logo

Analyze and Monitor the Macro Environmental Factors

4 Pages819 Words104 Views
   

Added on  2020-02-12

Analyze and Monitor the Macro Environmental Factors

   Added on 2020-02-12

ShareRelated Documents
ENGLISH
Analyze and Monitor the Macro Environmental Factors_1
In the present scenario, to analyze and monitor the macro environmental factors that canput a direct impact on functioning of a business, organizations use marketing theory or tool ofPESTLE analysis. With the help of this approach, company comes in the position to makesuitable strategies by which it can gain fruitful results and attain the set objectives withinstipulated time period in an effectual manner. Here, the chosen firm is McDonald’s, UK, whichis a fast food restaurant specialized in hamburger with having several franchises across theworld. It is one of the largest fast food restaurants in world that is public limited (Pestle, Crowleyand Weirauch, 2014). There will be discussion on the PESTLE analysis of McDonald’s, UK soas to assess it macro-environmental factors by which its business can get affected. As the marketin which McDonald’s is operating highly competitive due to presence of numerous firms in therestaurant sector that are offering identical products at similar products, PESTLE analysis willplay a significant role in making the firm aware with its strengths and weaknesses andaccordingly, it can formulate the strategies to gain competitive advantages over others present inthe same market. The political environment of McDonald’s, UK provides lots of opportunities to theorganization in terms of increasing international trade agreements as well as pending tax reform.With the help of this, company is gaining the opportunity to expand its business in other nationsas well as to reform its practices and policies so that impact of taxation on trade can be reducedalong with advantage of not violating the law. However, evolving public health policies mayprove to be a threat for organization. In addition to this, under economic factors, it can be saidthat McDonald’s is having slow but stable growth in the nation but, there are some limitations inrelation to economic environment like stable but risky European economies as well as slowdownof the economy of China. Apart from that, social environment of the organization is highlypositive as well as in favor of business and thus, providing several opportunities (Greenspan,2017). The most significant sociocultural factors are like widening wealth gap, rise in the culturaldiversity as well as changing trends in the market like now, customers prefer healthy lifestyle.However, it may lead to serve as a threat for firm as if it would not provide products as per thechanging demands of customers, it may lead to face issues like reduced profits and customerbase. In addition to this, technological environment of McDonald’s is very strong as there ismoderate research and development (R&D) activities in the industry with increasing businessautomation as well as enhanced sales through mobile services (Cadle, Paul and Turner, 2010).1
Analyze and Monitor the Macro Environmental Factors_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
PESTLE analysis of McDonalds : Assignment
|7
|1163
|553

Analysis of McDonald's UK Pestle
|5
|668
|225

Marketing Plan for McDonald's: Broiled Salmon with Mayonnaise in UK
|12
|2634
|83

KFC Market Audit & Strategic Marketing Objectives
|17
|982
|20

Strategic Development Tools - Essay
|7
|2037
|229

INTERNAL AND EXTERNAL ANALYSIS OF McDonald'S 5 P6 Strengths and Weaknesses in relation with external macro factors 7 CONCLUSIONS 7 REFERENCES 8 INTRODUCTION Busin 3 ASSESSMENT 3 P1. Types, Purpose and
|11
|2300
|435