Competitive Strategy for Cosmos, Academies Australasia Group Limited and ITOCHU Australia

Running head: COMPETITIVE STRATEGY
Competitive Strategy
Name of the Student:
Name of the University:
Author’s Note:

1COMPETITIVE STRATEGY
Executive Summary
This report will provide an overview of the various competitive strategies used by the various
business organizations. This report “will take into consideration the three Australian
companies”, namely Cosmos, “Academies Australasia Group Limited” and “ITOCHU
Australia”. The “report will provide an overview of the company Cosmos” on the basis of the
“Porter’s five forces”. The report will further provide an overview of the company
“Academies Australasia Group Limited” on the basis of the “Blue Ocean Strategy”. Finally,
the report will conclude with an analysis of the company “ITOCHU Australia” on the basis of
the Ansoff Matrix.

2COMPETITIVE STRATEGY
Table of Contents
Introduction................................................................................................................................3
Tourism industry: Cosmos.........................................................................................................3
Threat from new entrants...........................................................................................................4
Porter’s Five Forces...................................................................................................................4
Threat from rivals...................................................................................................................4
Bargaining power of the buyers.............................................................................................4
Bargaining power of the suppliers.........................................................................................5
Industry rivalry.......................................................................................................................5
Education industry: Academies Australasia Group Limited......................................................5
Agriculture Industry: ITOCHU Australia..................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................9

3COMPETITIVE STRATEGY
Introduction
The “level of competition which the various business organizations face in the present
times has increased significantly”(Barney 2014). This is “generally considered to be a
reflection” of the “advent of globalization” and the recent “advancements in the field of
technology and the various innovations” (Barney 2014). Therefore, the various business
organizations often “take the help of various market analysis tools in a bid to analyze the
level of competition faced by them” (Wagner and Hollenbeck 2014). Furthermore, these
analysis tools often help “the various business organizations” not only to find out the “level
of competition” faced by them but also to formulate as well as implement effective strategies
for the “effective mitigation of the competition faced by them” and also to outrival their
competitors in the business market (Wagner and Hollenbeck 2014). This particular intends to
give an overview of the market analysis of three companies belonging to three different
industries on the basis of their analysis on basis of three strategic tools.
Tourism industry: Cosmos
The company “Cosmos” was founded in the year 1928 around 80 years by a man
called “Globus Viaggi” (Cosmostours.com.au. 2018). Furthermore, it is “significant to note
that the company was founded with the help of a single row boat and from then on the
company took the help of the concept of merger and collaborations to become one of the
largest tourism business organizations in the nation of Australia” (Cosmostours.com.au.
2018). However, the real change in the company came with the “advent of globalization and
the changes in the field of technology and the recent innovations”. Moreover, the national as
well as the international tourism norms have greatly contributed towards the success attained
by this particular business organization. An analysis of this “particular business organization”
on the framework of “Porter’s five forces” would reveal the following facts-