Best Competitive Strategy Case Study 2022

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Competitive Strategy
[Type the document subtitle]
1/8/2020
student name

Competitive Strategy 1
Contents
Introduction............................................................................................................................2
PESTLE.................................................................................................................................3
Porter’s five force model........................................................................................................4
Resource based view.............................................................................................................6
Conclusion.............................................................................................................................8
Resources..............................................................................................................................9

Competitive Strategy 2
Introduction
Strategy is most important aspect for the management to decide as this will reflect the
factor responsible for success of business operations. A strategy is considered to be a
long-term a new higher level plan that is applicable in achieving organisational goals which
include various kinds of skills and tactics to be used by the organisation in order to achieve
long-term goals of the organisation. This has been a major aspect to discuss for
researchers and various strategic development tools have been founded by researchers,
among which three of the most common and popular tools will be included in the report
further (Chari & Feng, 2018).
The three strategic development tools are PESTLE analysis, porters five forces model and
resource based view. The purpose of the report is to imply this study through practical
examples considering the real life cases. Therefore these tools will be explained in the
report further considering an example to understand these tools in a better way. For
example McDonald’s, Starbucks and Coca-Cola example will be taken for discussion of
the above mentioned tools (Bruns, 2013).

Competitive Strategy 3
PESTLE
The strategy development includes various external factors to be considered prior to
decision making. The external factors can be analysed through this model on macro
environment basis. The six factors of PESTLE can be understood with example of one of
the popular fast food chain that is McDonald’s.
1. Political factors –These include the analysis of the factors like political stability of
the nation, political threat, governmental laws. For McDonalds the opportunity
analysed through political factors include increase in foreign investment and
international trades, which increase opportunity to enter into international market.
However the factors that reflect target for the company are the increase in
governmental guidelines pertaining to health, diet (corporate.mcdonalds, 2019).
2. Economic factors – This reflect the economic condition of the nation in which the
company is conducting business. For instance growth of developed and developing
nation acts as opportunity for McDonalds. However the Chinese economy
slowdown reflects threat for the company as well (Gamble et al., 2018).
3. Social factors – This reflect the cultural difference in the international market. For
instance, this factor has become major threat for McDonald’s in India, due to lower
research pertaining to culture and taste. However changing lifestyle towards fast
food has reflected opportunity for the company (corporate.mcdonalds, 2019).
4. Technological factors – Digitalization provide opportunity for the company to gain
customer attraction, moreover increase sale through online mode has also being
identified (Melnyk et al., 2017).
5. Legal factors – Health regulation increase has act as threat to company, and legal
minimum wage policies has also reflect threat to the company.
6. Environmental factors – Interest in environmental program could be opportunity for
the company through CSR activity. However changing climatic condition could also
be a major threat for McDonald in international market (Ho, 2014).