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Competitive Strategy Framework of Amazon

   

Added on  2020-02-24

8 Pages1456 Words431 Views
Running head: COMPETITIVE STRATEGYCompetitive StrategyName of the StudentName of the UniversityAuthor’s noteContents

1COMPETITIVE STRATEGYAmazon............................................................................................................................................2Introduction..................................................................................................................................2Description...................................................................................................................................2Bose Corporation.............................................................................................................................4Introduction..................................................................................................................................4Description...................................................................................................................................4Reference List:.................................................................................................................................6

2COMPETITIVE STRATEGYAmazonIntroductionJeff Bezos was recently declared as World’s richest person (Jeff Bezos, 2017). He started hisendeavor with Amazon in the year 1994 in his garage in Seattle. Currently Amazon is regardedas the pioneer of e-commerce and Bezos is known as one of the most successful business man inthe world. The passion for information technology and the love of reading had initially given theidea of selling books online. Since then it has set a benchmark for all the e-commerce sites allover the world to up the ante and strive towards growth (About Us, 2017). Description According to Ghemawat’s “AAA” Global Strategy Framework, the three A stands foradaptation, aggregation and arbitrage. Amazon has always placed itself as one of the companieswhich constructs policies keeping in mind the customers and customer satisfaction. As amultinational company the policies of the management for example holidays and availability ofthe products and services are all customized according to the local preferences of the country ofoperation. To increase the economies of scaleAmazon has a set of services like return policies,feedback service, and fast delivery options etc to increase the sales generating regional or globalefficiencies. Amazon has its business in two fold one is the customer end and the other is thevendors end (Varella, Frazão & Oliveira, 2017). The vendors from the country of operation cansell their products in the platform that is served by Amazon. The situation is both win-win forAmazon where the platform is gaining from both the ends. Amazon also partners with localcourier services and other local bodies to operate in the country of operation and hence we cansee there is cultural, administrative, geographical and economic arbitrage in the operation of the

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