Competitive Strategy Discussion 2022

COMPETIT
IVE
STRATEGY

INTRODUCTION
• The paper discusses the business, corporate strategies of
Carlsberg along with analysing the different kinds of internal
and external strengths, opportunities along with threats
• With the help of PESTEL, SWOT and Porter’s Five Forces
Model, the analysis will be done which will be effective in
identifying the position of Carlsberg in the emerging markets
• Lastly, the recommendations will be provided to Carlsberg
which will be helpful in identifying their future prospects

HISTORY OF CARLSBERG
• Carlsberg is one of the global brewers in the world which was
being incorporated in the year 1847 by J.C. Jacobsen
(Carlsberg.com, 2019)
• It is headquartered at Copenhagen, Denmark and they are
suitable in serving the different countries in the entire world
• There are more than 41000 employees employed at Carlsberg in
Eastern Europe, Western Europe and Asia.
• In the current scenario, the company is trying to expand their
business operations in Russian market through taking ownership
of BBH

MISSION, VISION AND
DEVELOPMENT OF
CARLSBERGMission
• To become the dynamic provider of the high kind of quality beers in the entire
market
• It is possible due to the committed kind of team members along with the
innovative kind of culture which helps them in achieving mission
Vision
• To provide the customers with the drinks as per their choice and become their
first choice
• To become the top most company in the entire world which is competitive
Development and Growth of Carlsberg
• There has been proper development of SAIL22 aspect in 2016 in which the
motive of company is to become attractive brewer in the country