Bose Corporation Business Analysis

This assignment delves into a comprehensive analysis of Bose Corporation's business operations. It examines the company's market participation across global retail stores and e-commerce platforms. The analysis also explores Bose's unique business model, emphasizing its commitment to research and development for cutting-edge audio technologies. Furthermore, the assignment highlights Bose's target market segmentation strategies and competitive advantages in the consumer electronics industry.

Running head: COMPETITIVE STRATEGY
Competitive Strategy
Name of the Student
Name of the University
Author’s note
Contents

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COMPETITIVE STRATEGY
Amazon............................................................................................................................................2
Introduction..................................................................................................................................2
Description...................................................................................................................................2
Bose Corporation.............................................................................................................................4
Introduction..................................................................................................................................4
Description...................................................................................................................................4
Reference List:.................................................................................................................................6

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COMPETITIVE STRATEGY
Amazon
Introduction
Jeff Bezos was recently declared as World’s richest person (Jeff Bezos, 2017). He started his
endeavor with Amazon in the year 1994 in his garage in Seattle. Currently Amazon is regarded
as the pioneer of e-commerce and Bezos is known as one of the most successful business man in
the world. The passion for information technology and the love of reading had initially given the
idea of selling books online. Since then it has set a benchmark for all the e-commerce sites all
over the world to up the ante and strive towards growth (About Us, 2017).
Description
According to Ghemawat’s “AAA” Global Strategy Framework, the three A stands for
adaptation, aggregation and arbitrage. Amazon has always placed itself as one of the companies
which constructs policies keeping in mind the customers and customer satisfaction. As a
multinational company the policies of the management for example holidays and availability of
the products and services are all customized according to the local preferences of the country of
operation. To increase the economies of scale Amazon has a set of services like return policies,
feedback service, and fast delivery options etc to increase the sales generating regional or global
efficiencies. Amazon has its business in two fold one is the customer end and the other is the
vendors end (Varella, Frazão & Oliveira, 2017). The vendors from the country of operation can
sell their products in the platform that is served by Amazon. The situation is both win-win for
Amazon where the platform is gaining from both the ends. Amazon also partners with local
courier services and other local bodies to operate in the country of operation and hence we can
see there is cultural, administrative, geographical and economic arbitrage in the operation of the

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COMPETITIVE STRATEGY
company. Every company has a different business model that it operates upon the business
models of an organization is basically dependent on the scale of operation, the nature of business
and the product or service it has to offer to its customers (Cross, Belich & Rudelius, 2015).
Amazon is a company that has always focused its services to be customer oriented all the polices
of the company are based on the betterment of the service that they provide on both the customer
end and the vendor end. Value proposition: standardized, quality product at the lowest possible
price. Market participation: the target market of the company is anyone who has the means to
buy and has the reach and knowledge to use technology and internet. The company offers all
types of products which will satisfy the needs of anyone who is seeking to buy a comb to a
laptop. The diverse market and the diverse demand of the people are catered in one single site
which offers the company an upper hand over the competitors. Value chain infrastructure: the
company has expanded exponentially in the recent past and has gathered funds to do so in the
way. Management model of the company has a power delegation in such a way that the
employees are at ease when they come to work which in turn increases their productivity
(Bocken et al., 2014).

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COMPETITIVE STRATEGY
Bose Corporation
Introduction
Bose Corporation is a multinational company that was established in the year 1964 by Amar
Bose and since then it has set a benchmark in the audio system and electronic world. The
company offers premium audio systems along with automotive audio systems so that the
customers can experience the music and sound like never before. The management of Bose
Corporation believes in innovation and ideation by the employees for the growth and expansion
of the company. The audio systems of Bose are regarded as one of the best that is available in
the industry. Many people dream about installing Bose audio system in their house (Bose, 2017).
Description
The target market of a company can be divided in four categories: geographic: this is
based on the location of the customer, Bose is available in every leading e-commerce website as
well as they have their own flagship stores in almost every important cities in the world hence
the target market is not based on the geographic location of the customers. Physiographic: the
mindset of the target market of Bose is the people who are passionate about music and sound
along with the urge to learn latest technologies. Behavioral: the company targets people who are
ready to spend money on the technology that the company offers to experience better quality
sound as the price of Bose electronics are steep. Demographic: The age groups of the potential
customer of the company are a person in between 25-60 years who enjoys and understands
quality music and sound (Weinstein, 2014). The company hardly follows any rule of the triple A
framework it is not adaptive to other nationalities even in terms of their promotional strategies.
The aggregation of the company to increase sale is also not prominent as they do not usually tie
up or have partnership with other local firms for the operation of the day to day basis. The retail

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COMPETITIVE STRATEGY
outlet of the company has local employees who speak the local languages to increase present a
good sales pitch and further initiate sales (Chow Hou & Choo, 2014). Bose Corporation is an
organization that channels its funds in research and development of its products along with
benefiting the employees. As the company wants to deliver the best audio experience to its
consumers all the policies and the decisions that are taken revolves around this framework. The
value proposition of the company is to offer the customers latest and the cutting edge
technologies in the sound world. Market participation: Bose Corporation is a multinational
company with its headquarters in Framingham, Massachusetts. The company has set up a
number of flagship retail stores all around the world; the products are also available in the e-
commerce domain. There are several series of the same category of items example: headphones
have several sub categories depending on the cost and technology it offers. The funds that are
gathered are mostly channelized to research and development of new and innovative
technologies (Casadesus‐Masanell & Zhu, 2013).

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Reference List:
About Us. (2017). amazon.com. Retrieved 26 August 2017, from
https://www.amazon.com/p/feature/rzekmvyjojcp6uc
Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to
develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.
Bose. (2017). bose.com. Retrieved 26 August 2017, from
https://www.bose.com/en_us/index.html
Casadesus‐Masanell, R., & Zhu, F. (2013). Business model innovation and competitive
imitation: The case of sponsor‐based business models. Strategic management
journal, 34(4), 464-482.
Chow Hou, W., & Choo, C. (2014). Case Study: Atlas Sound & Vision: Orchestrating
sustainability. Small Enterprise Research, 21(1), 129-136.
Cross, J. C., Belich, T. J., & Rudelius, W. (2015). How marketing managers use market
segmentation: An exploratory study. In Proceedings of the 1990 Academy of Marketing
Science (AMS) Annual Conference (pp. 531-536). Springer, Cham.
Jeff Bezos. (2017). theguardian.com. Retrieved 26 August 2017, from
https://www.theguardian.com/technology/2017/jun/02/jeff-bezos-amazon-founder-
worlds-richest-man-bill-gates
Varella, R. R., Frazão, J., & Oliveira, A. V. (2017). Dynamic pricing and market segmentation
responses to low-cost carrier entry. Transportation Research Part E: Logistics and
Transportation Review, 98, 151-170.

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Weinstein, A. (2014). Target market selection in B2B technology markets. Journal of Marketing
Analytics, 2(1), 59-69.