The aim of this financial analysis assignment is to explain how the assigned company can create value in the medium term (shareholders' viewpoint) or to determine whether it is solvent (lenders' standpoint). Before digging into financial data and building spreadsheet formulas, the student is required to first examine the company's economics, i.e. the market in which it operates, its position within this market, and the suitability of its production, distribution, and human resources management systems to its strategy. Obviously, it is not formally displayed in the financial statements. So, you can probably get access to industry reports, the company website information, or even the top management to get that information. This is an opportunity to collect qualitative information about internal strengths and weaknesses, but also external opportunities and threats (to be classified with the PESTEL acronym) and to assess the competitive environment (Porter).
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