Richard Branson and the Virgin Group Case Study

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THE UNIVERSITY OF NORTHAMPTON
FACULTY OF BUSINESS AND LAW
MASTER OF BUSINESS ADMINISTRATION
STRM043 COMPETITIVE STRATEGY & INOVATION
Richard Branson and the Virgin Group Case Study Assignment 1
Model Name: COMPETITIVE STRATEGY & INOVATION
Number: STRM043 Assignment Title: Richard Branson and the Virgin Group Case Study

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COMPETITIVE STRATEGY & INNOVATION

Page  4
Introduction
 Strategic management refers to the framing of goals and
objectives by higher management level so that it can be
accomplished in effective manner. Proper plans and actions
are developed that mentions steps that have to be followed
by individual of organisation.
 The report highlights the case of virgin group which is
included in conglomerate industry supplying different types of
services like health care, banking, electronics, commercial
aviation and many other.

Page  5
Resources of Virgin Company
 Brand Name
 Risk Taking
 Richard Branson