Comparing Marketing Mix of McDonalds and ALDI
Added on 2020-06-05
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Different role and responsibility related to marketing function.............................................1P2 Different role and responsibility of marketing linked to McDonald's...................................4D1 Different elements of marketing function.............................................................................6TASK 2 ...........................................................................................................................................6P3 Comparing Marketing mix of McDonald's and ALDI...........................................................6P4 Marketing plan for Mc Donald's :..........................................................................................9D2 Strategic marketing plan :...................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing activities are important task that had to be considered by every businessorganisations. They are beneficial in order to increase the performances of organisations and toattract large group of customers towards there products and services. These activities are linkedwith exchange of products and services at market place. It is related with research activitieswhich includes advertisement and marketing (Aaboud, 2017). The Marketing mix are theimportant task that helps in launching a new products. McDonald's is a fast food chain who areoffering there services all around the globe. There are different outlets of selected organisation.Brand loyalty is maintained by the firms by providing quality food services to there customers.This report comprises of various activities which are considered by selected organisation in orderto promote there brand by creating awareness. Different activities to promote the productsincludes sales promotion, advertisement, personal selling and public relations tools. Comparativestudy is done between McDonald and Aldi. Different functional areas and marketing plans whichare linked with McDonald's.TASK 1P1 Different role and responsibility related to marketing functionMarketing: It is a process where buyers and sellers interact with each other at marketplace in order to buy or sell their products and services. Awareness should be created in order topromote their products and raise their performances. This can be achieved with the help ofmarketing tool. This process is helpful in increasing number of customers who can use theirproducts and services.This process includes:Identifying, selecting and developing the products according to needs and wants of therecustomers.Selection of the appropriate pricing strategies.The appropriate distribution channels should be selected in order to make easyconvenience for customers.Various promotional strategies should be developed in order to promote their products.According to Kotler It was examined that marketing tools helps in creating good values forcustomers and thus strong relationships are maintained in order to retain their potentialcustomers for long durations (Zikmund, 2015).1
Impact of external environment on marketing.The external environment covers various aspects which are related with marketing ofgoods and services. Various factors includes economical, technological, environmental, legal andpolitical aspects. If any changes are implemented in the social aspects than they had to beconsidered in order to make effective marketing plans and strategies. Theses plans which arerelated to marketing are adopted by cited firms and there impacts are evaluated on environmentfactors. These factors if implemented are helpful in increasing the number of customers. Thereare various technological developments that are taking plans at market place and these had to beadopted in order to make effective strategies. These technological factors are helpful in successof firms and in-turn achieving there growth and development (Aad, 2012).Marketing process includes the following aspects as:Situation Analysis: It is linked with the internal and external environment where businessactivities are carried out. It consist of past, present and future aspects that influences theoperation of company. The selected organisation should considered various aspects whichinfluences the operations of business.Marketing Strategy: These strategies are helpful in identifying the needs and wants of therecustomers. Various plans which are linked with strategies are made in order to give stength andcapability to business.Marketing mix decisions: In this process decisions which are related with tactics are made inorder to achieve different goals and objectives of firms. Various decisions are taken by thecompany which are linked with product, price, distribution outlet and promotional act.Implementation and control:The company can make policies in order to make effective control over the actions takenby company which are under there desired limits.The role and responsibilities of marketing functions includes:There are various functions which are executed by marketing activities thus these areimportant functions for selected business (Thomas, 2015).Distribution also called as channel management: It is an vital functions of business and theyshould focus on building effective marketing plans and strategies. These distribution outletsplays an important role in business operations. The selected firms adopt large number ofdistribution channels in order to provide easy services to there customers in desired timeframes.2
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