Comprehensive Strategic Analysis for XYZ Company

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Running head: COMPREHENSIVE STRATEGIC
Comprehensive Strategic
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Introduction
Globalization at present is defined as the process through which businesses are
observed to operate its business at a global level (Mosedale, 2014). In addition, the
globalization process is mostly used for business expansion. This report mainly focuses on
the business expansion strategy and dynamics of a cloth and apparel manufacturing
organization, namely XYZ Company. Through this study, three countries will be chosen for
the business expansion as well as select one of the three countries. The study also focuses on
differentiating the business environment based on the four basic factors such as barriers,
laws, and e-commerce, and product liability. In addition, the study also focuses on
highlighting the globalization strategy along with global competitive dynamics as well as the
process recommended for the purpose of entering the preferred market.
Selection of Countries
For this report, the UK, India, and China have been taken into considerations for
business expansion of XYZ Company. This is owing to the reason that these countries have
large market size. At the same time, people of these countries prefer to use fashionable along
with unique products at affordable price. The analysis of these countries has been explained
underneath.
Analysis and Compare of Selected Countries
Barriers to Entry
Expenses can be observed to be a major barrier in this market, as the cost of the
property is significantly high. At the same time, market competition is also a strong barrier in
the above-mentioned three countries, wherein XYZ Company may face issue to decide the
product price (International Trade Administration, 2018a). On the other hand, India has the
potential market for business but the infrastructure and foreign tariff are high. At the same

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time, product demand of this country can be measured is varies in each state (International
Trade Administration, 2018b). With respect to China, the economic growth has observed to
be low. Simultaneously, business regulation in China has been unfavorable in the last few
years (International Trade Administration, 2018c). These aforementioned factors can be
considered to be the major entry barriers in selected countries for the business of XYZ
Company.
International Laws. With the intention of developing a business in the UK, the
higher associates of XYZ Company must focus on certain laws such as Sale of Goods Act
(SoGA) 1979, Supply of Goods and Services Act (SGSA) 1982, and Consumer Protection
(Distance Selling) Regulations 2000 among others. Only proper maintaining of these laws,
XYZ Company can conduct business in the UK (Kelly, Holmes, & Hayward, 2005). In the
context of India, initially XYZ Company must follow up Indian Contract Act, 1872 to
establish contract within the suppliers. At the same time, Mercantile Law is another law,
which has been implemented in each business sectors. Besides, the company will maintain
Indian Contract Act 1872, the Negotiable Instruments Act, the Sale of Goods Act 1930, and
Indian Partnership Act 1932 and Companies Act 1956 to conduct business in India
(Department of Higher Education, 2015). For expanding its business in China, XYZ
Company must follow Company Law of the People's Republic of China, 2014 (HFG, 2014).
E-commerce. With respect to e-commerce in the UK, it has been observed that many
people of the country have been using the internet in their daily life. Hence, the scope of
business expansion is likely to happen. At the same time, e-commerce growth is also
observed to be high in India. In the case of China, the growth rate of e-commerce is low,
XYZ must focus on these factors to expand their business (Dobreva, 2018).