retail is a private limited company. The nature of this company is
“Activities of the business and employers membership organizations”. The status of the
company is 'Active'.
 Background information – The founder of Nisa ltd is Mr. Dudley Ramsden and co-
founder is Mr. Peter Garvin. Mr. Nick Read is the Chief Executive Officer. The annual
turnover of the company is around £1.5 billion. There are 974 members with 213 numbers
of employees.
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 Products and services –The organization has huge supply chain of distribution with the
number of 2500 retail stores. It deals in food and drink markets and provides benefits to
independent retailers. It provide services in the form of online solutions to its users
including bulletin boards, deals system, news content, click to create websites and online
forums.
 Mission statement – To serve people with wide range of availability of products and
increase number of independent retailers.
 Objectives – The objectives of the company are to provide better services to its users and
enhance the supply chain distribution.
 Organizational structure – Mostly, the small business enterprises do not have hierarchical
system in their organization. Since, these are small so instead of vertical organizational
structure it has flat structure for the operations.
 Customer segment – By customer segmentation, retailers can build their marketing
strategies. The customer segmentation for retailers is begin with put focus on
supermarkets, as they provide various services to the customers.
 Constraints and restrictions – The strong strategies of the competitors may become the
constraints for the company.
Strengths-
 Easy availability of the retail stores.
 Highly skilled employees.
 Presence in the online market.
 High quality products and services at the affordable prices.
 Strong reputation in market.
Weaknesses –
 Lacking behind in retention of workers.
 Lacking in Research and Development of needs and wants of customers.
 Low social media promotional strategies.
1.2 Comparative analysis
Hypothetical example is to be taken for the comparative analysis.
Nisa ltd Unicorn
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