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Competitive Strategy Analysis - Doc

   

Added on  2021-04-17

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Running head: COMPETITIVE STRATEGY ANALYSISCompetitive strategy analysisName of the studentName of the UniversityAuthor note

Running head: COMPETITIVE STRATEGY ANALYSISCompany/Product Name(Ex. Ford/Focus)Criteria 1(Ex. Total Product Revenue/year)Name _________________Criteria 2(Ex. No. of unit sold/year)Name __________________Criteria 3(Ex. No. of customers/year)Name _________________Marriott International, Inc.$17,072.00 M(Hoover’s.com, 2018)27.22%(CSIMarket, 2018)6,000 Properties across 122Countries (About Marriott Hotels, 2018)Hilton Worldwide Holdings11,663.00 Million USD(Hoover’s.com, 2018)21.15%(CSIMarket, 2018)4900 properties distributed in104 countries (hiltonworldwide.com, 2018)Hyatt Hotels Corporation3490.57 Million USD(Hoover’s.com, 2018)3.1%(CSIMarket, 2018)700 properties spread across 55countries(hyatt.com, 2018)Wyndham WorldwideCorporation5,599 Million USD(Hoover’s.com, 2018)2.77%(CSIMarket, 2018)8000 properties across 110nations (Wyndham Worldwide, 2018)Table 1: Market analysisSource: (Created by Author)

Competitive Positions*Company/ProductBasis for Position (e.g. product leadership,cost leadership, innovation, corecompetencies, etc.)Market LeaderMarriott International, Inc.Diversification in business: Provides servicein different market segmentInnovation in business: Franchising andmanaging hotels, resort as well as food andbeverage service instead of owning the them(business model and sustainability strategy,2018)Market Challenger/FollowerHilton Worldwide HoldingsInnovation: Providing social place in newhotels to gain competitive advantage(Dudovskiy, 2018)Market FollowerHyatt Hotels CorporationCost leadership: Enhancing profit andcustomer satisfaction with price cut (HyattConfigures Organization to AccelerateGrowth, 2018)Vision: Proper assessment of market forgaining competitive advantageMarket Follower/NicherWyndham Worldwide CorporationDifferentiation: Provides vast scale of service(Core Strategies | Wyndham Worldwide,2018)Table 2: competitive analysisSource: (Created by Author)

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