Analysis of Nature, Structure and Core Operations of Marriott in Hospitality Management Studies

HOSPITALITY
MANAGEMENT STUDIES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Analysis of nature, structure and core operations of Marriott ....................................................3
Analysing the design of services and processes..........................................................................6
Evaluate the impact of hospitality operational on customer satisfaction and business success. .9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Hospitality Management can be defined as management of hotels, resorts and lodging
companies that are operating in hospitality industry of United Kingdom. The main task is to
oversees various department in hotel such as housekeeping, conference and maintenance.
Furthermore, manager is responsible to ensure that everything run smoothly in all the department
so that there are no complication in future circumstances. Different organisation have different
nature, structure and core operation in order to delivered qualitative services to customers.
Marriott international is American multinational company having its operational across
8,484 with 121000 employees that are working for growth and expansion of business in
hospitality industry of United Kingdom. Company operates, licensing, franchises lodging such as
timeshare properties, residential and hotel so it offer all type of accommodation services to
customers to stay away from their home.
This report will highlight crucial information related to nature, structure and core
operation of Marriott. Furthermore analysis the way design of products and process are being
completed within organisation. At last it has evaluated the impact of hospitality operations on
customers satisfaction and business success. Therefore, the way purpose of report is to
understand the manner in which hospitality operational lead in growth and success of company
in external environment.
Analysis of nature, structure and core operations of Marriott
Nature of company
Nature of hospitality industry is that it deal in lodging and accommodation, food and
beverages, travel and tourism and event planing and management. Such as companies also offer
food and drink services to customers so that they can easily enjoy their holiday. Hotel Marriott is
largest hotel chain operating across worldwide, having 7,462 properties and around 1,423,044
rooms in which people can come and enjoy their leisure time. Franchises model has been used by
company to expand business in international market that has helped it in attracting more and
more customers within organisation. Furthermore, the organisation is continuously improving its
services to enhance the customers satisfaction and stay ahead in competition for many years.
Marriott offer earn reward to people that contribute in adding millions of customers from across
worldwide. Therefore, the strong brand image helped company in easily entering into
international market. Marriott offered services such as social event, meeting, special package

offers, along with it company provide luxury lodging, full services, extended stay and ownership
resorts. Hyatt, Hilton and star wood hotels are top competitors of company operating in
hospitality industry of United kingdom.
Organisation structure of Marriott
Organisation structure outline the way certain activities are been completed and goals of
organisation are being achieved. Likewise, it helps in understanding key roles and
responsibilities that needs to be performed by particular individual within the organisation.
Along with that, structure helped in understanding the way information will be flow from one
individual to another so that end objective of firm can be achieved in best possible manner.
Marriott has followed function organisation structure to coordinate several activities towards
achievement of end goals. As per the functional organisation structure, each function of company
is divided into different groups such as finance, marketing and sales, human resources,
information technology, accounting, food and beverage and many more. Each department is
responsible for performing its set of functions so that firm can delivered better services to
customers that are beyond their expectancy level. All the department of the company report to
coordinating head for effective management and growth of enterprise in hospitality sector of
United kingdom and across worldwide.
There are several advantages of making use of functional organisation structure by
Marriott such as it lead in occupational specialisation or particular task that need to be performed
in order to satisfied wants of customers in effective manner. Each department is performing
similar function repeatedly so they have better capabilities to performed the desired task in best
possible manner. Furthermore, it contribute in effective coordination between the department as
each and every department is responsible for performing specific task in which it has excel that
contribute in delivering qualitative services to customers. At the same time, functional
organisation structure contribute in minimal duplication of efforts such as in Marriott hotel,
finance department will be responsible for arranging, making optimum utilisation of finance
resources only. Likewise, HR is only responsible for handling the human resources, through
pursing activities such as hiring, selecting, targeting and retaining talented individual within
organisation. Therefore, functional organisation structure used by Marriott hotel contribute in
effective control of all operation of business so that the desired objectives can be achieved in
limited time frame.