Competitive Strategy | Pestel and Swot Analysis

Running Head: COMPETITIVE STRATEGY
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COMPETITIVE STRATEGY

COMPETITIVE STRATEGY
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COMPETITIVE STRATEGY
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Table of Contents
Introduction......................................................................................................................................2
PESTLE analysis.............................................................................................................................2
Political........................................................................................................................................2
Economic.....................................................................................................................................3
Social............................................................................................................................................3
Technological...............................................................................................................................3
Environmental..............................................................................................................................3
Legal.............................................................................................................................................3
Five forces analysis..........................................................................................................................4
Threats of new entrants................................................................................................................4
Threats of substitute.....................................................................................................................4
Bargaining power of customers...................................................................................................4
Bargaining power of suppliers.....................................................................................................5
Competitive rivalry......................................................................................................................5
SWOT analysis................................................................................................................................5
Strengths.......................................................................................................................................5
Weaknesses..................................................................................................................................6
Opportunities................................................................................................................................6
Threats..........................................................................................................................................6
Conclusion.......................................................................................................................................6
Bibliography....................................................................................................................................7