Marriott: Business Operation, Operating Locations and Star Rating

Running Head: MARRIOTT 0
Management

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Contents
Introduction................................................................................................................................3
Marriott: business operation, operating locations and star rating..............................................3
Number and location of Marriott properties...........................................................................4
Past and present of Marriott.......................................................................................................8
Conclusion................................................................................................................................10
References................................................................................................................................11

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Introduction
In today’s complex business environment, it is required by hospitality industries to adopt
some innovative ideas. In recent time, customers are also demanding the various innovative
services. Alice S. Marriott and J. Willard founded Marriott in the year 1927. Since the date of
its establishment, it has been knowing for its best culture to always put its people first.
Recently it is growing globally the various hotels and resorts (Marriott International, 2019). It
also offers the advantages of sound management, strong balance sheet, as well as better
leadership. Its brands, business models, and senior leaders have established the Marriott a
leading performer in the hospitality sector. The further discussion is also carried on the
operations of Marriott, number of location and star rating of Marriott. Furthermore, its past
and current changes have been described.
Marriott: business operation, operating locations and star rating
Marriott internationally is a multinational and diversified hospitality company of America. It
franchises as well as manages the broad portfolio of hotels and some of the lodging facilities.
J. Willard Marriott founded it, which is one of the biggest hotel chains in the world. It has
around 6500 properties in approx. 127 countries as well as territories around the world. The
other competitive brands with Marriott are Intercontinental Hotels group, Choice Hotels
International, Wyndham Worldwide Corporation, Four Seasons Hotels Limited, Hilton
Hotels, Hyatt Hotels Corporation, Accor hotel (O’ Neill and Mattila, 2010). Among all these,
Marriott is currently 5 star hotel that has award winning properties as well as 5 star
accommodation across the globe. Each resort and hotel of Marriott exceeds the expectations
and offers the innovative services to its customers (Marriott International, 2019).
By offering the powerful portfolio, its 30 brands, and more than 6700 properties tries to give
the people innovative way to experience, connect and expand the world. Inclusion and
diversity are the fundamental to the business goals and core values of Marriott. Recently, it is
also rewarded as the best business hotel by providing elegant and innovative services to the
business travellers who are looking for a undistracted and quiet accommodation. Besides its
services and room, it has decided to target the customers who all are looking for high
standard cuisine and catering in the hotel. IN Marriott, architecture, atmosphere as well as
serving culture is also varied and genuine in every city it is located. In this way, persons who

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want to dine in their restaurant would always seek the high standard of dining experience
(Zach, Krizaj and McTier, 2018).
In targeting its audiences, it follows certain criteria that are totally change from other
hospitality industries. Its criteria include measurable, accessible, substantial, and actionable.
Marriott finds it perfect to target the customers according to its personal and geographical
characters. Usually two types of customers are linked with Marriott. The one is potential
customers (who are talking the services from Marriott), and the other one is current customer
(who may or may not avail the services of Marriott). In addition to this, Marriott has also
introduced the marketing campaign that it calls the next generation of travellers to its Marriott
hotels and brands. The campaign is designed by Marriott to put emphasis on the experimental
nature of travel. Marriott brand is also transforming its position as an innovative leader. It
also encourages site visitors to share their ideas in order to improve the modern travelling
experience across the wellness, design, technology and culinary. All the hotels as well as
resorts of Marriott is also redesigning the public spaces and lobbies in order to making them
user friendly for the travellers (Nyangwe and Buhalis, 2018).
Number and location of Marriott properties
Country Hotels Cities
Armenia 2 Yerevan, Tsaghkadzor
Albania 1 Tirana
Aruba 1 Oranjestad
Azerbaijan 1 Baku
Austria 1 Vienna
Australia 4 Brisbane, Sydney, Melbourne
and Surfers Paradise
Belgium 2 Brussels, Ghent