Comparison of Fast Eddy and Blueprint Pty Ltd Business Plans

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the Student
Name of the University
Author’s Note

1ENTREPRENEURSHIP
Executive Summary
This report includes a detailed comparison of two business different business plans including
the organization Fast Eddy and Blueprint Pty ltd. The industry in which the organizations run
its operation is different than each other. However, the business plans includes extending
elements in the business plans. The goal of Fast Eddy business plan is to launch a new fast
food item to attract new customers as the purpose its customer base development plan. Unlike
Fast Eddy, the goal of Blue print’s business planning is to aim at the small and medium size
organizations and provide them with advanced consultancy services. The comparison helps to
understand that Fast Eddy’s marketing plan is more effective because their plan includes is
more specific with respect to promotional activities and target market areas while Blue print
is not specific about its market and customers. The business planning of Blue print Pty
requires more a little more attention.

2ENTREPRENEURSHIP
Table of Content
Introduction................................................................................................................................3
1.1 Background to the report......................................................................................................3
Mission Statement..................................................................................................................3
Company History...................................................................................................................4
Business goals........................................................................................................................4
2.0 Marketing.............................................................................................................................5
2.1 Marketing Research.........................................................................................................5
2.2 Market Analysis...............................................................................................................5
SWOT analysis of Fast Eddy.................................................................................................6
3.0 Marketing Plan.....................................................................................................................8
Products and services and target market................................................................................8
Business planning...................................................................................................................8
Target market.........................................................................................................................8
Promotion and advertising.....................................................................................................9
ICT marketing strategies......................................................................................................10
Evaluation of the marketing plan.............................................................................................11
Conclusion and Recommendation............................................................................................11
References................................................................................................................................13

3ENTREPRENEURSHIP
Introduction
This piece of writing is review of a marketing plan which is compared with the
marketing plan of “Blueprint Business planning Pty ltd”. The major goal of the Blueprint
Business planning was to develop Consultancy Company for the small and medium size
organization in Australia. However, this business plan of Fast Eddys is about launching new
product in Australian market. Fast Eddys is fast food retailer and it runs its operation across
Australia. On the other side, major target markets for of Blue Print Business plan is small
business managers holding managerial positions in the SMEs in Sydney and New South
Wales of Australia. So, the organizational functions and operation of Blueprint Pty ltd and
Fast Eddys is different. However, the marketing approaches for both the plans are little
similar which will be compared in the flowing sections.
1.1 Background to the report
Mission Statement
The mission of Fast Eddy is to serve people with innovative food items and help
people to live a healthy and tasty life. On the side, the major mission of Blue print Pty ltd is
to provide proper management education and programmes to the small and medium size
organizations in Australia. The mission statement of the two plans help to observe that
Blueprints’ mission statement is more realistic and achievable compared to the mission
statement mentioned in the business plan of Fast Eddys. This is because small and medium
size firms are in the need of proper business guidance to fulfil their marketing objectives
while Fast Eddys products and services are already introduced by many others in the sector.
Fast food market is competitive and thereby, it could be difficult for the organizations to
achieve its mission.