Competitive Advantage: Strategic Analysis of Grain Corp Limited, Ramsay Health Care, and TUI Group Company

RUNNING HEAD: Competitive Advantage 0 | P a g e
Competitive strategy

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Contents
Introduction.................................................................................................................................................2
Description of the companies......................................................................................................................2
SWOT analysis of companies.......................................................................................................................2
PESTLE analysis of all the three industries in context with three companies..............................................4
Portal’s five forces analysis..........................................................................................................................6
Conclusion...................................................................................................................................................8

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Introduction
In this essay, several strategic analysis tools such as SWOT analysis, PESTLE analysis, and
Portal's five forces analysis have been taken into consideration. In this report, three companies
named Grain Corp Limited, Ramsay Health Care, and TUI Group Company. This document will
reveal the key strategic points and comprehensive discussion of strategic analysis tools of these
companies which they could take to increase the overall outcomes of their business functioning.
Description of the companies
Grain Corp Limited
Grain Corp Limited is the public limited company indulged in retrieval and storage of grain
and related commodities. The present CEO of the company is Mark L. palmquist.
Ramsay Health Care
It is the healthcare service provider private hospital founded by Paul Ramsay. This company
is highly traded in the healthcare industry due to its increasing overall turnover and high-quality
health care services.
AAT Kings tours and travel operator
It is the multinational tours and Travel Company having headquartered in Australia and
indulged in selling high-quality tours and travel services.
SWOT analysis of companies
Grain Corp Limited
Strength- It has the strong brand image and using advanced technologies in the cultivation
and harvesting of the products. It has been providing the high quality of crops and ground farm
products to its clients.
Weakness- The main weakness of the company is related to high production cost and the
negative impact of climate change on the cultivation and harvesting process.

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Opportunity- With the use of advanced technologies and upgraded machines, it could
increase the production of crops and other agriculture products at very least cost. It will be easy
for the company to grab the potential clients.
Threat- The main threat to the company is related to climate change and a negative impact of
the unwanted rain. It highly impacts the production and cultivation process of organization.
SWOT analysis of Ramsay Health Care
Strength- It has highly qualified staff members and doctors who are indulged in providing the
best healthcare services to patients. The infrastructure and highly advanced technologies and
machines will increase the satisfaction level of patients.
Weakness- The main weakness of company is related to complying with the increased legal
compliance.
Opportunity- Wit the increased number of population and less effective work program of
other hospital organizations, Ramsay could attract more clients by using the advanced healthcare
technologies.
Threat- The threat of company is related to high competition in the market. However, new
entrepreneurs are tapping the healthcare industry with their advanced technologies and machines
due to the increased profitability of the business (Srdjevic, Bajcetic, and Srdjevic, 2012).
SWOT analysis of AAT Kings tours and travel operator
Strength- It has designed more customized tours and travel packages to attract clients in the
market. It has set up the strong brand image in the Australian market.
Weakness- It has faced high loss in its business due to its cost leadership strategy. It has been
offering tour packages at very low cost. In addition to this, the company has to comply with the
high legal laws and regulations as well.
Opportunity- The main opportunity is related to the increased inclination of the clients
towards the tours and travel industry.