Components of Hotel Accommodation And Management

Running Head: ACCOMODATION MANAGEMENT
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ACCOMODATION MANAGEMENT
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2/20/2020

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Contents
Introduction................................................................................................................................4
Answer 1: The components of hotel accommodation both front and back house area..............4
Front house.............................................................................................................................4
Back house areas....................................................................................................................5
Answer 2: key trends in hotel accommodation management.....................................................6
Key trends at Intercontinental Melbourne..............................................................................6
1. Automated check-ins and check-outs..........................................................................6
2. Infrared Sensors...........................................................................................................7
The key trends at Space hotel Melbourne..............................................................................7
1. Digitized Room Keys..................................................................................................7
Negative impact of the Key Trends.......................................................................................7
 AIR BNB:....................................................................................................................7
 Technology:.................................................................................................................8
 Franchising:.................................................................................................................8
Answer 3: Strategies to improve the business performance Revenue management/ group
reservation..................................................................................................................................8
Revenue management strategies............................................................................................8
1. Choosing the right pricing strategy.............................................................................8

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Group reservation team strategies..........................................................................................9
1. Develop your brand presence......................................................................................9
Answer 4: Different departments of hotel and their relationship with the accommodation
sector..........................................................................................................................................9
 Housekeeping department:..............................................................................................9
 Engineering department:...............................................................................................10
 Accounting Department:...............................................................................................10
 Human resource Department:.......................................................................................10
 Security Department:....................................................................................................10
 Food and Beverage Department:...................................................................................10
Answer 5: Management issues and contemporary challenges in the global accommodation
sector........................................................................................................................................10
 Competition from the new and the existing players......................................................11
 Shortage of labours.......................................................................................................11
 Sustainability and social impacts..................................................................................11
Answer 6: Solution or recommendation..................................................................................11
Recommendation for Intercontinental hotel Melbourne......................................................12
 Providing personalised service to the customers.......................................................12
 Changing according to customer feedback................................................................12
Recommendation for Space Hotel Melbourne.....................................................................12
 Updating the technology............................................................................................12
 Using Social media....................................................................................................12

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Conclusion................................................................................................................................13
REFERENCES.........................................................................................................................14

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Introduction
Changes in society bring technology advancement and social media popularity. The
components of the hotel industry are also known as the satellite guest services like
accommodations, wellness, food and beverages, and central core facilities that are located
within the organizations. The following discussion will cover the intercontinental Melbourne
and the Space Melbourne components of accommodation management, impacts of key
trends, and affection of internal and external factors of accommodation sector, interdependent
relations, and challenges with the solutions regarding the accommodation sector (AlBattat &
Som, 2013).
Answer 1: The components of hotel accommodation both front and
back house area
The front and back house components of hotel accommodation include various things
intercontinental hotel Melbourne and space hotel Melbourne have the following common
components (Cassidy & Guilding, 2011).
Front house
 The front of the house which is also called the FOH, refers to all the areas and
actions that a customer will see during their stay at the hotel and those are:
 Entry: for the customers this is the first impression of the business as this is the
first thing that the customer sees as soon as they enter the hotel.
 Waiting area: this is for the busiest days, when the customers might crowd the
hotel and thus this is place that hotel have for the customers

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 Hostess station: this is also the most important area and it should be visible to the
guest as soon as they enter the hotel this is where the customers are acknowledged
and greeted
 Restrooms: Most of the guest who eat out at the restaurants usually need restroom
at one point of time and that is why it is important to have this small area in the
hotel.
 Bar: this location is an alternative for the guests who like have alcohol with their
meal
 Dining room: this is the main location in the front of house component as the
guest spend most of their time here and this also that place where the front of
house employees spent most of their time.
 Outdoor seating: The entire hotel usually have this as it helps in increasing the
capacity and as well as the revenue of dining.
Back house areas
These back of house locations are where the most food contact occurs. Any staff
member who enters these locations should be trained on food safety and sanitation which
includes (Chung& Parker, 2010).
 Kitchen: this usually one of the largest part for the hotel which is also divided
into small sections this is the area where the food is prepared and dishes are
washed
 Employee area: these are the break rooms and this also include bathroom facility
for the employees, this is also the place where the employees set their thing and it
is basically a personal space for the employees

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 Office: this is for the managers which are a small area where all the administrative
work is done, as this is where all the departments managed.
Answer 2: key trends in hotel accommodation management
This section will discuss about the key trends that have a positive and a negative
impact on Intercontinental hotel Melbourne and Space hotel Melbourne. The world is
changing rapidly and it is also important for the accommodation sector to adapt them. The
Intercontinental Melbourne and the Space hotel Melbourne are also focusing on some latest
trends of accommodation sector that is helping the organization to grow. The following are
the key trends differences in the hotel accommodation of The Intercontinental and the Space
hotel Melbourne (Dzhandzhugazova, Blinova, Orlova, & Romanova, 2016).
Key trends at Intercontinental Melbourne
1. Automated check-ins and check-outs
This hotel has brought a different outlook to the check out and the check ins.
The long queues during the peak season is very difficult to manager and it is also
very distressing for the guest and that is the reason The intercontinental has
introduced digital check-ins and Check-outs along with initiating the special
request in the hotel are now made possible for the guest with the help of their
mobile, tablets and computers. Intercontinental has enables the feature for
enchasing the experience of guests by allowing them to select the rooms according
to their preference (Fawzy, 2010).
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2. Infrared Sensors
It has been seen always that the guest complain about the disturbances they
face from the hotel housekeeping staff, which is the traditional method of knock
and The Intercontinental understands this that is the reason this hotel has
introduced Infrared sensors which allows the guest to know about their
surroundings and this sensor helps in detecting and emitting infrared radiations
and notifies the gest though a LED light, whenever an object is near the sensor by
automatically bouncing back into the light sensor
The key trends at Space hotel Melbourne
1. Digitized Room Keys
A lot of hotels have issues when the guest misplace their keys and the hotel
have to issue a duplicate key to the guest, it is very annoying for the customers as
well as the hotel as the customers or the guest have to prove their identity each
and every time and that is the rwason that the space hotel has launched digital
room keys which are saviour for the hotel and this hotel has replaces swipe
cards with the smartphone and apps in order to make the process of check-ins
and Check-out easy (Gustavo, 2013).
Negative impact of the Key Trends
 AIR BNB: A new trend that started just 10 years ago is Air BNB and it is impacted
the accommodation sector in a lot of ways as the customers nowadays embracing
the new platform over the hotels as they provide more personal feel and is also a
feasible option for many customers from the cities with limited room availability
during the peak season (Ivanov, & Ayas, 2017).

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 Technology: As discussed above technology is changing with time and a lot of
hotels are lacking behind and thus it is very important for all the hotels to adapt
according to the changes in the environment
 Franchising: the main issue is that the other franchises can give bad reputation to
the brand image of the company and these impacts the hotel in a negative manner as
then the customers does not stay loyal to the brand.
Answer 3: Strategies to improve the business performance Revenue
management/ group reservation.
Revenue management strategies
1. Choosing the right pricing strategy
There are various pricing strategies out there and only one strategy cannot
make sure the success of the business and the hospitality sector needs to consider the
best strategy for their particular hotel which is entirely based on what they want to
offer and who they meant to attract and the strategies their competitors are using.
Both the hotels should have competitive strategy for prices and there prices
should be set on the basis of other hotel prices which can put the business in direct
competition. Apart from this during the slow season the hotels should use the discount
strategy which is the best as a low paying customer is far better than an empty room .
Another option is the value-added approach, where rates are higher, but additional
value is provided through extras and freebies (Kang & Huh, 2010).
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Group reservation team strategies
1. Develop your brand presence
To increase the marketing and the branding of the hotel, they need to shift
their attention to the this area, it is important to keep in mind while marketing the
property to the group booking agents , the hotel needs to focus on the correct
message in order to attract the target group and as their more of online users
nowadays they are very particular and they also have less time and they also need
more information at the touch of a button, that is the reason that the following features
are highly important for the hotels to market their organization.
 It is important to highlight the features of the hotel ( example: free
WI-FI, conference room p[pictures and the outdoor activities)
 Outline the important details (Number of seats in the conference room
and the seating capacity outdoor
 Bring attention to the tailor made packages
Answer 4: Different departments of hotel and their relationship with
the accommodation sector
 Housekeeping department: this department is mainly responsible for the care
and upkeep of the guestrooms and the public spaced, in the competitive
accommodation sector this is a service and cleanliness that really makes an impacts
on the guest and determine if they will return or not (Korte, Ariyachandra, &
Frolick, 2013).

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 Engineering department: this department is responsible for repairing and
maintain and in the accommodation sector this department takes care of the plant,
water treatment and sewage treatment, external and common area lightning features
 Accounting Department: this sector handles various important task and it
includes the customer invoice, budgeting and financial reporting periodic finances, in
the accommodation sector it handles the external audits and tax accounts.
 Human resource Department: this department usually work with the
administration and maintains an impartial internal system of justice and a culture of
openness in an organization.
 Security Department: to protect the customer, in the accommodation
management the hotel security department takes preventive measures and monitoring
CCTV and investigate, they take care of the staff as well as their guests
 Food and Beverage Department: Food and beverage service is a service of
food that is made in the kitchen and etc. under the accommodation sector this includes
the restaurants, bars, takeaway and etc.
Answer 5: Management issues and contemporary challenges in the
global accommodation sector
Both the hotels intercontinental and hotel Space are facing the following issues
when it comes to management issues and the global challenges faced by the accommodation
sectors, both the hotels are facing the following issues (Kusluvan, Kusluvan, Ilhan, &
Buyruk, 2010).

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 Competition from the new and the existing players
There is an increase in the chain of hotels and it is also growing year after
year and with this the industry is at an alarming stage, the customers are chm aging
as well as their taste and preferences are changing and apart from this with the entry
of Air BNB the competition is more than ever, the accommodation sectors will have
to plan new things in order to maintain its place in the market.
 Shortage of labours
Turnover of the staff in the accommodation sector of the Intercontinental
and the space hotels is less than average and this is also one of the biggest issue
related to management that the hotels are facing as there is increase in competition
and this has led to the of shortage of skilled Labor in the hotel. Employees of the
accommodation sector forced to deal with long-time and irregular hours of working.
 Sustainability and social impacts
For Melbourne, tourism is one of the major source of income but at the same
time irresponsible tourism can have a damaging impact on the local communities and
the environment when the resources are depleted and also the customers nowadays
are more focused about the sustainability and thus it is important for both the hotels
to keep this in mind (Line & Runyan, 2012).
Answer 6: Solution or recommendation
From the above analysis following are the recommendations for Intercontinental Melbourne
and Space hotel Melbourne

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Recommendation for Intercontinental hotel Melbourne
 Providing personalised service to the customers
The intercontinental hotel Melbourne should highly focus on personalization,
being a 5 star hotel it needs to treat the all the customers as VIP. The hotel should
understand the importance of customer preference and this will make a huge
difference (Nagelhout, Willemsen & de Vries, 2011).
 Changing according to customer feedback
This hotel needs to listen to the customers and should take constant feedback
from the customers in order to know the issues faced by the guest during their stay at
the hotel, the hotel should make changes according to the customer feedback.
Recommendation for Space Hotel Melbourne
 Updating the technology
The Space hotel Melbourne should focus more on adding the modern
technologies, it is important for this hotel to adapt according to the technological
changes in the environment in order to build its place in the market, it will save time
and improve the staff of the hotel (Martínez-Ros & Orfila-Sintes, 2012).
 Using Social media
The Space hotel Melbourne should make use of social media in a more
effective manner by endorsing its accommodation amenities. This will helps to get
more customers with the possibility to reach the customers by many platforms (Wang
& Ritchie, 2012).
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Conclusion
In the conclusion of the discussion, it can be seen that there are many trends in
accommodation sector. The organization like Intercontinental Melbourne and the space hotel
Melbourne is also facing issues in promoting the business. The discussion covers strategies to
recover business presentation Different departments in the hotels and relationships with the
sector of accommodation have been evaluated and then the recommendations are given to to
solve them more appropriately.

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REFERENCES
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accountability in the hospitality industry: A Singapore perspective. In Accounting
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Dzhandzhugazova, E. A., Blinova, E. A., Orlova, L. N., & Romanova, M. M. (2016).
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Fawzy, A. (2010). Business travelers’ accommodation selection: A comparative study of two
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Ivanov, S., & Ayas, Ç. (2017). Investigation of the revenue management practices of
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Kang, K. H., Lee, S., & Huh, C. (2010). Impacts of positive and negative corporate social
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Nagelhout, G. E., Willemsen, M. C., & de Vries, H. (2011). The population impact of smoke‐
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